Strong, aggressive, benefit-rich messages that compel the RV consumer to respond is a proven formula that increases RV consumer response. Let us partner with you, incorporating our integrated marketing strategy, and maximize your return on your advertising investment.
We write and produce TV commercials that get your RV dealership the results you are looking for. Buying the best media at the best rate, and scheduling airtime when and where RV consumers will see your advertising, our experience pays off for you in increased response and ROI. Traditional commercials, digital pre-roll, and streaming venues are just a part . . .
Maximize your advertising investment by including strong, benefit-rick headlines along with offers, incentives and a clear call to action.
DP Ball Advertising uses proven methods to:
1. Target the right RV consumers
2. Deliver messages that compel a response
3. Drive traffic to your dealership and website . . .
Changing technology determines how, when and where RV consumers find your advertising. We engage them through a variety of digital channels, helping you sort out the opportunities to provide the best ROI. From online advertising campaigns and email marketing to social media, reach potential customers throughout the RV buying sales funnel . . .
PPC advertising and offers value for RV dealerships through ads that appear in search results. You can design ads that reach potential customers at every level of the purchase funnel, by targeting the information they are seeking. Text ads show up in the search engine results pages (SERPS) along with organic search results. The information you place in the ad must be compelling to generate a response. As in other forms of advertising, the message must provide opportunity . . .
Search Engine Optimization (SEO) is an important aspect of marketing your dealership's website. Making sure you communicate to the search engines as well as your audience what each page is about, and that the proper code is in place on each page to stress the importance of it's content is essential in ranking for the search terms people enter. In addition, changes in algorithms must be considered to ensure your site has citations, proper listings, and reviews that influence ranking. Proper on-page elements as well as off-page connections . . .
Email marketing provides opportunity to stay in touch with RV customers who have purchased from you as well those who would like to receive information about offers, incentives, promotions, announcements, events and activities at your dealership. It's important to collect names and email addresses from everyone who walks through your dealership's door. This can be as simple as having a clipboard at the reception desk where people sign up to receive information on a . . .
The goal of SMM is to drive quality traffic to your website, landing pages, and blogs, to get them to engage with you, and ultimately, drive revenue with a trackable ROI. Facebook, Twitter, Pinterest, YouTube and more, are all opportunities to engage your potential customers. Social Media Advertising is another facet of social media marketing. This is where dealerships can target new customers by posting RV inventory and information that consumers respond to by clicking the ad, sharing, and following . . .
Offers and incentives incorporated into radio spots, your potential customers and long time customers will listen and be compelled to pick up the phone or walk through the door. Your radio advertising just isn't good enough if you aren't getting a good return on your investment. Your radio spots should pay for themselves again and again. Conversational radio interviews do well in the Recreation Vehicle marketplace, as people respond to the information shared by a dealership representative. From concept through production and placement, we handle . . .
Advertising in print publications can still give your dealership a access to specific demographics. Campground directories, newspapers and weekly papers, are still go-to sources for sales events, and local dealerships in an area RVers are traveling to or through. High end products are well suited for magazines. Our art department has worked with many major newspapers and RV publications throughout the years, setting dealers apart from their competition. More than that, self-publishing of how-to guides, brochures, handouts and flyers are a necessary part of doing business . . .
DP Ball Advertising has worked exclusively within the RV Industry for over 3 decades. We have developed relationships with manufacturers and their marketing departments as well as vendors you utilize on a daily basis. We understand your brands, your products and your services. You won't have to teach us the specifics about your products. Why should you pay an agency for the time they spend researching your products, your services and your industry? That makes us more cost effective, as we provide services we are very familiar with.
Maximize your advertising investment by including strong, benefit-rich headlines along with offers, incentives and a clear call to action that RV consumers respond to. We understand what they are looking for, and where they can be reached. Our team consists of RV consumers as well, with many participating in RVing for decades. They understand what the consumer wants in every type of marketing venue. This gives you a huge advantage when utilizing our services. We don't just understand your customers. We are your customers. DP Ball Advertising uses proven methods to:
1. Target the right RV consumers in the right place at the right time.
2. Deliver benefit-rich messages that compel a response.
3. Deliver social media and email marketing that drive consumers to engage with you.
4. Extend your reach through video ads, local search, search engine marketing and more.
3. Drive traffic to your dealership and website.
When consumers receive your advertising, it’s the message, the offer, the incentive, along with clear, concise direction and support features that generate a response, drive engagement and generate lead. We target consumers at every level of the RV Buying Purchase Funnel. Our method of advertising was born out of working in an RV dealership, and when we arrived at the perfect formula to generate increased response and increased sales DP Ball Advertising was founded. We have created and executed hundreds of campaigns in a variety of venues that drive consumers to your website and through your doors for over 3 decades. We understand your dealership's needs, because we understand how your budget, your expenditures, your staff and your financing work. We develop concepts and creative, and suggest offers that make sense. We know how to reach your target market where they live, shop and spend time RVing. Don’t wait! Call and speak to Dan today for your free consultation. 440-285-8164
“DP Ball Advertising has positioned Chilhowee RV exactly where we want in the minds of our customers. Not only has Dan developed our unique selling statement, he has delivered substantial results for years. Thanks to Dan Ball, our sales records exceeded all other sales records of our last 35 years in business. It's a pleasure working with such a reputable and professional advertising agent. I can attest from past experience that getting with an advertising agent who understands the RV industry, is important, and they are few and far between. Fortunately, we have found a great one."
“I am as conservative and skeptical as they come when it comes good quality and effective marketing and advertising practices. For years I've been keeping an eye on the progress, success and longevity that DP Ball Advertising has had with so many RV Dealers throughout the country, so I thought it was time to join up with them and give them a try. Business has been great. We are emerging from the recent economic downturn with more sales than I thought possible. I give credit to DP Ball advertising for our new-found success. The marketing and advertising DP Ball Advertising has provided has been superb and we are looking forward to a long and prosperous relationship together."
“We have been in the RV business and a RV dealer for decades. We have utilized D.P. Ball Advertising services for over 18 years now, and wish we would have found them sooner, so we could have worked with them since we opened our doors. DP Ball Advertising have provided us with the most effective advertising we have ever experienced. I can tell you that I am a very hard-nosed businessman when it comes to spending a dollar, so it is imperative to us that we receive the best results from the advertising to ensure that we will make the sales. No institutional advertising for us, just the results advertising that DP Ball Advertising has provided us all these years. I would not ever consider using anyone else to handle our advertising. I have tried a lot of different advertisers before DP Ball Advertising took over, and nobody even came close to delivering the results that they provide us."
"If all of our representatives and suppliers were half as attentive and responsive, it would make everything that much more efficient. The marketing and advertising knowledge and professionalism that DP Ball Advertising provides us has been very effective. We have been working together for years, and look forward to a very long and successful relationship together."
“The efficiency and customer service that DP Ball Advertising delivers is absolutely the best anyone could ask for. The response time, turnaround time, and how they attend to our every need with simply a phone call far exceeds our expectations. This superior customer service beats all others, regardless of the industry.