Nov 112014
 

What Type of Incentive Does You Target Audience Value? -

If your company is developing incentives for social media, it is important to make sure you understand your audience. Before developing ideas know who your target audience is and what they desire. Your incentive needs to be one that your followers cannot refuse and that is related to your product or service. There are many ways to track what your target audience is engaged in just by tracking their social media tendencies. On social media check their likes, hashtags, conversations, and what they retweet/repost. This way your company can get a feel of what they are interested in, basing your incentive around that.  If your target audience is very business savvy a good incentive would be a “free top of the line laptop” by entering or liking your offer. If your followers love to travel a great incentive that they could not refuse would be “enter to win a free trip to California or Hawaii” just by liking your Facebook page or following your Twitter account.

 

What is Your Mobile Strategy? -

Creating a social media campaign involves several elements. The strategy of any campaign is crucial because it determines what kind of outcome you expect or desire from developing it. First, choose what you want you desire from your social media campaign. Commonly businesses are looking to produce traffic, create a following, produce value, or produce interaction. The business will choose one of these tactics and develop a plan accordingly. Next, choose the type of content you want to create along with the platforms you should display them on. This can be done by finding out what your audience talks about, their personalities, and what interests them. Create content that relates to your target audience and find out on which social media platform they converse the most. May it be Facebook, create and display your content specifically for that. If your followers use and incorporate Twitter into their daily lives, develop content for them which they will find interesting and want to share with their peers.

 

How Are You Engaging With Your Loyal Customers? -

Every company needs to evaluate their job on engaging and interacting with their customers. Every customer counts as a loyal customer because they spent a certain amount of money on your product/service. A great system many companies use to increase their customer loyalty are reward points. This helps to let the customer feel appreciated and earn points for sticking with your business. You can set up your reward system however you feel necessary, but most offer some kind of free product or service once a customer reaches a certain amount of points. Another crucial element that increases customer loyalty is how your company interacts online through social media. Does your company answer customer questions online with a fast and human-like response? Does your company assist customers with troubleshooting through social media outlets? Does your company personally engage with your customers online? These are great questions that every company should look into and if they are doing these things effectively. Facts show that customers who engage with brands online report spending 20-40% more on that brand, or company’s products/services.

images

 

Is Referring Site Traffic Important to Your Brand? -

When a company looks at referring site traffic, they are simply looking at if their followers/customers are coming from their own means of advertising/social media outlets or if they are coming from direct links of other brands or websites. If referring site traffic can increase your customer sales, interaction, and allow your company to grow then it is an important tool you can focus on. It is not always easy to refer site traffic. Your company needs to develop great relationships and/or relate to other brands in order for them to post your links on their website(s). Referral traffic is beneficial because it increases the “page rank” of your website which can boost it in Google search results. Referral traffic also drives targeted visitors to your website which can increase revenues because they are more likely to buy your product or subscribe to your channel. If referral traffic is important to your brand, then develop a strategy on how to use it with your social media campaign. Your company can use a pay per click method as well, to send traffic to your social media outlets during your campaign.

 

Oct 222013
 

What Does Content Marketing Mean for Your Dealership?

Content marketing is the elephant in the room. Most everyone knows they need it. Many don’t understand it, and don’t know how to execute it. So they avoid it for the most part, or hire someone who can do it. Larger corporations with marketing firms in the know, understand it’s value and hire teams to keep their content fresh and engaging. It is now, and always has been the foundation of a website’s ability to draw traffic and engage the potential customer. If you don’t make an effort to market content, your website will never perform as well as it could and should. It is “online currency”. You pay visitors with it in exchange for their patronage.

Why is it Important?

Content is the foundation of all inbound marketing efforts. Why have a Facebook account if you aren’t marketing your on-page content and bringing traffic to your website? That is the point of social media. And many are missing the point. Engage, develop a relationship, offer them something that helps them understand that your business has the answers, products and services they are looking for. What helps them understand who you are, and what sets your dealership apart from your competitors is the content you provide on your website.

So you list your inventory…. Who doesn’t? You may even have pages that talk about the manufacturers you represent and the models you carry. If you do, good for you. But many other dealers do the same. Where is the content that says “we care about our customers”, “we meet our customers needs before, during and after the sale”, “we’ll help you enjoy the RV lifestyle”? Brands and inventory don’t say that. Content does.

Chart2_UsageTacticB

What Makes a Difference When Developing Content for Our Clients?

Input. The input we need from dealers, is an answer to the question “what do your customers need”? We know you’re selling RVs, service, parts and accessories, of course, but that isn’t the end of the story. They need much more than that.They need to understand RVing if they’re new to the lifestyle. They need information about RV parks, RV travel, safety issues, driving laws, winterizing and the list goes on and on. Why send them somewhere else to get their questions answered.

Simply look at it like this: Your website is a mirror image of your dealership. The questions customers routinely ask, and the services they walk through the door for, as well as the items they purchase in parts and accessories — that’s what your customers need, along with information to help them utilize what they have purchased. And each of those things (especially the answers to their many questions), all require a website counterpart.

Whether it’s how to change a tire, or what type of braking system is best, only the dealership can answer those questions. And if you answer those questions online, that is content gold.

Ever notice how many websites have a Q and A area? All of that content shows up in search. Posting answers to these questions that people actually enter verbatim in search engines, mean those potential customers, had to go online to find answers their dealer should have provided, but they found them on your website. So now, it’s your turn to be the hero. Answering common questions along with providing downloadable content like videos, e-books, even infographics… that is golden; primo; über valuable.

qanda

I Want Golden Content!

Get your whole team involved! Think of 5 common questions from each department that get asked over and over again. Post those questions along with the answers on your website. Send an email to your customers to let them know the info is available. Post it on your social media accounts. Be known as a resource, an authority…. an RV dealer who cares about customer relationships.

Dan Ball