DP Ball Advertising has been targeting ads to the RV consumer for over 33 years. Leaders in Television, Radio, Direct Mail, Digital Venues, Social Media, Digital Pre-roll and more, we help your dealership maximize your advertising investment. Call today: 440-285-8164">
Strong, aggressive, benefit-rich messages that compel the RV consumer to respond is a proven formula that increases RV consumer response. Let us partner with you, incorporating our integrated marketing strategy, and maximize your return on your advertising investment.
We write and produce TV commercials that get your RV dealership the results you are looking for. Buying the best media at the best rate, and scheduling airtime when and where RV consumers will see your advertising, our experience pays off for you in increased response and ROI. Traditional commercials, digital pre-roll, and streaming venues are just a part . . .
Maximize your advertising investment by including strong, benefit-rick headlines along with offers, incentives and a clear call to action. DP Ball Advertising uses proven methods to:
1. Target the right RV consumers
2. Deliver messages that compel a response
3. Drive traffic to your dealership and website . . .
Changing technology determines how, when and where RV consumers find your advertising. We engage them through a variety of digital channels, helping you sort out the opportunities to provide the best ROI. From online advertising campaigns and email marketing to social media, reach potential customers throughout the RV buying sales funnel . . .
PPC advertising and offers value for RV dealerships through ads that appear in search results. You can design ads that reach potential customers at every level of the purchase funnel, by targeting the information they are seeking. Text ads show up in the search engine results pages (SERPS) along with organic search results. The information you place in the ad must be compelling to generate a response. As in other forms of advertising, the message must provide opportunity . . .
Search Engine Optimization (SEO) is an important aspect of marketing your dealership's website. Making sure you communicate to the search engines as well as your audience what each page is about, and that the proper code is in place on each page to stress the importance of it's content is essential in ranking for the search terms people enter. In addition, changes in algorithms must be considered to ensure your site has citations, proper listings, and reviews that influence ranking. Proper on-page elements as well as off-page connections . . .
Email marketing provides opportunity to stay in touch with RV customers who have purchased from you as well those who would like to receive information about offers, incentives, promotions, announcements, events and activities at your dealership. It's important to collect names and email addresses from everyone who walks through your dealership's door. This can be as simple as having a clipboard at the reception desk where people sign up to receive information on a . . .
The goal of SMM is to drive quality traffic to your website, landing pages, and blogs, to get them to engage with you, and ultimately, drive revenue with a trackable ROI. Facebook, Twitter, Pinterest, YouTube and more, are all opportunities to engage your potential customers. Social Media Advertising is another facet of social media marketing. This is where dealerships can target new customers by posting RV inventory and information that consumers respond to by clicking the ad, sharing, and following . . .
Offers and incentives incorporated into radio spots, your potential customers and long time customers will listen and be compelled to pick up the phone or walk through the door. Your radio advertising just isn't good enough if you aren't getting a good return on your investment. Your radio spots should pay for themselves again and again. Conversational radio interviews do well in the Recreation Vehicle marketplace, as people respond to the information shared by a dealership representative. From concept through production and placement, we handle . . .
Advertising in print publications can still give your dealership a access to specific demographics. Campground directories, newspapers and weekly papers, are still go-to sources for sales events, and local dealerships in an area RVers are traveling to or through. High end products are well suited for magazines. Our art department has worked with many major newspapers and RV publications throughout the years, setting dealers apart from their competition. More than that, self-publishing of how-to guides, brochures, handouts and flyers are a necessary part of doing business . . .
DP Ball Advertising has worked exclusively within the RV Industry for over 3 decades. We have developed relationships with manufacturers and their marketing departments as well as vendors you utilize on a daily basis. We understand your brands, your products and your services. You won't have to teach us the specifics about your products. Why should you pay an agency for the time they spend researching your products, your services and your industry? That makes us more cost effective, as we provide services we are very familiar with.
Maximize your advertising investment by including strong, benefit-rich headlines along with offers, incentives and a clear call to action that RV consumers respond to. We understand what they are looking for, and where they can be reached. Our team consists of RV consumers as well, with many participating in RVing for decades. They understand what the consumer wants in every type of marketing venue. This gives you a huge advantage when utilizing our services. We don't just understand your customers. We are your customers. DP Ball Advertising uses proven methods to:
1. Target the right RV consumers in the right place at the right time.
2. Deliver benefit-rich messages that compel a response.
3. Deliver social media and email marketing that drive consumers to engage with you.
4. Extend your reach through video ads, local search, search engine marketing and more.
3. Drive traffic to your dealership and website.
When consumers receive your advertising, it’s the message, the offer, the incentive, along with clear, concise direction and support features that generate a response, drive engagement and generate lead. We target consumers at every level of the RV Buying Purchase Funnel. Our method of advertising was born out of working in an RV dealership, and when we arrived at the perfect formula to generate increased response and increased sales DP Ball Advertising was founded. We have created and executed hundreds of campaigns in a variety of venues that drive consumers to your website and through your doors for over 3 decades. We understand your dealership's needs, because we understand how your budget, your expenditures, your staff and your financing work. We develop concepts and creative, and suggest offers that make sense. We know how to reach your target market where they live, shop and spend time RVing. Don’t wait! Call and speak to Dan today for your free consultation. 440-285-8164