simple site maker

Radio Advertising for RV Dealers!

Concepts • Voice Over Talent • Media Planning • Production 

DP Ball Advertising has written and produced RV commercials that led RV dealers we work with to record breaking years in sales. The capabilities of our voice over talent and production team are second to none.

Radio Advertising

Your Radio Spots Should Pay for Themselves Over and Over Again


From creating radio commercials to buying radio media, we know what works in direct response radio advertising.
With offers and incentives incorporated into radio spots, your prospects and long-time customers will listen and be compelled to pick up the phone or walk through the door. Your radio advertising just isn't good enough if you aren't getting a good return on your investment. Your radio spots should pay for themselves over and over again. Let us help you gain the market share you know your dealership deserves.

Radio Spots

Radio spots coordinated with your messaging across all channels, has big impact!

Voice Over Talent

We employ unique voice over talent that makes the listener take notice. Men and women, dialogue between couples, and announcers are all unique, and provide tonality to your advertising.

Concept Through Production

We develop concepts, write scripts, evaluate and edit, and approve final production before sending the sound files to you for approval. We provide the sound files to the station in the proper format for high quality sound.

Our Media Buying Saves You Money

With over 30 years of media buying experience we know how to put together the right packages, providing you with bonus spots and a flexible schedule. We'll definitely save you money on radio advertising.

15: Spot

DP Ball Advertising creates radio spots from concept through production and placement. 15 second spots are cost effective with quick, concise messaging

30: Spot

With 30 second spots you can tell much more of the story. Remind customers of the products you carry and create excitement about your dealership.

15: Spot

Do you have special message you are coordinating with advertising in other media? Radio tops it off with memorable messages.

60: Spot -Brand Promotion

60: Open House

60: Dealership Promo

15: Spot - Event

Having an event? Let everyone know by placing your message on local radio stations. We know where and when You customers tune in on the radio, 

15: Spot

Benefit-rich statements work well on radio. Your customers respond when they hear they can save money on products they desire!

60: Spot - Interview

Radio interview messages work well to get a lot of information to your potential customers about how they can benefit from special offers on inventory.


RV Consumers Listen to the Radio
The people who buy RVs and use your services listen to the radio. In fact, close to 90% of the population listens to the radio. Radio is an intimate form of advertising. Many people listen alone, while performing other activities. Listeners develop strong relationships with their favorite stations, identifying with the music and bonding with on-air personalities.


Radio is Targeted and Has a Wide Reach
Each radio station is operated with specific market segments in mind, so despite there being many radio stations nationwide there are particular stations that target your specific market. In the car, at the office, traveling in the motorhome, or towing the travel trailer, you can reach your customer on the radio throughout the day or night. This increases the frequency that your message can be delivered. The ability to schedule ad spots throughout the week at various times of day allows for wide local reach


Radio Reaches RV Enthusiasts with Frequency
Advertising works by compelling a response. It also works with repetition. You may need to be exposed to a commercial three or four times before you take action, because you don't hear the benefits the first time. Your wife may here it and tell you to listen for it. So you anticipate the offer, and wait for it to come around again. To reach this viable frequency radio advertising is often more cost effective than other media. Radio advertising works as an everywhere medium. Consumers don’t have to be in front of their television or at their computer. They don’t have to acquire a magazine or newspaper, locate their eyeglasses. All they have to do is listen.


Radio Offers Promotional Opportunities that Other Types of Media Do Not.
Setting up an on-site broadcast during your Open House, or Customer Appreciation Event gets you customers excited about meeting on-air personalities. Announcers in your store, raving about your showroom, units, and special pricing on the air, or announcing a drawing or contest generates excitement.


Sound is Memorable
More memorable than the written word, sound evokes emotion. It's been said that Radio is the theater of the mind.

ABOUT US

DP Ball Advertising, Inc. has been serving the RV industry with multi-channel direct response marketing since 1984. Founded by Daniel P. Ball, the company represents RV dealerships throughout the United States and Canada. We provide direct response advertising campaigns, media buying, scheduling and purchasing in traditional and digital marketing venues.  From concept through production and final placement, we offer creative services, printing, voice overs, audio and video recording. Search engine and social media marketing are coordinated for the biggest impact, and we provide website consultation, solutions and services.



 

SUBSCRIBE

Sign up for our Email list. Receive monthly updates and free resources.


ADDRESS
DP Ball Advertising
8749 Arrowood Drive
Mentor, OH 44060

PHONE: 440-285-8164