In today’s world, people are constantly seeking new information. We are on our phones, tablets, or laptops searching for information, sharing stories, and creating content ourselves for others to see. Businesses back in the day used community marketing to bring consumers together to share information, but most message boards and posts were limited and moderated to select users. Today, content marketing brings users and information together through social media outlets where large amounts of people can view, read, share, and subscribe to. In this blog we will discuss how content marketing is dominating the industry and being utilized by the major companies in the market.
One of the main goals of content marketing is to get people interacting with your brand and the content you are giving out. Engagement from users via social media and other channels have a huge impact on who will see your brand and the potential to gain more followers which can turn into new customers. When your company dishes out content like blogs, articles, videos, informative posts, new recipes, etc., this has the likelihood of traveling from your target audience, to their friends, to another audience and so forth. The amount of other channels that will engage with your content will range from more than just your target audience. This kind of content spreading via social media is what will drive users to build a strong following to your brand. These users will continue to spread your messages, allowing other users to spread them and so on. The potential for a mass amount of people to view and enjoy your content could potentially be endless. If your company wants to build a strong following with content marketing, brainstorm some good engagement tactics you can use online. Once you have the ideas completed post and share your content and watch as your content builds your company a great fan base.
Not Trying to Sell
Content marketing is not based on the tactics of tying to sell the consumer something. Rather this kind of marketing uses its content to reach an audience that likes it, subscribes to it, and shares it. The reason why content marketing does not try to sell to its fan base is because it wants the consumers to sell it themselves. In other words, just by sharing your brands content, these consumers have already advocated that they like your brand and the content provided. This gives way for other users through social media channels to read or watch your content. If they like it, they might share and subscribe as well. Once this kind of base is established your company has a large group of loyal followers who attract other new users and potential customers. If all of these people like your brands content, then they will grow to like and support your brand. They will buy from your brand because it is one that they trust and find informative. This is how content marketing utilizes a non selling type of approach rather than a traditional direct marketing selling tactic.
Content marketing can lead to great opportunities for your brand to grow and expand. Through social media channels your brand can gain a lot of popularity and a huge following. This may lead to influential advocates supporting your brand. Once this happens, these advocates can spread the word to their fan base, generating more recognition for your brand. Popular companies in today’s market love when celebrities like their brand and support it. Because these celebrities have such an influence on a large amount of people, those people will most likely support your brand as well. Creating great content that celebrities will share and like will increase the amount of consumers seeing your content.
Following these different tactics can give your brand the potential to thrive in the content marketing world. Take advantage of this new age marketing in our high tech world.
Daniel J. Ball (JR)
Graduated from Saint Leo University in November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.