Video content promotes brand recall.
According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.
At DP Ball Advertising, we are aware of the changing technology that determines how, when and where your customers find your advertising. We adapt and engage accordingly, helping you sort out the opportunities to provide you with the best ROI. Consistent, benefit-rich messages work, no matter the medium. Put this concept to work for your dealership. Remember, no matter the media, it is the message that brings customers through your door. Delivering strong, compelling messages in the right medium at the right time simply works.
By adding video to your landing pages, website and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board.
1. Keep it short
Here are 3 tips to making a video:
Today’s RV consumer is on the go and on the internet. Typically they have an attention span of 8 seconds. To get their attention, and keep it, you need to get to the point quickly. Videos between 30 seconds and 1 minute are shared 18% more often than videos longer than 1 minute. Don't make them wait for the point! All dealers know about doing walk-thrus. How about doing a video of a test drive? Maybe a short video of special features & options? A minute seems like a short period of time, I know. Write a short script, action notes, time it when you read it while you go through the motions, and edit it down to fit in the timeframe you are shooting for. You want it to be informative, not lengthy. If it won't work for you, maybe you should make a series of two or three short videos that are quickly viewable for one unit. Exterior features, Interior walk-thru, features and amenities. A forth could be a short test drive for a motorized unit. At the end say this is part one of four, be sure to watch the rest!
2. Don’t forget the call to action
Once you’ve gotten the viewer’s attention, don’t forget the call to action. This could be “call us today at 555-123-4567” or “watch the next video in this series” or “share this on Facebook.” Remember that a call to action must be easy to act upon. YouTube users can add links directly to the video for easy accessibility. Remember who you are creating the video for, your target audience when creating your call to action.
3. No shame in using what's already out there
Original, high quality content is always best. If you can't find time to be creative, or someone to help you there is plenty of video out there created by OEMs. Their videos are usually high quality, and point out new features and conveniences with great interior and exterior shots of a unit. You could also ask your customers to say a few words about their new travel trailer or motorhome. If they're picking up a serviced unit, you could ask them to say a few words about your service. Your customers are a great resource, yet under-utilized when it comes to video content. Be sure to have them sign a form to say it's okay to post the video on your website, or on social media. We can provide and 'authorization to reproduce' form for you with your logo, and a space for a written review. We also place an opt-in for email area by the signature line, so all your bases are covered.
If you have more questions give us a call. We would love to help you come up with a digital marketing plan that includes ways to use video.