Jul 192015
 

The best thing about advertising online is the huge amount of people who have the chance to view your advertisements. There are many different options that a business has when deciding where to advertise online. Companies need to weigh their options, and choose the best kind of advertising strategy to help benefit them. When factoring in different options, people need to look at the pros of advertising on Facebook. In this post we will discuss why Facebook is a smart advertising choice for any business.

 

Targeting

If your company chooses to advertise with Facebook, the targeting options are endless. Facebook targets an audience based on users demographic and interests. If a company sells high end clothing, they can target men and women who have shopping and design listed in their interests. If a company sells sporting goods, they can target an audience who lists sports and fitness in their interests. The different combinations that Facebook offers are great as well. Your company can target its audience based on location, age, gender, languages, interests, behaviors, and connections. This really lets a business focus on a specific audience and get their money’s worth while advertising. Other outlets of online advertising use a more wide scope of target audiences, but Facebook allows the company to narrow down exactly what kind of group will be seeing their advertisements.

 

Audience

It is safe to say that Facebook is the most commonly used social media platform today which then in turn makes it the most popular. While it’s hard to pinpoint an exact number of users, Facebook claims to have 1.28 billion active users while having over 800 million active users a day. With these staggering numbers we can only imagine the different kinds of users on this platform. No matter what kind of business you work in, there will be a good percentage of users on Facebook with interests similar to the business. This being said, advertising on Facebook would be greatly beneficial because you know that your ads will always hit some percentage of your target audience.

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Tracking

The tools Facebook provides users who advertise on the website are great because they can track performance, spending, and ROI. No matter how much a company spends on advertising with Facebook, these tools are provided for them. The Facebook Adverts Manager allows users to view the total number of times their ad was shown, the number of different people who saw the ad, and the average number of times the ad was shown. It also allows users to view the number of clicks or various actions people took. Such as commenting, sharing, and likes. Most importantly, Facebook provides the cost data which includes cost per click, cost per like, and cost per conversion. These tracking tools are important because they can give you an idea of what ads are working and what ads might not be working as well.

 

Take advantage of Facebook advertising while this social media platform is still the most widely used. Your business can reach thousands, possibly millions of new people who meet your specific targeting criteria. For as little as $1 a day, Facebook can be the best advertising choice your company has made.

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Jun 032015
 

Levels of Engagement

Instagram is one of the most widely used social media platforms across the globe, and it is still growing worldwide. It  will be around for a long time as its popularity continues to spread. The levels of engagement that Instagram encompasses have been researched and proven to surpass all of the other social media networks. Yes, even Facebook. Does your company want to reach an audience that loves to be involved and communicate through social networks on a daily basis? Does your company want to build its online status and start an online community? Instagram is the perfect platform for building a strong online network. Once your company has a solid Instagram page, or multiple pages, it is ready to take on the world of  high levels of engagement, constant interaction, visual marketing, and much, much more. Let’s talk about some of the other great benefits of Instagram, and why it should be utilized within any business who wants to be involved with online marketing/advertising.

 

Instagram

“A Picture Is Worth a Thousand Words”

We have all heard the phrase, and just as it reads, a picture really is worth a thousand  words. Positive…negative…or neutral, a picture can capture emotions that words simply cannot. Yes, words can be powerful, but a picture can be powerful and better yet, visual. Visual marketing is booming online today and is one of the more popular ways to advertise online through social media networks. People online want pictures, and Instagram has proved to be the key for providing them with what they want.  Imagine scrolling through any social media site, what will the average person stop more on and notice. A picture or a bunch of words? Eight times out of ten the person will stop and look at the image. They will evaluate it, take it in, contemplate it, and make their own interpretation of it. The image is captivating and draws the eye to it. Instgram does this better than any other social media platform, because each post is a well crafted picture, and users are all interacting at the highest levels. Celebrities, athletes, millionaires, and billionaires have Instagram accounts and are active on them every day. Just like Twitter, but better. Each post is an image of something they find interesting, captivating, and intriguing. If your business wants to draw people in and each image you post can motivate them to act, then Instagram is the perfect network for it.  Incorporating Instagram into your content marketing development should be added to the list of to-do’s. Then you can, for yourself, watch how a picture really can be worth a thousand words.

Your Audience is There, Waiting…

Has your company been second guessing itself, asking if your target audience is on Instagram? The answer of course is that they are, with over 150 million users and steadily growing globally, your target audience is out there waiting for your brand’s page to pop up. The great thing about Instagram is the use of hashtags. For those who are unfamiliar with the meaning of this term in social media context, hashtags can allow users to hashtag any word or words, and there are many trending hashtags like Twitter. Creating a page for your company and finding your audience is simple, especially with posts which include hashtags. Let’s say your car parts company has just made an Instagram account and is posting its first image. That alone can reach some users, but adding multiple car related hashtags will highly boost the audience coming to your page and finding your image. Now you have a bunch of users who have found a brand they might come to love, all because your company is now a part of the online network of Instagram.  This goes for any kind of company, there is going to be an audience of consumers out there who already have Instagrams, waiting for your page to come along so they can follow, like, and share with their friends, family, associates, etc.  A great way to market and build your brand, Instagram can evolve your business is ways you never would have imagined. Give it a try, it’s worth a shot!

 

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

May 192015
 

 

The best way to reach your target audience when advertising is to place your ads in the right places. That is, putting your ads in places where your audience will be. This kind of marketing is also referred to as “place-based advertising.” In this blog we will discuss a few tips to this kind of marketing and how to be the most effective at it.

 

Where Are Your Best Prospects At?

When deciding where to put your advertisement, you have to know where your best potential customers are going to be viewing the ad from. Will they be online using social media, will they be at a golf course, restaurant, or sports stadium? When you decide where they will most likely be, then you can create a place-based advertisement for this location. Doing this will let your ad be seen by the people who should most matter to your business, for they will be driving your profits. Ensuring that your ads get seen by your best prospects can help the success of the entire advertisement, and any kind of campaign your company is running at the time.

Mann mit Fernglas aus der Nähe

 

Put Your Ad In the Right Context

When choosing the best place for your advertisement, make sure that it falls into the right context as well. You don’t want to put an advertisement for beer and pizza at the local gym, where people are trying to get into shape. Rather, put an ad like this at a sporting or music event, where people will be looking for something fun to do after. If you put an advertisement in the wrong kind of place, then the ad might not be as useful as what it could have been. Another thing to be taken into consideration when placing an advertisement is that your ad is placed in a specific themed venue. Although you may think the ad would be good in a certain spot because a lot of your customers go there, make sure the venue follows the theme of your company and its products. For example, placing an advertisement for any kind of pet products probably would not do so well in a restaurant or bar, but would do better at the local park or on the benches of a street.

 

Use Your Ad to Get Purchases!

A great way to utilize your place-based ad to put it in a spot where potential customers are in the buying state of mind. In other words, place the ad somewhere by a checkout point of a store or website and even offer some kind of deal/promotion. If you can catch a person at the right time, you may influence them to buy your product just from them being in the purchasing type of mind frame. Getting your ad placed in this kind of setting can only result in great outcomes for your products and result in many sales and new customers.

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Sponsor Your Neighborhood

Another great way for your business to get seen is to get your company logo and brand on public areas of your community. If you sponsor local business, parks, and venues, your company can be seen by all the people who use these facilities. This a great way to get many potential new customers/clients. If you advertise mainly or only online, then you can always sponsor another website or application, letting all of those users see your company’s brand. The opportunities are out there waiting for you to take advantage of them!

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

 

 

Oct 132014
 

Benefits of Enhanced Campaigns-

In today’s world, people are constantly switching between devices throughout the day. Imagine being able to choose what platform your advertisements display on, during what time of the day they do, and to what specific audience will view them.  Adwords enhanced campaigns let the user choose when, where, and on what platform their advertisements will show on. Within one specific campaign a person can easily manage the target audience, bidding, and type of ads for each different platform. With enhanced campaigns, you do not need to create a separate campaign for each device the ad displays on. Enhanced campaigns contain powerful advertising tools, smarter ads optimized for user context, and advanced reports to measure conversion types.

 

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Powerful Advertising Tools-

When creating an enhanced campaign, the different types of ads will be able to run on multiple devices. The  tools allow you to create specific text or extensions to capture the attention of customers depending on what device they are using.  For users using a desktop or tablet, you can create text and content catered for these kinds of platforms. For users on a mobile device, you can create specific text and content designed for mobile phone platforms. Another great feature of enhanced campaigns is being able to have more control and reporting of call extensions, app extensions, and sitelink extensions. With these upgraded extensions, you can schedule extensions, select mobile-preferred sitelinks and call extensions, keep extension history, and monitor each extensions performance.

 

Bidding-

With an enhanced campaign, setting bids can be important when dealing with when, where, and how your ad is shown. If your company is more interested in people viewing your ad from their mobile device, you can set bid adjustments that will allow users to see the ad on their mobile device during a specific day and time. While bidding is a valuable tool for the enhanced campaign, reporting is also important. Enhanced campaigns give a person the ability to track new conversion types such as calls and digital downloads.