RV Consumers Listen to the Radio
The people who buy RVs and use your services listen to the radio. In fact, close to 90% of the population listens to the radio. Radio is an intimate form of advertising. Many people listen alone, while performing other activities. Listeners develop strong relationships with their favorite stations, identifying with the music and bonding with on-air personalities.
Radio is Targeted and Has a Wide Reach
Each radio station is operated with specific market segments in mind, so despite there being many radio stations nationwide there are particular stations that target your specific market. In the car, at the office, traveling in the motorhome, or towing the travel trailer, you can reach your customer on the radio throughout the day or night. This increases the frequency that your message can be delivered. The ability to schedule ad spots throughout the week at various times of day allows for wide local reach
Radio Reaches RV Enthusiasts with Frequency
Advertising works by compelling a response. It also works with repetition. You may need to be exposed to a commercial three or four times before you take action, because you don't hear the benefits the first time. Your wife may here it and tell you to listen for it. So you anticipate the offer, and wait for it to come around again. To reach this viable frequency radio advertising is often more cost effective than other media. Radio advertising works as an everywhere medium. Consumers don’t have to be in front of their television or at their computer. They don’t have to acquire a magazine or newspaper, locate their eyeglasses. All they have to do is listen.
Radio Offers Promotional Opportunities that Other Types of Media Do Not.
Setting up an on-site broadcast during your Open House, or Customer Appreciation Event gets you customers excited about meeting on-air personalities. Announcers in your store, raving about your showroom, units, and special pricing on the air, or announcing a drawing or contest generates excitement.
Sound is Memorable
More memorable than the written word, sound evokes emotion. It's been said that Radio is the theater of the mind.
