How well your website performs for you dealership is extremely important.
In an effort to make the web a safer place, Google recently announced that they will inform visitors of the security status of a website when they arrive on a site. If your website isn't HTTPS there is concern that announcing unsecured status will drive traffic away. If you haven't considered it in the past, now is the time. This begins in July. We anticipate a bit of a scramble to get SSL certificates, there that may increase the wait time which now takes a few hours to a few days to get one implemented depending on the type of certificate you choose.
What is SSL?
SSL stands for Secure Sockets Layer, a security method which allows for the encryption of data when being transferred over a server. SSL certificates help to protect the transfer of sensitive information such as credit card numbers and passwords.
There are three common types of SSL certificates. Choosing the right one should be based on the type of transactions that take place on your website
Choosing an SSL Certificate This can be complicated, since not all providers offer all the same certificate types. If you plan to stick with the same SSL provider for more than one year, you can often receive a substantial discount if you pay for two or more years upfront.
You can contact your hosting service, registrar, or web developer to help you with the process. Most hosting services offer SSL certificates, as do registrars. the cost varies greatly. Keep in mind that you must renew the certificate yearly. An expired certificate will invalidate your HTTPS.
What does HTTPS mean?
Simply put, it is an acronym for Hypertext Transfer Protocol Secure, meaning data transfered from the site to the visitor is secure, and data they transmit to the site is encrypted. The level of security needed is determined by what type of data visitors transmit. Payment systems, and credit card applications may require specific levels, and you should ask your vendor for requirements if you implement these on your site.