Dan's Desk

Messages to RV Dealers

About DP Ball Advertising

Since 1984
I have been assisting RV dealers throughout the country with their marketing and advertising needs for over 3 decades. In 1984 I started working with one RV dealer in Florida and was so successful, it didn't take long for the word to spread. Before I knew it I was working with several RV dealers located all over the country.

If you are unaware of our services, our expertise is in developing and creating advertising concepts and ideas that proposition your prospective customer into responding immediately to benefit rich messages, offers, and incentives. We work with all media, including digital and tradition venues. Experienced in pay-per-click advertising, social media, search engine optimization, website design and consultation, content marketing, direct mail, television, video advertising, radio, newspapers, magazines, outdoor advertising, and trade shows, dealers can benefit from full service advertising for virtually the same cost as handling the advertising in house. I speak directly to my clients to discuss their advertising and work with my senior associates to ensure we are developing results oriented RV dealership advertising. I personally schedule and place all media.

We are currently orchestrating entire marketing and advertising programs for several RV dealers. I am very involved with each client and personally oversee all production phases. This limits me to working with only a handful of dealerships. I am looking for dealers in specific markets, as I will not work with more than one dealer in a particular market area.

If you have an interest in pursuing a relationship that can be mutually beneficial, contact me at your earliest convenience. I will be happy to discuss the possibilities of working together. The dealers I am currently working with have all been experiencing tremendous growth over this past year, with record breaking sales for 2016-2017. All indications are that 2018 promises to be even more successful! I would like the opportunity to prove just how effectively your advertising dollars can work for your dealership. Just give me a call at 440-285-8164.

Don't Let Your Competitor Get the DP Ball Advertising Advantage

Call today to establish your RV dealership as a DP Ball Advertising client who is growing by leaps and bounds. Take off that extra hat you wear and relax. DP Ball Advertising, has got you covered! We'll plan your media, and work out the creative and production details with radio, TV and outdoor.

We'll develop sales event campaigns, write copy, oversee the creative and production on each paid search, remarketing and display campaign, print and publishing project. We'll work with your web development team, making sure your website is at peak performance. Inbound traffic will be increased through social media, social media marketing, and search engine marketing. We'll drive traffic to your site and improve your ranking through our SEO capabilities.

Integrity in Marketing

Unfortunately, I have to turn away business from RV Dealers that are located in the same market area. It happens more often than I like.

For example, I received a call from a successful RV dealer inquiring about another RV dealer for whom I had produced a mailer during last year’s January RV show. The dealer who called asked me to tell him just how this dealer was so successful. He realized his competitor had sold twice as many units as the previous year. I explained that we had provided special benefits and incentives that were only applicable during show dates and hours.

This dealer then requested that I develop and create a mailer for him to accomplish the same result, but I gracefully had to decline because of my obvious commitment and loyalty with the dealer I was working with. It happens all of the time. An area dealer sees how well another dealer I am working with is doing, and wants to cash in on the highly successful advertising concepts and ideas. The dealer who called me said that he appreciated my integrity when I told him I was sorry I could not assist him.

Make sure this doesn't happen to you. Investigate your eligibility now to work with D. P. Ball Advertising.

Articles and Messages

Click on the links below to read articles and messages from our archives.

DIRECT RESPONSE ADVERTISING - Direct response marketing sets you apart from your competition. With strong statements, and incentives, an immediate response or 'call to action' is invoked. Your customers do more than read your ad copy. They respond.
PLAN TO SUCCEED - 2018 can be the best year you've ever had in business, but only if you plan to succeed. Failing to plan is planning to fail. We've all heard that before. But, its a fact when it comes to your advertising. Wherever the economy goes, don't be caught wondering what to do next? My phone rings much more when sales fall because of unforseen circumstances because people tend to panic. Don't allow yourself to be caught off-guard without a plan.
INCREASE YOUR BOTTOM LINE - It's time you incorporated the successful, proven direct response formulas we've been assisting RV dealers with for over 33 years. Imagine how great you'd feel if you never again had to question the pay-back value of your advertising expenditures. That's the kind of positive results D.P. Ball delivers.
ITS THE MESSAGE - We've said it time and time again. The message is what RV consumers respond to. It must be strong. The benefit to the consumer must be evident. It must solve a problem they may not even know they have. It needs to be consistent across all channels, letting your potential customer know why they should do business with you instead of your competitor. This message should be on your website, in your social media, in all of your digital and traditional advertising, and even on your on-hold messaging.
BLOG - From basic advertising principles to specific questions RV dealers need answered, our blog covers a host of topics. Coming soon!

READ THIS MESSAGE TO SAVE MONEY ON YOUR DIGITAL ADVERTISING

SPECIAL MESSAGE FROM DAN BALL