Detect and Prevent Click Fraud-
In last week’s blog we discussed click fraud and how it is a huge problem for companies advertising online with a pay per click in place. If your company is experiencing click fraud problems, there is a solution to get your PPC advertisements and website protected. There is software out there that will help companies detect and prevent click fraud from occurring. We will discuss in this review some of the different kinds of protection available to help track and monitor your PPC advertising.
1. VeriClix is a free software service that will detect and alert you to click fraud trends with real time reporting. VeriClix will also catalog all of the PPC traffic from multiple networks to a reporting area. The user will be able to log in, build reports, and compare clicks from all of the PPC networks.
2. Who’s Clicking Who is a click fraud prevention tool starting at $30 a month or $300 minimally per year. This service has superior fraud detection tools and has the ability to do something no other click fraud prevention service has advertised before. This service will send an annoying pop up to the fraudulent clicker’s end after five click reveal that he/she is not a consumer. This pop up is reported to be immune to pop up blockers and has been known to be the major reason why most users with this service have their fraudulent clicker’s back off. Although this fraud prevention tool is pricey, it will benefit your company in targeting the fraud preventing it from continuously occurring.
3. AdWatcher is a click fraud detection and monitoring tool that is specifically designed to increase the ROI that businesses spend on their advertising campaigns. This software can detect an mitigate click fraud on Google, Yahoo, and Bing. It can also help you improve conversion rates and manage and track all ad campaigns in one place. Visit their website to learn all about these features and what this software has to offer.
4. Click Tracks Pro is a click fraud protection software that can offer click fraud reports, funnel reports, a search engine report that maps keywords against cost and revenue, custom ROI analysis, track and monitor visitors, robot report, internal search analysis and many more special features. Not only does this software monitor and track click fraud but it allows your company to track, monitor, and record everything happening with your advertisements and website.
These services along with others out there will help a company to monitor, detect, prevent, and pursue any threat of click fraud so that money invested into their PPC advertising campaigns is not being wasted. Find the right kind of software that will work best for your business and get protected before your advertisements are targeted.