Oct 052015
 

In today’s world, people are constantly seeking new information. We are on our phones, tablets, or laptops searching for information, sharing stories, and creating content ourselves for others to see. Businesses back in the day used community marketing to bring consumers together to share information, but most message boards and posts were limited and moderated to select users. Today, content marketing brings users and information together through social media outlets where large amounts of people can view, read, share, and subscribe to.  In this blog we will discuss how content marketing is dominating the industry and being utilized by the major companies in the market.

 

Engagement-

One of the main goals of content marketing is to get people interacting with your brand and the content you are giving out. Engagement from users via social media and other channels have a huge impact on who will see your brand and the potential to  gain more followers which can turn into new customers. When your company dishes out content like blogs, articles, videos, informative posts, new recipes, etc., this has the likelihood of traveling from your target audience, to their friends, to another audience and so forth. The amount of other channels that will engage with your content will range from more than just your target audience. This kind of content spreading via social media is what will drive users to build a strong following to your brand. These users will continue to spread your messages, allowing other users to spread them and so on. The potential for a mass amount of people to view and enjoy your content could potentially be endless. If your company wants to build a strong following with content marketing, brainstorm some good engagement tactics you can use online. Once you have the ideas completed post and share your content and watch as your content builds your company a great fan base.

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Not Trying to Sell

Content marketing is not based on the tactics of tying to sell the consumer something. Rather this kind of marketing uses its content to reach an audience that likes it, subscribes to it, and shares it. The reason why content marketing does not try to sell to its fan base is because it wants the consumers to sell it themselves. In other words, just by sharing your brands content, these consumers have already advocated that they like your brand and the content provided. This gives way for other users through social media channels to read or watch your content. If they like it, they might share and subscribe as well. Once this kind of base is established your company has a large group of loyal followers who attract other new users and potential customers. If all of these people like your brands content, then they will grow to like and support your brand. They will buy from your brand because it is one that they trust and find informative. This is how content marketing utilizes a non selling type of approach rather than a traditional direct marketing selling tactic.

 

Opportunities

Content marketing can lead to great opportunities for your brand to grow and expand. Through social media channels your brand can gain a lot of popularity and a huge following. This may lead to influential advocates supporting your brand. Once this happens, these advocates can spread the word to their fan base, generating more recognition for your brand. Popular companies in today’s market love when celebrities like their brand and support it. Because these celebrities have such an influence on a large amount of people, those people will most likely support your brand as well. Creating great content that celebrities will share and like will increase the amount of consumers seeing your content.

 

Following these different tactics can give your brand the potential to thrive in the content marketing world. Take advantage of this new age marketing in our high tech world.

 

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

 

Oct 042015
 

Around 2.5 billion people have smartphones today, with an estimated 6 billion having one by the year 2020. This staggering number of smartphone users show how marketing catered towards the mobile platform is growing fast. Companies today should ask themselves what their approach to reach their target audience through a mobile device is, and what platforms and social media outlets they want to incorporate into this effort. Having a good strategy for best reaching your smartphone users should number one on the do list. There are a few key things to think about and utilize when planning your mobile marketing strategy.

How Do You Want to Be Seen

When developing a plan to create your companies mobile presence, the first step is to determine what kind of mobile platform best suites your brand and audience. Let’s say you gather some information on your audience and determine the majority of them are web browsers and usually go onto search engines to find their information. In this case, your company would be more adapt to creating a mobile optimized website, allowing this audience to do what they love doing, but on their mobile device. On the other hand, your audience may like to download and use applications on their smartphones. Instead of browsing through search engines and websites, they tend to download apps where they can do the same kinds of things. Your business should then look into developing a mobile app that will focus on the style of that particular audience. If you have a huge audience and such a wide range of users that you come to find half browse websites and the other half tend to use apps, then there is no harm in having both a mobile optimized website and a mobile app.

 

Utilize Social Media

Social media platforms are a great way for your company to market its app and gather more users. A quick and efficient way to gather more followers and downloaders of your app can be from the social media platforms that you utilize. Have a plan and call to action ready to go, and get on social media to build a strong online presence. When people see that your business is inclined to the social media world, this gives them more incentive to browse your mobile optimized website, or download your mobile app. Social media can also give your company insight on the latest trends and consumer wants, something very vital that can allow for your company to adapt to.

 

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Know Your Surroundings

It is not a secret that mobile marketing is huge concept in today’s marketing world. Therefore it can be seen that all of your competition is taking note of this too. They are developing apps and mobile optimized websites as well to gain exposure in the mobile world. A good thing for your company to do would be to check out all that your competition has to offer. Download their apps and browse their mobile websites. This gives your company an idea of what they are doing, how they are using mobile and social media platforms, and how well it is working. Going into the mobile marketing world blindly is a risk that could end up in total success or total failure. Having some great insight on how other successful or unsuccessful businesses are using their mobile marketing platforms helps your company identify what you should do and what you should not do. Why take a chance at making a wrong choice when you can find what has not worked for others, totally avoiding the wrong choice altogether. Finding what does work and placing that into your companies mobile marketing strategy will greatly benefit your success. Don’t settle for being just as good as the competition, strive to be better.

 

Mobile App Marketing Automation and App Store Optimization

When dealing with applications on smartphones and how they get placed into the App store, sometimes your app will not rise to the ranks your were hoping for. A great tool for your company to utilize when trying to gain more users is the app store optimization. Granted, a specialist will be needed for an area like this, but the benefits of climbing the ranks and maintaining a good spot in the App store will play a crucial role in how well your app will do. When dealing with mobile app marketing automation, there are different areas that come into play that had not on the regular web. Because applications are mainly for consumers, the mobile app automation deals specifically with engagement, lifetime value and retention. This is why your business needs to incorporate solutions for marketing automation that are developed and designed specifically for mobile.

 

Mobile Marketing is the most relevant way to market in today’s world of smartphone users. In a lot of places across the world, smartphones substitute for a persons personal computer. Being mobile marketing inclined and having proper strategies in place will help your company in the long run with all of its mobile marketing desires. Hopefully your company will take into consideration these tips to help better your business in the mobile marketing world.

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

 

 

 

Sep 222015
 

Every business has some kind of marketing strategy set in place for their advertising and social media campaigns. Most of the time these plans are engraved in stone, making it hard to adapt to any sudden external problems or dilemmas. The point behind Agile Social Media Marketing, or ASMM, is to create a marketing strategy based on real time that allows a company to quickly and effectively adapt to any problems, questions, or concerns that people may have. This blog will help to explain more about this real time management model and the benefits of using it.

 

Implementing ASMM

The fast-pace environment of social media is one that changes constantly. If a company uses the agile marketing model, they will be adapting to and monitoring this quickly changing environment. The company will need to be on top of all new trends so that they can adapt their social media with it. Also, they need to be able to quickly and effectively respond to all questions from customers, so that the customer feels satisfied with the timely response. In order to do these things, the company needs to have a team set up a system where they can receive real time information, and dish out quick responses and content to its users, followers, and customers.  As well as engaging with social media users, the company needs to provide as much up to date and relevant content as possible, having the team scan and evaluate the popular trends of that time period. This way, the company looks like they are on top of things and people will like the relevance factor that the company implements.

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Adapt to the Customer

The agile social media marketing model is based all around the customer, because like any advertising specialist knows, the customer is king. With the proper team in place, it can be fairly simple to adapt to what the customer wants at the time. Real time engagement with customers is the main goal of a successful ASMM model. When a company responds to all customers through social media in a quick and timely manner, the customers see this as a huge positive within the company. If a customer has a problem and needs a quick answer, they know that your brand is known for delivering fast responses. Real time engagement with this model also includes sharing, uploading, and delivering content that the customer wants to see. Whether it be videos, blogs, quotes, or short stories, users of your social media love to see fresh new content being updated constantly. They do not want to see the same old things over and over again.

 

Benefits of This Model

There are many benefits of this model, the main one being customer satisfaction. The users of the companies social media will not only be satisfied with the quick results, they will spread the word to other people as well. Real time engagement with customers and followers helps to build your businesses reputation. A good one to have is always being quick when handling customer questions. Another benefit of this model is the traffic that your company can gain on its social media for having the latest up to date posts, stories, and features. This allows your company to stand out from the competition that do not implement continual updates to their social media platforms. Give this model a try, and see the great results from using it!

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Jul 192015
 

The best thing about advertising online is the huge amount of people who have the chance to view your advertisements. There are many different options that a business has when deciding where to advertise online. Companies need to weigh their options, and choose the best kind of advertising strategy to help benefit them. When factoring in different options, people need to look at the pros of advertising on Facebook. In this post we will discuss why Facebook is a smart advertising choice for any business.

 

Targeting

If your company chooses to advertise with Facebook, the targeting options are endless. Facebook targets an audience based on users demographic and interests. If a company sells high end clothing, they can target men and women who have shopping and design listed in their interests. If a company sells sporting goods, they can target an audience who lists sports and fitness in their interests. The different combinations that Facebook offers are great as well. Your company can target its audience based on location, age, gender, languages, interests, behaviors, and connections. This really lets a business focus on a specific audience and get their money’s worth while advertising. Other outlets of online advertising use a more wide scope of target audiences, but Facebook allows the company to narrow down exactly what kind of group will be seeing their advertisements.

 

Audience

It is safe to say that Facebook is the most commonly used social media platform today which then in turn makes it the most popular. While it’s hard to pinpoint an exact number of users, Facebook claims to have 1.28 billion active users while having over 800 million active users a day. With these staggering numbers we can only imagine the different kinds of users on this platform. No matter what kind of business you work in, there will be a good percentage of users on Facebook with interests similar to the business. This being said, advertising on Facebook would be greatly beneficial because you know that your ads will always hit some percentage of your target audience.

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Tracking

The tools Facebook provides users who advertise on the website are great because they can track performance, spending, and ROI. No matter how much a company spends on advertising with Facebook, these tools are provided for them. The Facebook Adverts Manager allows users to view the total number of times their ad was shown, the number of different people who saw the ad, and the average number of times the ad was shown. It also allows users to view the number of clicks or various actions people took. Such as commenting, sharing, and likes. Most importantly, Facebook provides the cost data which includes cost per click, cost per like, and cost per conversion. These tracking tools are important because they can give you an idea of what ads are working and what ads might not be working as well.

 

Take advantage of Facebook advertising while this social media platform is still the most widely used. Your business can reach thousands, possibly millions of new people who meet your specific targeting criteria. For as little as $1 a day, Facebook can be the best advertising choice your company has made.

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Feb 062015
 

In this blog entry we will discuss three different techniques that will not only help the way you manage your social media, but increase it’s value and audience size. With less effort and a better understanding on the elements that guide social media, your company will have a more enhanced and up-to-date social media network.

 

Create a Schedule-

Have you ever been on a company’s social media and one week they seem to be very active and new information is spewing out like tennis balls at a batting cage? Where conversation between company and the audience is lively and active. Then you go on the same company social media the next week and it seems like the information has come to a halt, and no activity is occurring. This is a classic case of a poor social media schedule, if that company even has a schedule set up. The KEY behind a great social media network is a great schedule. A schedule is a simple list created that will keep your social media network alive, and never come to a sudden, random halt because the company is not updating information. A schedule like the following can help a company make sure they update and review their social media network on a daily, weekly, and monthly basis.

ONCE IN THE MORNING AND ONCE IN THE AFTERNOON:

-Check Facebook, Twitter, Instagram, and LinkedIn

-Respond to any questions appropriate from audience in network

-Update/review any information

MON/WED/FRI:

-Send automated updates for Twitter and Facebook

-Post new picture to Instagram

SAT/SUN:

-Review networks, follow up

TUES/THURS:

-Create new blogs

-Clean up and update all networks

A simple schedule such as this example can help a company maintain and update their social media network on a weekly basis. This way, their network will never seem like a ghost town and less effort is involved when the schedule is already set out in front of employees.

 

Collect Information

Every social media network has an audience with distinct traits and personalities. Granted, they are all in your network because they share the similarity of investing time/money into your business but they also enjoy different things. In order to cater to your entire audience, collect as much information as you can so that your company can include personalized content and hyper-target consumers. Not all social media networks are the same, so when you collect information, keep in mind what users are using each network for, and why. This way your company can determine what network to use for any certain campaigns you are running. It will be much easier to target which network will be the best for the desired outcome.

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Share is More Than Once

The biggest fault in social media is to not share information more than once. When a well planned schedule is set into place, your company should share the same information up to three or four times weekly, on a set day and time. Doing this has been shown to double traffic and get more clicks than just sharing information one time. A lot of companies out there think that sharing the same content more than once is not something of value, when in reality it very much is. It is not considered spam to share the same info, as long as you have a good plan and set up to share the information periodically, and not too much in same day, week, etc. Now, we are not telling you to copy and paste the same content weekly or monthly, but create a new message with the same content. This way, it looks fresh but contains elements that you want to re-illiterate to any users who missed the previous post.  A good strategy to creating new messages is to keep it simple, title and link, as a question, build interest, and even share a quote. Trust me, when you review the sharing of your chosen content, you will see how your social media traffic can double, even triple!

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Nov 112014
 

What Type of Incentive Does You Target Audience Value? -

If your company is developing incentives for social media, it is important to make sure you understand your audience. Before developing ideas know who your target audience is and what they desire. Your incentive needs to be one that your followers cannot refuse and that is related to your product or service. There are many ways to track what your target audience is engaged in just by tracking their social media tendencies. On social media check their likes, hashtags, conversations, and what they retweet/repost. This way your company can get a feel of what they are interested in, basing your incentive around that.  If your target audience is very business savvy a good incentive would be a “free top of the line laptop” by entering or liking your offer. If your followers love to travel a great incentive that they could not refuse would be “enter to win a free trip to California or Hawaii” just by liking your Facebook page or following your Twitter account.

 

What is Your Mobile Strategy? -

Creating a social media campaign involves several elements. The strategy of any campaign is crucial because it determines what kind of outcome you expect or desire from developing it. First, choose what you want you desire from your social media campaign. Commonly businesses are looking to produce traffic, create a following, produce value, or produce interaction. The business will choose one of these tactics and develop a plan accordingly. Next, choose the type of content you want to create along with the platforms you should display them on. This can be done by finding out what your audience talks about, their personalities, and what interests them. Create content that relates to your target audience and find out on which social media platform they converse the most. May it be Facebook, create and display your content specifically for that. If your followers use and incorporate Twitter into their daily lives, develop content for them which they will find interesting and want to share with their peers.

 

How Are You Engaging With Your Loyal Customers? -

Every company needs to evaluate their job on engaging and interacting with their customers. Every customer counts as a loyal customer because they spent a certain amount of money on your product/service. A great system many companies use to increase their customer loyalty are reward points. This helps to let the customer feel appreciated and earn points for sticking with your business. You can set up your reward system however you feel necessary, but most offer some kind of free product or service once a customer reaches a certain amount of points. Another crucial element that increases customer loyalty is how your company interacts online through social media. Does your company answer customer questions online with a fast and human-like response? Does your company assist customers with troubleshooting through social media outlets? Does your company personally engage with your customers online? These are great questions that every company should look into and if they are doing these things effectively. Facts show that customers who engage with brands online report spending 20-40% more on that brand, or company’s products/services.

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Is Referring Site Traffic Important to Your Brand? -

When a company looks at referring site traffic, they are simply looking at if their followers/customers are coming from their own means of advertising/social media outlets or if they are coming from direct links of other brands or websites. If referring site traffic can increase your customer sales, interaction, and allow your company to grow then it is an important tool you can focus on. It is not always easy to refer site traffic. Your company needs to develop great relationships and/or relate to other brands in order for them to post your links on their website(s). Referral traffic is beneficial because it increases the “page rank” of your website which can boost it in Google search results. Referral traffic also drives targeted visitors to your website which can increase revenues because they are more likely to buy your product or subscribe to your channel. If referral traffic is important to your brand, then develop a strategy on how to use it with your social media campaign. Your company can use a pay per click method as well, to send traffic to your social media outlets during your campaign.

 

Sep 092014
 

The Trifecta-

It can be said that in today’s strong and continuously growing online presence that good content is pushed through social media to convey a certain message that engages users through good PR and online distribution. The first of the three vital components to this trifecta is high quality content that contains elements specific to the needs of your companies targeted audience. That high quality content is then pushed in numerous ways through social marketing that will keep users active and constantly updated. The final component of targeted online PR will not only let your company focus on building its brand, but also build a strong relationship with customers and followers.

 

Content-

Creating content based on what kind of message you want to convey to your audience is the most crucial part of the process. By creating powerful content that will communicate with customers and prospects, your company can deliver valuable information that will build relationships and a maintain a strong presence in the media world. The most common mistake businesses tend to make when developing content is to try and cater to everyone and create content relateable to a wide majority of people. Knowing who your audience is and what kind of personalities will be viewing your content helps when creating content. Instead of catering the content to everyone, simply make your companies content specific to the targeted audience. This way, a company can sculpt its message relating to the persona of the audience and base content on things such as age, job description, goals, hobbies, habits, how they use the internet, and other elements that will draw in a specific intended crowd. Once this content is up to par and crafted to the highest quality relating to your company, move on to step two and push it through social marketing.

Social Marketing-

With social media marketing being the focus of most major companies these days, it cannot be more helpful than to have a strong social media presence and know the tricks of the trade. With great original content and the right kind of distribution a company can convey its message and build strong relationships with a huge network of followers. For each intended network that your company plans to share its content on, create a plan for each network and base the content shared off of what kind of audience will be on each. The company should first ask itself what the goal of the social media channel is, then decide what actions they want the audience to take. After that is decided, create content that is specific to the type of channel being used. Once the company has the right content for each channel, choose a specific tone that would be appropriate for the type of network it is. The final step with sharing content through the channels is to determine how often the company will share information and engage with the audience. Daily, weekly, monthly, or yearly depending on what kind of channel they decide to share content on. There are different tricks to getting content shared with your intended audience on social media. One of them is to keep your content on sites like Twitter and Facebook short and sweet. The faster a person can read, interpret, and like your post, the faster they can share it through these outlets and lead them to your main website. Another tip to sharing content on social media is to keep it visual but make sure the images are simple while still capturing the audiences emotion. Knowing how to craft the right content for each channel and how to properly distribute them will help build a companies brand and reputation.

Targeted Online PR-

A huge advantage of social media is that it allows for you to have a two way discussion with people to help create a bond with them. Having this advantage can allow your company to make sure your customers are satisfied and content. Also, it allows you to target your audience so your discussions will be relevant and beneficial to both parties involved. Having satisfied customers will help your company maintain this relationship and help to improve the lifetime value of each. There are different things a company can do that will be vital to their online community where they distribute their content. A company should build and grow an authentic fan base, not focus on acquiring a huge number of people who lack value to the company. The company should build a high quality email list and tend to each contact over time to maintain that relationship. By targeting a smaller, passionate audience, a company will be able to convert at a higher percentage.

 

Aug 112014
 

Lasting Impressions

First impressions can be everything. They determine whether a person will simply be attracted to your website, or leave because they are not. You want your audience to have a positive first experience when they view your site. Content is key and can range from a simple spelling error to the kinds of colors on the website. Do not make grammatical errors on the site, if users see this they will consider the site “sloppy” and end up dis-crediting your company. Also, cut to the chase when explaining what your company does and how they will benefit the audience. Too in-depth descriptions may not satisfy the audience when they want to be quickly and clearly informed. Simply give enough information that clearly captures the users attention and makes them want to further look into your company. A good business wants their website content to be well thought out, flow smoothly, and precise. This will make the audience come back especially if your website is constantly updating with new original content.

Original Content

High quality and original content is what makes the audience keep coming back to your website. Original content is great for search engine optimization and it is in high demand. There are different ways to get original content that will be effective on your website. Such as writing your own feature articles or paying someone to write exclusive new content.  Whoever is building the website for your company knows what the audience wants, base your content off of what they will be interested in viewing. Create original content in different ways through editorials, feature articles, reviews, announcements, interviews, news clips or stories, and even art galleries. Based on what kind of company you are, choose a few of these formats and start developing the original and unique content for them. Constantly updating and changing the content on your website will give you the lead over the competition.

Use Social Media to Push Content

Pushing your content on social media has a huge advantage because the company can choose a smaller highly targeted audience and share the most relevant content with them. This is made easy because of all of personal data and information each different social media network stores about its users. Once you create the original content for your website, it is easy to share and push this into the social media world. Through social media channels your content can promote your content and monitor the results. Based on the popularity of the content you push, you can choose the most popular items and promote them through ad units such as LinkedIn Sponsored updates and Facebook Promoted posts. This will give your business a chance to gain new visitors and leads while they interact with your content through social advertising.

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