Nov 112014
 

What Type of Incentive Does You Target Audience Value? -

If your company is developing incentives for social media, it is important to make sure you understand your audience. Before developing ideas know who your target audience is and what they desire. Your incentive needs to be one that your followers cannot refuse and that is related to your product or service. There are many ways to track what your target audience is engaged in just by tracking their social media tendencies. On social media check their likes, hashtags, conversations, and what they retweet/repost. This way your company can get a feel of what they are interested in, basing your incentive around that.  If your target audience is very business savvy a good incentive would be a “free top of the line laptop” by entering or liking your offer. If your followers love to travel a great incentive that they could not refuse would be “enter to win a free trip to California or Hawaii” just by liking your Facebook page or following your Twitter account.

 

What is Your Mobile Strategy? -

Creating a social media campaign involves several elements. The strategy of any campaign is crucial because it determines what kind of outcome you expect or desire from developing it. First, choose what you want you desire from your social media campaign. Commonly businesses are looking to produce traffic, create a following, produce value, or produce interaction. The business will choose one of these tactics and develop a plan accordingly. Next, choose the type of content you want to create along with the platforms you should display them on. This can be done by finding out what your audience talks about, their personalities, and what interests them. Create content that relates to your target audience and find out on which social media platform they converse the most. May it be Facebook, create and display your content specifically for that. If your followers use and incorporate Twitter into their daily lives, develop content for them which they will find interesting and want to share with their peers.

 

How Are You Engaging With Your Loyal Customers? -

Every company needs to evaluate their job on engaging and interacting with their customers. Every customer counts as a loyal customer because they spent a certain amount of money on your product/service. A great system many companies use to increase their customer loyalty are reward points. This helps to let the customer feel appreciated and earn points for sticking with your business. You can set up your reward system however you feel necessary, but most offer some kind of free product or service once a customer reaches a certain amount of points. Another crucial element that increases customer loyalty is how your company interacts online through social media. Does your company answer customer questions online with a fast and human-like response? Does your company assist customers with troubleshooting through social media outlets? Does your company personally engage with your customers online? These are great questions that every company should look into and if they are doing these things effectively. Facts show that customers who engage with brands online report spending 20-40% more on that brand, or company’s products/services.

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Is Referring Site Traffic Important to Your Brand? -

When a company looks at referring site traffic, they are simply looking at if their followers/customers are coming from their own means of advertising/social media outlets or if they are coming from direct links of other brands or websites. If referring site traffic can increase your customer sales, interaction, and allow your company to grow then it is an important tool you can focus on. It is not always easy to refer site traffic. Your company needs to develop great relationships and/or relate to other brands in order for them to post your links on their website(s). Referral traffic is beneficial because it increases the “page rank” of your website which can boost it in Google search results. Referral traffic also drives targeted visitors to your website which can increase revenues because they are more likely to buy your product or subscribe to your channel. If referral traffic is important to your brand, then develop a strategy on how to use it with your social media campaign. Your company can use a pay per click method as well, to send traffic to your social media outlets during your campaign.

 

Aug 112014
 

Lasting Impressions

First impressions can be everything. They determine whether a person will simply be attracted to your website, or leave because they are not. You want your audience to have a positive first experience when they view your site. Content is key and can range from a simple spelling error to the kinds of colors on the website. Do not make grammatical errors on the site, if users see this they will consider the site “sloppy” and end up dis-crediting your company. Also, cut to the chase when explaining what your company does and how they will benefit the audience. Too in-depth descriptions may not satisfy the audience when they want to be quickly and clearly informed. Simply give enough information that clearly captures the users attention and makes them want to further look into your company. A good business wants their website content to be well thought out, flow smoothly, and precise. This will make the audience come back especially if your website is constantly updating with new original content.

Original Content

High quality and original content is what makes the audience keep coming back to your website. Original content is great for search engine optimization and it is in high demand. There are different ways to get original content that will be effective on your website. Such as writing your own feature articles or paying someone to write exclusive new content.  Whoever is building the website for your company knows what the audience wants, base your content off of what they will be interested in viewing. Create original content in different ways through editorials, feature articles, reviews, announcements, interviews, news clips or stories, and even art galleries. Based on what kind of company you are, choose a few of these formats and start developing the original and unique content for them. Constantly updating and changing the content on your website will give you the lead over the competition.

Use Social Media to Push Content

Pushing your content on social media has a huge advantage because the company can choose a smaller highly targeted audience and share the most relevant content with them. This is made easy because of all of personal data and information each different social media network stores about its users. Once you create the original content for your website, it is easy to share and push this into the social media world. Through social media channels your content can promote your content and monitor the results. Based on the popularity of the content you push, you can choose the most popular items and promote them through ad units such as LinkedIn Sponsored updates and Facebook Promoted posts. This will give your business a chance to gain new visitors and leads while they interact with your content through social advertising.

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