Today, people are using different devices on a daily basis. From tablet to computer to cell phone, people are constantly shifting how they spend their time online. It is much harder these days to track people’s buying habits when they use so many different devices on a regular basis. Cookies cannot keep up, and most advertisers are calling them an outdated way to track customers buying and shopping patterns. This challenging task for businesses to keep up with people’s online habits can be a whole lot easier if they utilize the services of Atlas Solutions. In this post we will discuss how Atlas can help businesses with monitoring people’s online shopping patterns and how a company can monitor the success of their marketing campaign.
Atlas Provides a Better Way
It is very hard without the right kind of technology for marketers and advertisers to properly and effectively measure how people shop, search, and buy across the many different devices they use. They may gather information from one device, but not have the ability to match the users profile and information to the other devices they use. Atlas allows advertisers to accurately measure and track advertising events based on real people even as they switch from different devices. This cross-device tracking method allows marketers to monitor and gain knowledge that could never before have been done. Because Atlas can target users and unify their brand experiences as they move through devices, advertisers now have the ability to generate relevant ads across the different devices. The technology Atlas uses can give marketers the opportunity to have the competitive edge, unrivaled accuracy, and deliver effective results.
A New Insight
There is always a desire and need in the marketing world to gain the best, most accurate information that will increase the effectiveness of a campaign and influence users shopping habits. Marketers can gather good, detailed information online with the help of cookies or other tracking tools related to user’s browsing and buying patterns, but what about their offline buying. With Atlas, advertisers can understand and gain knowledge to the relationships between online, mobile, and the in-store experiences of users. Rather than just being able to see how the user shops according to the data cookies collect. Atlas puts people at the center of campaign and marketing success, by using technology to monitor their real life brand journeys and experiences. With this new form of people-based measurement, marketers get an all new insight to people’s buying behavior and patterns.
Atlas provides the tools for marketers to get the best results possible by monitoring the conversion sequences of people. With technology that cannot be found anywhere else, Atlas delivers people based information and next-gen tools for targeting that provide marketers results no one else can acquire. A major benefit of having access to the tools Atlas provides is that marketers can now see and understand how online advertising impacts conversions in the real world, and not just strictly online. Across the many different devices and people use to browse, shop, and buy, Atlas provides advertisers with a simple platform to get the big picture view, find out what’s working, and fix what’s not.
Daniel J. Ball (JR)
Graduated from Saint Leo University in November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.