Oct 042015

Around 2.5 billion people have smartphones today, with an estimated 6 billion having one by the year 2020. This staggering number of smartphone users show how marketing catered towards the mobile platform is growing fast. Companies today should ask themselves what their approach to reach their target audience through a mobile device is, and what platforms and social media outlets they want to incorporate into this effort. Having a good strategy for best reaching your smartphone users should number one on the do list. There are a few key things to think about and utilize when planning your mobile marketing strategy.

How Do You Want to Be Seen

When developing a plan to create your companies mobile presence, the first step is to determine what kind of mobile platform best suites your brand and audience. Let’s say you gather some information on your audience and determine the majority of them are web browsers and usually go onto search engines to find their information. In this case, your company would be more adapt to creating a mobile optimized website, allowing this audience to do what they love doing, but on their mobile device. On the other hand, your audience may like to download and use applications on their smartphones. Instead of browsing through search engines and websites, they tend to download apps where they can do the same kinds of things. Your business should then look into developing a mobile app that will focus on the style of that particular audience. If you have a huge audience and such a wide range of users that you come to find half browse websites and the other half tend to use apps, then there is no harm in having both a mobile optimized website and a mobile app.


Utilize Social Media

Social media platforms are a great way for your company to market its app and gather more users. A quick and efficient way to gather more followers and downloaders of your app can be from the social media platforms that you utilize. Have a plan and call to action ready to go, and get on social media to build a strong online presence. When people see that your business is inclined to the social media world, this gives them more incentive to browse your mobile optimized website, or download your mobile app. Social media can also give your company insight on the latest trends and consumer wants, something very vital that can allow for your company to adapt to.



Know Your Surroundings

It is not a secret that mobile marketing is huge concept in today’s marketing world. Therefore it can be seen that all of your competition is taking note of this too. They are developing apps and mobile optimized websites as well to gain exposure in the mobile world. A good thing for your company to do would be to check out all that your competition has to offer. Download their apps and browse their mobile websites. This gives your company an idea of what they are doing, how they are using mobile and social media platforms, and how well it is working. Going into the mobile marketing world blindly is a risk that could end up in total success or total failure. Having some great insight on how other successful or unsuccessful businesses are using their mobile marketing platforms helps your company identify what you should do and what you should not do. Why take a chance at making a wrong choice when you can find what has not worked for others, totally avoiding the wrong choice altogether. Finding what does work and placing that into your companies mobile marketing strategy will greatly benefit your success. Don’t settle for being just as good as the competition, strive to be better.


Mobile App Marketing Automation and App Store Optimization

When dealing with applications on smartphones and how they get placed into the App store, sometimes your app will not rise to the ranks your were hoping for. A great tool for your company to utilize when trying to gain more users is the app store optimization. Granted, a specialist will be needed for an area like this, but the benefits of climbing the ranks and maintaining a good spot in the App store will play a crucial role in how well your app will do. When dealing with mobile app marketing automation, there are different areas that come into play that had not on the regular web. Because applications are mainly for consumers, the mobile app automation deals specifically with engagement, lifetime value and retention. This is why your business needs to incorporate solutions for marketing automation that are developed and designed specifically for mobile.


Mobile Marketing is the most relevant way to market in today’s world of smartphone users. In a lot of places across the world, smartphones substitute for a persons personal computer. Being mobile marketing inclined and having proper strategies in place will help your company in the long run with all of its mobile marketing desires. Hopefully your company will take into consideration these tips to help better your business in the mobile marketing world.




Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.





Sep 142015

Today, people are using different devices on a daily basis. From tablet to computer to cell phone, people are constantly shifting how they spend their time online. It is much harder these days to track people’s buying habits when they use so many different devices on a regular basis. Cookies cannot keep up, and most advertisers are calling them an outdated way to track customers buying and shopping patterns. This challenging task for businesses to keep up with people’s online habits can be a whole lot easier if they utilize the services of Atlas Solutions. In this post we will discuss how Atlas can help businesses with monitoring people’s online shopping patterns and how a company can monitor the success of their marketing campaign.


Atlas Provides a Better Way

It is very hard without the right kind of technology for marketers and advertisers to properly and effectively measure how people shop, search, and buy across the many different devices they use. They may gather information from one device, but not have the ability to match the users profile and information to the other devices they use. Atlas allows advertisers to accurately measure and track advertising events based on real people even as they switch from different devices. This cross-device tracking method allows marketers to monitor and gain knowledge that could never before have been done. Because Atlas can target users and unify their brand experiences as they move through devices, advertisers now have the ability to generate relevant ads across the different devices. The technology Atlas uses can give marketers the opportunity to have the competitive edge, unrivaled accuracy, and deliver effective results.


A New Insight

There is always a desire and need in the marketing world to gain the best, most accurate information that will increase the effectiveness of a campaign and influence users shopping habits. Marketers can gather good, detailed information online with the help of cookies or other tracking tools related to user’s browsing and buying patterns, but what about their offline buying. With Atlas, advertisers can understand and gain knowledge to the relationships between online, mobile, and the in-store experiences of users. Rather than just being able to see how the user shops according to the data cookies collect. Atlas puts people at the center of campaign and marketing success, by using technology to monitor their real life brand journeys and experiences. With this new form of people-based measurement, marketers get an all new insight to people’s buying behavior and patterns.




Results Guaranteed

Atlas provides the tools for marketers to get the best results possible by monitoring the conversion sequences of people. With technology that cannot be found anywhere else, Atlas delivers people based information and next-gen tools for targeting that provide marketers results no one else can acquire.  A major benefit of having access to the tools Atlas provides is that marketers can now see and understand how online advertising impacts conversions in the real world, and not just strictly online. Across the many different devices and people use to browse, shop, and buy, Atlas provides advertisers with a simple platform to get the big picture view, find out what’s working, and fix what’s not.




Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.


Apr 302015

Is your brand one that stands out? Is it one that has evolved online with the newest technology?  Do people enjoy your ads and are they coming back for more? These are all questions that a company should ask itself when reviewing its online presence. The key to success through online marketing is based from rich media content and how users are interacting with it. Rich media content can be created and used in different ways.

Expandable Banners-

If your company is focusing on engaging users with advertisements, expandable banners can give you what you are looking for. These banners are a very rich form of media and can be very effective when users interact with them. The banners look just like regular static ads at first but once a person scrolls over one, it expands and hidden features are unlocked. Depending on what your company is targeting, you can include almost anything inside these banners that a user can engage with. Such as surveys, games, feeds, etc. When looking at statistics, it can be shown that expandable banners have more success than regular static ads. Thus, this rich media content will effectively engage users with your advertisement.


Use Flash-

When creating a content rich advertisement, implementing Flash  is a great way to get users to interact with the ad. The flash capabilities used can stretch from a simple animation to users being able to interact with the advertisement. When you include the use of moving designs elements, it can increase the effectiveness of the message your company is trying to get across. For example, if your company is promoting a baseball stadium, then the online banner could include baseballs being hit into the stands.  By being creative and adding Flash to your ad, your company can get much more out of its campaign.


Add Video to Your Banner-

Videos online are very rich in media content and will also help to engage an audience. These videos can be included into any 300 by 250 ad unit with no restrictions. That being said, anywhere a 300 by 250 static ad unit can be shown so can the video in banner ad. This will allow your company to get more of a message across to users as well. With a video, different promotions and testimonials can be shown that could not be shown on a static banner. The use of an in-banner video would be very effective with today’s online audience where the majority of people watch online videos/ads on a regular basis.



All of these different elements of rich media content will greatly help user engagement from the online community. The various media content your company creates can benefit the products or services you are advertising. Technology and online customs are changing at a fast pace, make sure your content does as well.





Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.


Feb 262015

Marketers and Advertisers know the importance and benefits that instant gratification has to offer. Any brand that wants to satisfy the desires of its customers know that instant gratification is a huge component of this. In this article we will talk about the different ways your company can include instant gratification to its websites and advertisements, and the benefits that follow.


Times are Changing

In today’s high tech, fast paced world, people do not want to wait around anymore on products or services. They want them then and there, the faster the better. If they get it when they want it, they will be satisfied and happy. If they have to wait for a long time, their happiness level goes down. With different brands building their images according to today’s society, they base most of the marketing around this, using instant gratification. This involves finding a way to market their products in a way where the customer feels they will get it delivered quickly. In this case, price plays a factor, but not a huge one. Customers are more concerned with the amount of time the product will ship, versus how much it will cost. If a person went onto a website where shoes were being sold, but it said delivery would take up to 7 business days and no other options were available, they most likely would find the same shoes on a different website. The other website might sell the shoes for $20 or $30 more, but if they can get them shipped within 3 days, they usually will not even second guess the price, but go with the faster option.


Integrate your Brand using Instant Gratification

Whatever product or service you may be selling, 9 times out of 10 someone else is selling the same product or service on a different website. When marketing your brand, focus on ways that your brand will be different than the rest. Generate ideas on how to make your brand and products more unique than the next companies. Instant gratification will help with this uniqueness, if you use it within your advertising. If people search for the product or service you offer, and see that you can deliver or provide it the fastest, they will purchase and most likely always purchase with your company from there on in.

For example,  remember the days when we used to have to drive to the video store to rent/purchase movies. Then along came Netflix, where you could order movies online and they would be sent to your house! The instant gratification of clicking on a film and it going into the inbox of movies to be shipped out to your home was enough for so many people to stop driving to the video store all together. So many people started doing this for the convenience which caused Blockbuster to go out of business, along with most of the other video store franchises. Granted, Netflix now does INSTANT video streaming for its members, making it the top provider of movies and tv shows in the world (at least in my opinion).  When people are able to have access to something that is instant, where they do not have to wait, they will feel the satisfaction of that. When people are inconvenienced with the burden of waiting, their satisfaction is not fulfilled, leaving them an unhappy consumer.


Ways to Incorporate Instant Gratification

When your company markets for its products online, there are some different ways of providing shoppers, users, and subscribers with instant gratification. One way to do this is to offer a free trial of your product or service. People love free things, and just the word alone will give them instant gratification once they click on the offer. As long as you have the resources to back up your free trial, then you are good to go, and you’ll be surprised with the amount of people who end up buying your product/service after the free trial ends. Another way to offer instant gratification is to include the amount of time in the advertisement, such as “LOSE UP TO 20 POUNDS IN 2 WEEKS” when people see this kind of advertisement they think of the amount of time it usually takes to lose 20 pounds versus what your product claims. Because two weeks is a lot less than the normal amount of time it takes to lose the twenty pounds, you will have to test and confirm the results, then your claim will be valid and legally you can state them.  When dealing with shipping, it can be a big issue for an online shopper. A way to give the shopper instant gratification will be to include an offer saying something along the lines of “Order now- Will Ship the Next Business Day.” When people see this they get that sense of “the quicker the better” and will order simply based on time and convenience. While other websites may lack in this department and most product shipping orders will say “may take up to 3 business days to ship.” People will always go with the website that offers the fastest method, even if prices vary for the same product.





Instant Gratification can help boost your companies brand and offer people something they cannot get anywhere else. Take advantage of this marketing tool and watch your online business increase its business!






Daniel J. Ball (JR)

Graduated from Saint Leo University in November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.



Oct 222013

What Does Content Marketing Mean for Your Dealership?

Content marketing is the elephant in the room. Most everyone knows they need it. Many don’t understand it, and don’t know how to execute it. So they avoid it for the most part, or hire someone who can do it. Larger corporations with marketing firms in the know, understand it’s value and hire teams to keep their content fresh and engaging. It is now, and always has been the foundation of a website’s ability to draw traffic and engage the potential customer. If you don’t make an effort to market content, your website will never perform as well as it could and should. It is “online currency”. You pay visitors with it in exchange for their patronage.

Why is it Important?

Content is the foundation of all inbound marketing efforts. Why have a Facebook account if you aren’t marketing your on-page content and bringing traffic to your website? That is the point of social media. And many are missing the point. Engage, develop a relationship, offer them something that helps them understand that your business has the answers, products and services they are looking for. What helps them understand who you are, and what sets your dealership apart from your competitors is the content you provide on your website.

So you list your inventory…. Who doesn’t? You may even have pages that talk about the manufacturers you represent and the models you carry. If you do, good for you. But many other dealers do the same. Where is the content that says “we care about our customers”, “we meet our customers needs before, during and after the sale”, “we’ll help you enjoy the RV lifestyle”? Brands and inventory don’t say that. Content does.


What Makes a Difference When Developing Content for Our Clients?

Input. The input we need from dealers, is an answer to the question “what do your customers need”? We know you’re selling RVs, service, parts and accessories, of course, but that isn’t the end of the story. They need much more than that.They need to understand RVing if they’re new to the lifestyle. They need information about RV parks, RV travel, safety issues, driving laws, winterizing and the list goes on and on. Why send them somewhere else to get their questions answered.

Simply look at it like this: Your website is a mirror image of your dealership. The questions customers routinely ask, and the services they walk through the door for, as well as the items they purchase in parts and accessories — that’s what your customers need, along with information to help them utilize what they have purchased. And each of those things (especially the answers to their many questions), all require a website counterpart.

Whether it’s how to change a tire, or what type of braking system is best, only the dealership can answer those questions. And if you answer those questions online, that is content gold.

Ever notice how many websites have a Q and A area? All of that content shows up in search. Posting answers to these questions that people actually enter verbatim in search engines, mean those potential customers, had to go online to find answers their dealer should have provided, but they found them on your website. So now, it’s your turn to be the hero. Answering common questions along with providing downloadable content like videos, e-books, even infographics… that is golden; primo; über valuable.


I Want Golden Content!

Get your whole team involved! Think of 5 common questions from each department that get asked over and over again. Post those questions along with the answers on your website. Send an email to your customers to let them know the info is available. Post it on your social media accounts. Be known as a resource, an authority…. an RV dealer who cares about customer relationships.

Dan Ball