Large traffic numbers, impressions and click-throughs appear statistically impressive, but do not necessarily mean you are maximizing your advertising dollars. We can help you allocate a balanced advertising spend that reaches a huge percentage of your potential customers in your market area. Utlizing targeting methods that are consistent with decades of experience.
Don’t Be Fooled by Out of Proportion Numbers!
Have you found you’ve switched your advertising to basically all things digital, and you are loving the numbers? Take a close look. You’ll see incredible impressions – with hundreds of thousands of people seeing your ads, and a large number of unique new visitors, 4,000-10,000 on average with a modest campaign, clicking through to your website in response to your ads. Add those to your organic results and there are thousands of people looking at your products. But do your current sales numbers support those metrics?
Driving traffic is only part of the equation. The typical consumer must be guided through the process of responding to your offer and contacting your dealership. It’s as simple as telling them what to do next to get their questions answered, get more information about the RV they are considering, and evaluate their trade. How can they contact you with the assurance they won’t experience a high pressure sales pitch? Are there additional models they may want to consider in stock?
It's all about the message. The what, the how, the where. Most effective formats -- knowing where to reach your customer. The right place at the right time. We've had dealers who say they've tried TV and Radio, or tried Digital Marketing, but results fall short. It's what you're saying and how you're delivering it and to whom, that makes all the difference. We've even had dealers who have worked with other agencies, but still didn't reap the benefits and results that they should have, because no one understands your customer they you do, and the way we do, as we are all RV Industry focused. We have the proven, successful results oriented formula that drive the results that you expect and deserve.
Most dealerships have a great deal of information on their website, but the missing element is direction. Don’t expect your customers to know where to click and what to ask. Tell them. Let us tell them for you, and see numbers that don’t just make you feel good, but will help you reach your sales goals. Begin with ads that reach customers at all levels of the purchase funnel, and be ready to serve them once they arrive.
Looking at a large number of RV dealer websites - it's understandable why there is no response. Web developers are not experts in marketing. They will tell you how good it is, but step back and take a look through the eyes of a consumer, you might see a different story. We work with you and your web development team to make sure all of those key elements are in place. We're here to help it be the best it can be. That's all we do - deliver results. And that won't change.
At DP Ball Advertising we manage your ad campaign. We don’t just create ads and let it go.
1. Concept
through production and placement
2. Creative
that is consistent with your brand and creates a synergistic effect as each medium builds upon the other
3. Extensive keyword research and knowledge
4. Paid search, Display Network and Remarketing ads, Television, Radio, Facebook Advertising
5. Landing pages that engage your potential customer adn generate leads
