Make sure your website content is structured to get the best positioning in the search engine results pages.
When search engines send robots to crawl your website, pages are indexed by subject much like folders in a filing cabinet. When a user enters a search term the search engine looks through the index to determine the best match. As the engines become more sophisticated, they also learn as much as they can about the users to determine intent and serve them with the best matches. When you do a search you will notice a number in the top left corner of the search engine results page (SERP). This number is how many websites they have indexed with the information the user is searching for and the results are the top 10-15 pages they think will meet the users inquiry. Ads are dispersed at the top and bottom and these are paid search results. Other listings you see are organic. People, for the most part, know the difference and the common thought is "ads are paid for while organic listings are earned". Make sure you include the necessary information that search engines recognize when they rank and index your website. There are exact details that must be incorporated in order to maximize the best organic results.There are three major SEO strategies we conduct to maximize organic search results for all of the custom web sites we develop.
Speak to your web developer regarding content, structured snippets, Schema markup and other preparing the content on your website for voice search. Schema markup is a global standard vocabulary the search engines agreed would help them better understand the contents of a webpage. With the appropriately structured schema markup on your site, your content will already be optimized for voice search. Including Schema on your site helps give the search engines a nudge by making it very clear what your pages are about. When you put Schema Markup on your website, Google will automatically make the marked-up information searchable by voice assistants.
Have you noticed your dealership is listed in local search listing services, such as Yellow Pages, Dexter, Yahoo and Yelp with the wrong information?
There are over 100 local search listing services out there, with constant input from companies that collect and distribute data. If you manually change your information, chances are that in a few weeks it will be wrong again. You don't have control over your own information without a significant investment of time, logging in to all of these sites to make corrections, and monitoring each one weekly to monthly. We have a solution for that!