Direct Response is Extremely Effective in Digital Advertising
From websites and email marketing to paid search and remarketing ads, if you are spending money on digital advertising, make it count with direct response.
PPC Advertising
Direct response makes your ad more likely to be clicked on as you present an offer. Creating banner ads with offers and promotions, as well as text ads that reach consumers at all levels of the purchase funnel, you drive more traffic and increase leads.
Email Marketing
Direct response methods in your email, including your subject line, email content and calls to action, increases your open rate and assures a better click-through rate to your landing page.
Landing Pages
Using direct response methods on your landing page allows consumers arriving from your ads to complete the offer you put forth. They are told what to do next, where to go for more details and are led to your vehicle description page where contact is established.
Direct Mail
Using direct response language on your direct mail, including calls to action, sets your dealership apart from your competitors. Messages should drive them to your website and through your door to actively participate in completing the offers made in your mailer.
