Content that solves the users problems. Whether they are looking for towing information, or RV lifestyle articles, how to Winterize their RV or hire your dealership to do it, they have a problem. You should have the solution. Content has and will remain King because people search for information. Even though you are selling products and services, the latest algorithm changes still prefer long-form content over 'buy this product here' content. High quality, original content gets traffic.
You don't build your website, and spend money to drive people there, if you don't have something to offer. What are your customers seeking? Is it price? Is it trust? Maybe its location. Search engines place emphasis on proximity, showing local businesses to the searcher. In efforts to maintain quality results, your reputation drives your site to the top. Citations and reviews count heavily. Search engines are learning about the way people search, in other words - their intent.
One party reviews are those listed on your website. These 'starred' reviews along with reviews on major listing services like Google and Yelp as well as social media, are included in the popularity factor that search engines take into account when recommending your dealership. How others rate your business determines whether or not Alexa, Cortana or Siri will answer, "Where is the closest full service RV dealership to me?" with an answer that recommends your business.
Pay-Per-Click (PPC) advertising campaigns show up on the search engine results pages and compel people to respond by clicking through to your website. Make sure your ads contain specific elements designed to elicit a direct response. You have only a few seconds to gain their attention and compel them to click. Here is where you must have a strong, benefit-rich headline and message, that matches their intent - what they are searching for.
Paid Search - Text ads that show up alongside the organic results on the search engine results pages
Display Network - Banner ads that a shown on the Google Display Network of websites. Your ads are served on national and local news, weather, RV lifestyle, campground, RV forum, RV listing sites and more, according to the criteria we select.
Retargeting Ads. Google calls it remarketing, but they are basically the same thing. Once a visitor arrives on your website, a cookie is placed on their browser that identifies it. No personal information is gathered. Then as they travel through the internet, shopping, reading news, researching and more, your ads will be served to them as a reminder of your dealership when they arrive on partner sites in the Google Display Network. Keywords, ad content and landing page content are all considered for ads to be placed. Targeting can be aggressive, pulling in new potential customers that have an interest in your products and services, as you establish an audience.
Your RV Dealership's presence in social media channels helps you establish, maintain and nurture relationships. Your announcements, local events, dealership promotions, additions to your line-up, images of new customers, sales event turn-out, and a host of information helps your followers feel like a part of your RVing family. You don't have to be located on every social media channel, but it's important to be involved with at least one or two, and keep the information fresh. Content on your website should and be linked to your posts driving inbound traffic. Posts should engage consumers at every level of the RV Buyer Purchase Funnel.
Our social media program includes content building, video additions to your YouTube channel, and daily Facebook posts at the basic level. Adding more social media channels gains more exposure because everyone has different needs and spends time gathering information and shopping in the platforms that meet their individual needs in the best possible way.
Advertising on Facebook makes it easy to find the right people, capture their attention and get results. Two billion people use Facebook every month. Since Facebook gets tons of data from their users, who enter it voluntarily on their profile, we know things like their age, location and interests. Because Facebook has a good idea of who users are and what they like, we can use this in our targeting criteria. This means we can serve targeted ads that show Facebook users the products that they are likely to buy, information they may be seeking, or events they’d love to attend. Facebook ads and Facebook video Ads can be retargeted, encouraging visitors that have been to your website to return. We place Facebook Ads and Facebook Video Ads for your dealership.
People find your dealership in a variety of ways.
There are over 100 local search listing services out there and each one contains information about your business. Your business name, address, phone number, and directions. This information can frequently be wrong and cause confusion among potential customers. If you've ever changed the information only to find it has changed back to the wrong phone number or address, you are certainly not along.
TAKE CONTROL - CLEANUP YOUR LISTINGS AND REVIEWS!