Set Up Your Account
Google Analytics is a service provided by Google that can give detailed statistics on a website’s traffic and measure conversions and sales. This tool is vital because it is a free service provided by Google and can be monitored by the company as well as any provider granted access to the account. A provider may perform services such as website development, hosting, SEO, maintenance and marketing services. As a business owner or the head of a company, it is important that you set up an account to maintain all of the information that Google Analytics provides for your website(s). Setting up the initial account will let a company be able to delete old providers while keeping all previous data, and add new providers by granting them admin access to the companies account.
What Could Happen If You Don’t Manage Your Account
Let’s say a company hires a provider to monitor their website and create a Google Analytics account for the site. All of the data being stored onto that account was created under the provider. After a few years the company finds a better provider and switches over to this provider. In the case that the old provider deletes the account because they created it, all data, statistics, and measurements for the companies website has been lost. If the company would have originally created the Google Analytics account themselves, and gave the first provider admin access, they could have simply deleted the first provider when they switched over to the new one and kept all of the data they would have lost. In this way the business has a true comparison of how their website performed under the different providers they have utilized. Truly comparing apples to apples.
Some Play Nice, Some Do Not
In the previous section we discussed how a company who does not create their own account could have all data lost when switching providers. If a company did not set up their account, this means that they do not have control over it. The provider who created the account has all control and can either delete all data, hand the account over to the next provider, or try and get money for information. Either way, the people with control over the account can either decide to play nice or not. In the case where the provider does not play nice, all of the data and measurements saved up over the years would be lost when the provider deletes the account. Thus, the importance of a company simply creating their own Google Analytics account cannot be more valuable in the transition of providers. The company will not have to deal with a situation where their data would be erased forever because they handle who is on the account.
It’s Easier than You Think
For whatever reason, a lot of companies out there forego creating a Google Analytics account and leave it up to the provider developing their website. Starting an account is a fairly simple process and once a company does this, they have total control over their analytics and who gets to administer their account. Once a company starts their account, they can add an agency or provider who knows a thing or two about analytics and let them handle certain things on the account. Simply creating your own account can save you the hardship of losing valuable data and will only help your business in the long run.