Jun 032015

Levels of Engagement

Instagram is one of the most widely used social media platforms across the globe, and it is still growing worldwide. It  will be around for a long time as its popularity continues to spread. The levels of engagement that Instagram encompasses have been researched and proven to surpass all of the other social media networks. Yes, even Facebook. Does your company want to reach an audience that loves to be involved and communicate through social networks on a daily basis? Does your company want to build its online status and start an online community? Instagram is the perfect platform for building a strong online network. Once your company has a solid Instagram page, or multiple pages, it is ready to take on the world of  high levels of engagement, constant interaction, visual marketing, and much, much more. Let’s talk about some of the other great benefits of Instagram, and why it should be utilized within any business who wants to be involved with online marketing/advertising.



“A Picture Is Worth a Thousand Words”

We have all heard the phrase, and just as it reads, a picture really is worth a thousand  words. Positive…negative…or neutral, a picture can capture emotions that words simply cannot. Yes, words can be powerful, but a picture can be powerful and better yet, visual. Visual marketing is booming online today and is one of the more popular ways to advertise online through social media networks. People online want pictures, and Instagram has proved to be the key for providing them with what they want.  Imagine scrolling through any social media site, what will the average person stop more on and notice. A picture or a bunch of words? Eight times out of ten the person will stop and look at the image. They will evaluate it, take it in, contemplate it, and make their own interpretation of it. The image is captivating and draws the eye to it. Instgram does this better than any other social media platform, because each post is a well crafted picture, and users are all interacting at the highest levels. Celebrities, athletes, millionaires, and billionaires have Instagram accounts and are active on them every day. Just like Twitter, but better. Each post is an image of something they find interesting, captivating, and intriguing. If your business wants to draw people in and each image you post can motivate them to act, then Instagram is the perfect network for it.  Incorporating Instagram into your content marketing development should be added to the list of to-do’s. Then you can, for yourself, watch how a picture really can be worth a thousand words.

Your Audience is There, Waiting…

Has your company been second guessing itself, asking if your target audience is on Instagram? The answer of course is that they are, with over 150 million users and steadily growing globally, your target audience is out there waiting for your brand’s page to pop up. The great thing about Instagram is the use of hashtags. For those who are unfamiliar with the meaning of this term in social media context, hashtags can allow users to hashtag any word or words, and there are many trending hashtags like Twitter. Creating a page for your company and finding your audience is simple, especially with posts which include hashtags. Let’s say your car parts company has just made an Instagram account and is posting its first image. That alone can reach some users, but adding multiple car related hashtags will highly boost the audience coming to your page and finding your image. Now you have a bunch of users who have found a brand they might come to love, all because your company is now a part of the online network of Instagram.  This goes for any kind of company, there is going to be an audience of consumers out there who already have Instagrams, waiting for your page to come along so they can follow, like, and share with their friends, family, associates, etc.  A great way to market and build your brand, Instagram can evolve your business is ways you never would have imagined. Give it a try, it’s worth a shot!





Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.