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Direct Response Advertising for RV Dealerships

DP Ball Advertising Uses Direct Response Advertising Methods to Compel RV Consumer Response.

Strong, benefit-rich messages consistent across all channels, coupled with direct response advertising formulas and methods, compel RV consumer response. Get started today and maximize your advertising investment.

Direct Response Advertising

What is Direct Response RV Advertising? First lets take a look at what it generates in the consumer when they see it:

  • EXCITEMENT - Excitement about having their needs met. Awareness of a problem along with a solution.
  • DESIRE - A desire to respond to gain the benefit expressed in he ad.
  • ANTICIPATION - An anticipation of being told what to do next to have their needs met, as they follow through.
  • RESPONSE - Acting on the information provided to move the process forward.
Direct Response Advertising

Direct Response is Extremely Effective in Digital Advertising

From websites and email marketing to paid search and remarketing ads, if you are spending money on digital advertising, make it count with direct response. 

Direct response makes your ad more likely to be clicked on as you present an offer. Creating banner ads with offers and promotions, as well as text ads that reach consumers at all levels of the purchase funnel, you drive more traffic and increase leads.

Grabbing the consumers attention and telling them how to take the next step to learn more about a featured unit, or drive them to your website for access to content.

Your Choice - Digital Advertising

Using direct response language on your direct mail, including calls to action, sets your dealership apart from your competitors. Messages should drive them to your website and through your door to actively participate in completing the offers made in your mailer.

Direct response methods in your email, including your subject line, email content and calls to action, increases your open rate and assures a better click-through rate to your landing page.

Direct Reponse Elements

All Types of Advertising Media Provide Opportunity to Apply Direct Response Methods. They Are Especially Well Suited for Digital Marketing.

  1. OFFER- A combination of various elements, including the product, price, optional features, terms, incentives, guarantee and urgency in the form of limited time offer, sale dates, clearance.
  2. INFORMATION- Information allows people to make a decision about exploring your offer further. In traditional advertising such as newspaper, the rule of thumb is the more you tell the more you sell. With limited space formats such as AdWords, your offer does the hard work of getting the customer to your landing page for more information. Using video, images, details, pricing, payments on your landing page, with opportunity to see your VDP where clicking a button, making a phone call or completing a form is ideal.
  3. RESPONSE-Direct people to an area that explains what to do next and how to respond. Clicking on a button that brings up a form to complete, submitting information about your trade, or simply picking up the phone to contact the dealership are all things people need direction to do. While it may seem obvious to you what the next step is, you need to spell it out for your potential customer.

Simply put, direct response marketing is the type of advertising which creates excitement, and compels an immediate response from your potential customer. We all are aware of the many holidays, and seasons which the consumer has learned to expect and anticipate with regards to sales in every retail venue. Not very exciting, and often the same old thing, rehashed. The smart consumer understands there will be sales. And, they understand that sales are usually episodic and boring, without much to offer.

Direct response marketing sets you apart from your competition. With strong statements, and incentives, an immediate response or 'call to action' is invoked. Your customers do more than read your ad copy. They respond. And, response to advertising translates into higher sales. Many advertising programs, and sales events we have executed in the past have generated record breaking sales for RV dealers. Repeated quarterly, this marketing program can lead to yearly sales records that far exceed those 'good' years in the past.

Please remember, direct response marketing is comprised of more than just a concept. It is extremely important that effective execution is implemented from original idea through the final process.

At D. P. Ball Advertising we do just that. We handle your project from concept through production, targeting your prospects with aggressive, response provoking, benefit rich messages. We have been working with RV dealerships since 1984, which has generated a large amount of in-depth knowledge of proven advertising formulas.

Letting us handle any portion of your advertising. We are a full service agency. Adding DP Ball Advertising to your team is like adding a well seasoned marketing executive to your staff - For virtually no added cost to your advertising budget.


Please remember, direct response marketing is comprised of more than just a concept. It is extremely important that effective execution is implemented from original idea through the final process.  At DP Ball Advertising we do just that. We handle your project from concept through production, targeting your prospects with aggressive, response provoking, benefit rich messages. We have over 3 decades of experience working with RV dealerships, which has generated in-depth knowledge of proven advertising formulas.

Letting us handle any portion of your advertising, from digital advertising, direct mail, newspaper, television, radio and your website, is like adding a well seasoned marketing executive to your staff . . . For virtually no added cost to your advertising budget. If you have questions about direct response advertising, complete the form below or give us a call at 440-285-8164.

Increase Sales

Year After Year Advanced Planning Coupled with Results-Driven Advertising Methods Have Been the Successful Combination for RV Dealers Throughout the U.S. and Canada . Every September - December, we plan and orchestrate a comprehensive marketing and advertising program for the upcoming year for the dealers we work with. We are able to negotiate up to 50 - 85% off the media's rate card for you when we schedule early and for the entire year. And you're not locked in; we always have an escape clause to get out of any contract within a two-week cancellation period. This means you can take advantage of the huge savings, and double the efficiency of your ad dollars, while still remaining open to changing your mind. 
Since our overall goal is to capture the majority of RV sales for each dealer in their respective market, we represent only one RV dealer in each market area. It would be unfair to offer our benefit-rich, results-driven advertising to competitors in the same region.

If you're interested in significantly increasing your sales in 2018 — for the same dollars you're currently allocating for marketing and advertising — we'd enjoy teaming up with you and assisting in accomplishing this objective. Call to speak with Dan today at 440-285-8164!

ABOUT US

DP Ball Advertising, Inc. has been serving the RV industry with multi-channel direct response marketing since 1984. Founded by Daniel P. Ball, the company represents RV dealerships throughout the United States and Canada. We provide direct response advertising campaigns, media buying, scheduling and purchasing in traditional and digital marketing venues.  From concept through production and final placement, we offer creative services, printing, voice overs, audio and video recording. Search engine and social media marketing are coordinated for the biggest impact, and we provide website consultation, solutions and services.



 

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ADDRESS
DP Ball Advertising
8749 Arrowood Drive
Mentor, OH 44060

PHONE: 440-285-8164