Jan 182015
 

Take the Time to Optimize your Google+ Page-

Many companies do not utilize the benefits of Google+ and understand why this is an SEO treasure chest. The first link posted on any Google+ page is a DoFollow link. This means that the first link which could be your companies website or social media links now passes “link equity” through the DoFollow link. Because DoFollow links work with PageRank and TrustRank, it will help determine how your company ranks for specific keywords.

If a company spends some quality time optimizing its Google+ page they can gain promising benefits and SEO success. The SEO title should always be the name of a companies business, if a company tries adding other keywords into the title it becomes of little SEO value. The next step in optimizing a companies page is to implement the custom URL to the profile. In the link box in Google+ a company can add their custom page URL along with any other social media links that they want to include on their page.

The other big tool in optimizing the Google+ profile is to set up your SEO Meta Description in 160 characters. There will be a tagline and introduction that will be combined together. It is vital to include two or more of your companies target SEO keywords into the tagline or introduction.

Google+ authorship is another key in optimizing your profile as well as helping your ranking. Without Google + authorship on your profile, a company can lose link equity and SEO. One way of adding Google+ authorship to claim your content is to add your matching email to your domain in the Google+ Authorship page. The other way is to add a Google+ link in the author bio of any website that you or your company writes for.

 

Create Content for your Google+ Page-

Developing content for a companies Google+ page is essential because good content is what will gain followers and subscribers. There are simple steps to how to properly create and share content on your Google+ page. Whenever you share a post where you are linking to content, include a short description of the content.

When you are creating a share, put the link of the content into the Attachment box, and not the summary box. By doing this you will gain the DoFollow link and SEO benefit. Make sure to share the content with your existing circles and check the box that will allow you to email the Google+ update to your circles if it is something specific a circle would like.  At the end of the day, content is king.

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Analyze Your Page-

When your company finishes optimizing and creating content for its Google+ page, it is time to track the results. An easy way to track results that allow you to see what is working and what is not is to first assign each Google + link a URL. By doing this, you can now track the results weekly in Google Analytics.

Google+ can help your company increase its SEO ranking. Take advantage of Google+ if you want a strong following online and want to build a strong online community.

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Sep 092014
 

The Trifecta-

It can be said that in today’s strong and continuously growing online presence that good content is pushed through social media to convey a certain message that engages users through good PR and online distribution. The first of the three vital components to this trifecta is high quality content that contains elements specific to the needs of your companies targeted audience. That high quality content is then pushed in numerous ways through social marketing that will keep users active and constantly updated. The final component of targeted online PR will not only let your company focus on building its brand, but also build a strong relationship with customers and followers.

 

Content-

Creating content based on what kind of message you want to convey to your audience is the most crucial part of the process. By creating powerful content that will communicate with customers and prospects, your company can deliver valuable information that will build relationships and a maintain a strong presence in the media world. The most common mistake businesses tend to make when developing content is to try and cater to everyone and create content relateable to a wide majority of people. Knowing who your audience is and what kind of personalities will be viewing your content helps when creating content. Instead of catering the content to everyone, simply make your companies content specific to the targeted audience. This way, a company can sculpt its message relating to the persona of the audience and base content on things such as age, job description, goals, hobbies, habits, how they use the internet, and other elements that will draw in a specific intended crowd. Once this content is up to par and crafted to the highest quality relating to your company, move on to step two and push it through social marketing.

Social Marketing-

With social media marketing being the focus of most major companies these days, it cannot be more helpful than to have a strong social media presence and know the tricks of the trade. With great original content and the right kind of distribution a company can convey its message and build strong relationships with a huge network of followers. For each intended network that your company plans to share its content on, create a plan for each network and base the content shared off of what kind of audience will be on each. The company should first ask itself what the goal of the social media channel is, then decide what actions they want the audience to take. After that is decided, create content that is specific to the type of channel being used. Once the company has the right content for each channel, choose a specific tone that would be appropriate for the type of network it is. The final step with sharing content through the channels is to determine how often the company will share information and engage with the audience. Daily, weekly, monthly, or yearly depending on what kind of channel they decide to share content on. There are different tricks to getting content shared with your intended audience on social media. One of them is to keep your content on sites like Twitter and Facebook short and sweet. The faster a person can read, interpret, and like your post, the faster they can share it through these outlets and lead them to your main website. Another tip to sharing content on social media is to keep it visual but make sure the images are simple while still capturing the audiences emotion. Knowing how to craft the right content for each channel and how to properly distribute them will help build a companies brand and reputation.

Targeted Online PR-

A huge advantage of social media is that it allows for you to have a two way discussion with people to help create a bond with them. Having this advantage can allow your company to make sure your customers are satisfied and content. Also, it allows you to target your audience so your discussions will be relevant and beneficial to both parties involved. Having satisfied customers will help your company maintain this relationship and help to improve the lifetime value of each. There are different things a company can do that will be vital to their online community where they distribute their content. A company should build and grow an authentic fan base, not focus on acquiring a huge number of people who lack value to the company. The company should build a high quality email list and tend to each contact over time to maintain that relationship. By targeting a smaller, passionate audience, a company will be able to convert at a higher percentage.

 

Oct 222013
 

What Does Content Marketing Mean for Your Dealership?

Content marketing is the elephant in the room. Most everyone knows they need it. Many don’t understand it, and don’t know how to execute it. So they avoid it for the most part, or hire someone who can do it. Larger corporations with marketing firms in the know, understand it’s value and hire teams to keep their content fresh and engaging. It is now, and always has been the foundation of a website’s ability to draw traffic and engage the potential customer. If you don’t make an effort to market content, your website will never perform as well as it could and should. It is “online currency”. You pay visitors with it in exchange for their patronage.

Why is it Important?

Content is the foundation of all inbound marketing efforts. Why have a Facebook account if you aren’t marketing your on-page content and bringing traffic to your website? That is the point of social media. And many are missing the point. Engage, develop a relationship, offer them something that helps them understand that your business has the answers, products and services they are looking for. What helps them understand who you are, and what sets your dealership apart from your competitors is the content you provide on your website.

So you list your inventory…. Who doesn’t? You may even have pages that talk about the manufacturers you represent and the models you carry. If you do, good for you. But many other dealers do the same. Where is the content that says “we care about our customers”, “we meet our customers needs before, during and after the sale”, “we’ll help you enjoy the RV lifestyle”? Brands and inventory don’t say that. Content does.

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What Makes a Difference When Developing Content for Our Clients?

Input. The input we need from dealers, is an answer to the question “what do your customers need”? We know you’re selling RVs, service, parts and accessories, of course, but that isn’t the end of the story. They need much more than that.They need to understand RVing if they’re new to the lifestyle. They need information about RV parks, RV travel, safety issues, driving laws, winterizing and the list goes on and on. Why send them somewhere else to get their questions answered.

Simply look at it like this: Your website is a mirror image of your dealership. The questions customers routinely ask, and the services they walk through the door for, as well as the items they purchase in parts and accessories — that’s what your customers need, along with information to help them utilize what they have purchased. And each of those things (especially the answers to their many questions), all require a website counterpart.

Whether it’s how to change a tire, or what type of braking system is best, only the dealership can answer those questions. And if you answer those questions online, that is content gold.

Ever notice how many websites have a Q and A area? All of that content shows up in search. Posting answers to these questions that people actually enter verbatim in search engines, mean those potential customers, had to go online to find answers their dealer should have provided, but they found them on your website. So now, it’s your turn to be the hero. Answering common questions along with providing downloadable content like videos, e-books, even infographics… that is golden; primo; über valuable.

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I Want Golden Content!

Get your whole team involved! Think of 5 common questions from each department that get asked over and over again. Post those questions along with the answers on your website. Send an email to your customers to let them know the info is available. Post it on your social media accounts. Be known as a resource, an authority…. an RV dealer who cares about customer relationships.

Dan Ball