Sep 222015
 

Every business has some kind of marketing strategy set in place for their advertising and social media campaigns. Most of the time these plans are engraved in stone, making it hard to adapt to any sudden external problems or dilemmas. The point behind Agile Social Media Marketing, or ASMM, is to create a marketing strategy based on real time that allows a company to quickly and effectively adapt to any problems, questions, or concerns that people may have. This blog will help to explain more about this real time management model and the benefits of using it.

 

Implementing ASMM

The fast-pace environment of social media is one that changes constantly. If a company uses the agile marketing model, they will be adapting to and monitoring this quickly changing environment. The company will need to be on top of all new trends so that they can adapt their social media with it. Also, they need to be able to quickly and effectively respond to all questions from customers, so that the customer feels satisfied with the timely response. In order to do these things, the company needs to have a team set up a system where they can receive real time information, and dish out quick responses and content to its users, followers, and customers.  As well as engaging with social media users, the company needs to provide as much up to date and relevant content as possible, having the team scan and evaluate the popular trends of that time period. This way, the company looks like they are on top of things and people will like the relevance factor that the company implements.

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Adapt to the Customer

The agile social media marketing model is based all around the customer, because like any advertising specialist knows, the customer is king. With the proper team in place, it can be fairly simple to adapt to what the customer wants at the time. Real time engagement with customers is the main goal of a successful ASMM model. When a company responds to all customers through social media in a quick and timely manner, the customers see this as a huge positive within the company. If a customer has a problem and needs a quick answer, they know that your brand is known for delivering fast responses. Real time engagement with this model also includes sharing, uploading, and delivering content that the customer wants to see. Whether it be videos, blogs, quotes, or short stories, users of your social media love to see fresh new content being updated constantly. They do not want to see the same old things over and over again.

 

Benefits of This Model

There are many benefits of this model, the main one being customer satisfaction. The users of the companies social media will not only be satisfied with the quick results, they will spread the word to other people as well. Real time engagement with customers and followers helps to build your businesses reputation. A good one to have is always being quick when handling customer questions. Another benefit of this model is the traffic that your company can gain on its social media for having the latest up to date posts, stories, and features. This allows your company to stand out from the competition that do not implement continual updates to their social media platforms. Give this model a try, and see the great results from using it!

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Sep 192015
 

It’s a digital age and the need to understand how people use technology is a must. Especially for a marketer in today’s world it is vital that they understand how people are correlating with the technology they use. Digital marketing experts and specialists have been around for quite a while, helping businesses with trying to understand and market accordingly to the current age. On the other hand, these specialists cannot fully understand the high tech technology like marketing technologists do. Companies and marketing agencies are starting to hire marketing technologists these days in order to get the upper hand. In this post we will talk further about marketing technologists and the benefits they provide.

 

Turning data into information

Marketing technologists are important in the industry because they provide companies with the proper tools and technology needed to run an effective marketing network. They are the engineers of the advertising world, but also implement their marketing knowledge into helping run and maintain an advertising campaign. Using their technology, they find and monitor various marketing software products which they can then narrow down to choosing the best fit for the company or agency they are working with. Once they have found the best software, they use their skills to monitor and run the software accordingly making sure its up to speed. The great thing about marketing technologists is that once they acquire and gather data, they then use the data to provide the company with information which will give them useful knowledge for making sure their marketing techniques are up to par.

 

 

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They have the credentials

For most digital marketing experts, it is a title that requires no degree, no certification, and possibly no prior experience in the field. There are many successful marketing experts out there who do not have these certifications, but then again they are not as tech savvy as a marketing technologist. The very technologically inclined marketing technologist is a title that requires a degree and certifications in order to become one. With these certifications, a company or agency knows that this person is well qualified and knows what he/she is doing. This can be very relieving for a company that needs help in the marketing department and needs someone with the right qualifications. Sometimes hiring a digital marketing expert may not produce the desired results the company was looking for and needed in order to accomplish their goals. While marketing technologist have the proven ability to get the job done, they are becoming the future of digital marketing.

 

3 for 1

The idea that you can hire a marketing technologist and get a developer, SEO guru and digital marketing specialist all in one is almost too good to be true. This is the case though, and many companies see the potential for hiring one instead of hiring a bunch of people to accomplish something that just one could do. The benefit of a marketing technologist is that they will create a loosely structured partnership with an agency or company that will give them the hands on support they need. This will give the company access to a developer, SEO guru and digital marketing specialist just by communicating and working with the marketing technologist. The technologist will relay all findings, information and data to the senior management of the company in order for them to get the full picture of what is going on with the project at hand. They have been in the industry and understand how to effectively work with an agency. Therefore, hiring a marketing technologist provides great benefits and the keys to improving a marketing department.

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

 

 

 

 

Sep 142015
 

We’ve all seen the spammy websites and posts that suddenly go viral. Most likely these were generated by users trying to game the system by creating mass amounts of keywords, bribing other websties, and paying for links.  In 2012 Google created Penguin, an algorithm used to fight all of the webspam in search results. In this discussion we will talk more about Google Penguin and what you need to know about the algorithm, along with its annual updates and how it may affect  your website.

 

WHAT IS PENGUIN 

Google Penguin operates by using an algorithm to find any websites that use techniques that go against the Google guidelines. Techniques that go against the guidelines include manipulating the number of links that point to a specific page and using other black hat practices that are commonly referred to as link schemes. When Google first launched Penguin 1.0 in  2012, many websites trying to game the system saw the effects that combat algorithm update had. It is estimated that 3.1 % of all English websites under Google  search engine had been affected, taking the rankings of spam sites back to where they should be, if not banning the site from the search engine all together. Penguin 2.0 was released a year later and it acted to send out new signals that would fight anything missed the first time. That time, it affected an estimated 2.1 % of websites. These percentages do not appear large but to the internet world of search engines these are huge decreases in the black hat techniques used by websites.

Google-Penguin-3.0

 

DATA REFRESH

With every Google Penguin update, comes the data refresh. This means that if your website was considered to be using any kind of black hat techniques that go against Google’s guidelines, it would be de-ranked and not allowed a re-evaluation until the next data refresh. The data refresh 2.1 came out in 2013 and affected 1% of all queries. In other words, that affected millions of pages that were found guilty and de-ranked. Until the next refresh those websites could not be evaluated and would have to stand where they were placed. Google Penguin 3.o in 2014 allowed any website to be evaluated again and potentially move them up in rankings. Unfortunately many businesses who used black hat techniques on their site had to wait the entire year out to be moved back up, if found that their practices now followed the Google guidelines.

 

THINGS TO AVOID 

Google searches for specific things when they send out the algorithm, the following are a few things to avoid with your website.

  • Avoid low quality back links. A low quality site linking to yours is considered a down vote. If various low quality sites are linking to yours, it will signal Google that your site may be spam as well. This can decrease your rankings in the long run. There are different tools you can use to make sure no low quality sites are linking to yours, such as Majestic SEO or Moz.
  • Paid links are a bad idea, and Google has been against them since the beginning. Spending a lot of money to get other sites to link back to yours can get your site fastly removed by Google, for it goes against Google guidelines.
  • It is not a good idea to match the same links to keywords over and over again on your website. These anchor text links look very spam like to Google. They will fight against a site who has a link set up for the same keyword continuously throughout the site.

 

HOW TO ADAPT

Adapting to Google Penguin is not difficult. The number one thing to avoid with your website is to not use any spam like practices that will signal to Google that your site may be spam. The main reason Google looks for these practices is because if every search on Google turned up to be one of spam, people would simply stop using Google as a search engine. They want good, clean results of trusted and respected websites.

If your company creates quality content and respects the rules of Google guidelines, they will not be affected when another update of Google Penguin rolls out. If you can build your site through word of mouth and social media, other sites will link to yours. Instead of paying for links, do it the right way and reach out to other sites through social media or other practical techniques. Do not use shortcuts like bribing or paying other people to spread your site, instead let people know you have new content through email or social media and they will link to your site.

 

Getting your website to the top of the rankings the right way can let you stay there, even when Google Penguin comes out with any new updates. If you need evaluation of your website, use the numerous tools provided to help make sure your site is not considered spam and all practices are safe according to Google guidelines. Taking the time to adjust your website will help you in the long run, and let you stay at the top where the trusted websites are at according to Google.

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Sep 142015
 

Today, people are using different devices on a daily basis. From tablet to computer to cell phone, people are constantly shifting how they spend their time online. It is much harder these days to track people’s buying habits when they use so many different devices on a regular basis. Cookies cannot keep up, and most advertisers are calling them an outdated way to track customers buying and shopping patterns. This challenging task for businesses to keep up with people’s online habits can be a whole lot easier if they utilize the services of Atlas Solutions. In this post we will discuss how Atlas can help businesses with monitoring people’s online shopping patterns and how a company can monitor the success of their marketing campaign.

 

Atlas Provides a Better Way

It is very hard without the right kind of technology for marketers and advertisers to properly and effectively measure how people shop, search, and buy across the many different devices they use. They may gather information from one device, but not have the ability to match the users profile and information to the other devices they use. Atlas allows advertisers to accurately measure and track advertising events based on real people even as they switch from different devices. This cross-device tracking method allows marketers to monitor and gain knowledge that could never before have been done. Because Atlas can target users and unify their brand experiences as they move through devices, advertisers now have the ability to generate relevant ads across the different devices. The technology Atlas uses can give marketers the opportunity to have the competitive edge, unrivaled accuracy, and deliver effective results.

 

A New Insight

There is always a desire and need in the marketing world to gain the best, most accurate information that will increase the effectiveness of a campaign and influence users shopping habits. Marketers can gather good, detailed information online with the help of cookies or other tracking tools related to user’s browsing and buying patterns, but what about their offline buying. With Atlas, advertisers can understand and gain knowledge to the relationships between online, mobile, and the in-store experiences of users. Rather than just being able to see how the user shops according to the data cookies collect. Atlas puts people at the center of campaign and marketing success, by using technology to monitor their real life brand journeys and experiences. With this new form of people-based measurement, marketers get an all new insight to people’s buying behavior and patterns.

 

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Results Guaranteed

Atlas provides the tools for marketers to get the best results possible by monitoring the conversion sequences of people. With technology that cannot be found anywhere else, Atlas delivers people based information and next-gen tools for targeting that provide marketers results no one else can acquire.  A major benefit of having access to the tools Atlas provides is that marketers can now see and understand how online advertising impacts conversions in the real world, and not just strictly online. Across the many different devices and people use to browse, shop, and buy, Atlas provides advertisers with a simple platform to get the big picture view, find out what’s working, and fix what’s not.

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Jul 192015
 

The best thing about advertising online is the huge amount of people who have the chance to view your advertisements. There are many different options that a business has when deciding where to advertise online. Companies need to weigh their options, and choose the best kind of advertising strategy to help benefit them. When factoring in different options, people need to look at the pros of advertising on Facebook. In this post we will discuss why Facebook is a smart advertising choice for any business.

 

Targeting

If your company chooses to advertise with Facebook, the targeting options are endless. Facebook targets an audience based on users demographic and interests. If a company sells high end clothing, they can target men and women who have shopping and design listed in their interests. If a company sells sporting goods, they can target an audience who lists sports and fitness in their interests. The different combinations that Facebook offers are great as well. Your company can target its audience based on location, age, gender, languages, interests, behaviors, and connections. This really lets a business focus on a specific audience and get their money’s worth while advertising. Other outlets of online advertising use a more wide scope of target audiences, but Facebook allows the company to narrow down exactly what kind of group will be seeing their advertisements.

 

Audience

It is safe to say that Facebook is the most commonly used social media platform today which then in turn makes it the most popular. While it’s hard to pinpoint an exact number of users, Facebook claims to have 1.28 billion active users while having over 800 million active users a day. With these staggering numbers we can only imagine the different kinds of users on this platform. No matter what kind of business you work in, there will be a good percentage of users on Facebook with interests similar to the business. This being said, advertising on Facebook would be greatly beneficial because you know that your ads will always hit some percentage of your target audience.

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Tracking

The tools Facebook provides users who advertise on the website are great because they can track performance, spending, and ROI. No matter how much a company spends on advertising with Facebook, these tools are provided for them. The Facebook Adverts Manager allows users to view the total number of times their ad was shown, the number of different people who saw the ad, and the average number of times the ad was shown. It also allows users to view the number of clicks or various actions people took. Such as commenting, sharing, and likes. Most importantly, Facebook provides the cost data which includes cost per click, cost per like, and cost per conversion. These tracking tools are important because they can give you an idea of what ads are working and what ads might not be working as well.

 

Take advantage of Facebook advertising while this social media platform is still the most widely used. Your business can reach thousands, possibly millions of new people who meet your specific targeting criteria. For as little as $1 a day, Facebook can be the best advertising choice your company has made.

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Jun 032015
 

Levels of Engagement

Instagram is one of the most widely used social media platforms across the globe, and it is still growing worldwide. It  will be around for a long time as its popularity continues to spread. The levels of engagement that Instagram encompasses have been researched and proven to surpass all of the other social media networks. Yes, even Facebook. Does your company want to reach an audience that loves to be involved and communicate through social networks on a daily basis? Does your company want to build its online status and start an online community? Instagram is the perfect platform for building a strong online network. Once your company has a solid Instagram page, or multiple pages, it is ready to take on the world of  high levels of engagement, constant interaction, visual marketing, and much, much more. Let’s talk about some of the other great benefits of Instagram, and why it should be utilized within any business who wants to be involved with online marketing/advertising.

 

Instagram

“A Picture Is Worth a Thousand Words”

We have all heard the phrase, and just as it reads, a picture really is worth a thousand  words. Positive…negative…or neutral, a picture can capture emotions that words simply cannot. Yes, words can be powerful, but a picture can be powerful and better yet, visual. Visual marketing is booming online today and is one of the more popular ways to advertise online through social media networks. People online want pictures, and Instagram has proved to be the key for providing them with what they want.  Imagine scrolling through any social media site, what will the average person stop more on and notice. A picture or a bunch of words? Eight times out of ten the person will stop and look at the image. They will evaluate it, take it in, contemplate it, and make their own interpretation of it. The image is captivating and draws the eye to it. Instgram does this better than any other social media platform, because each post is a well crafted picture, and users are all interacting at the highest levels. Celebrities, athletes, millionaires, and billionaires have Instagram accounts and are active on them every day. Just like Twitter, but better. Each post is an image of something they find interesting, captivating, and intriguing. If your business wants to draw people in and each image you post can motivate them to act, then Instagram is the perfect network for it.  Incorporating Instagram into your content marketing development should be added to the list of to-do’s. Then you can, for yourself, watch how a picture really can be worth a thousand words.

Your Audience is There, Waiting…

Has your company been second guessing itself, asking if your target audience is on Instagram? The answer of course is that they are, with over 150 million users and steadily growing globally, your target audience is out there waiting for your brand’s page to pop up. The great thing about Instagram is the use of hashtags. For those who are unfamiliar with the meaning of this term in social media context, hashtags can allow users to hashtag any word or words, and there are many trending hashtags like Twitter. Creating a page for your company and finding your audience is simple, especially with posts which include hashtags. Let’s say your car parts company has just made an Instagram account and is posting its first image. That alone can reach some users, but adding multiple car related hashtags will highly boost the audience coming to your page and finding your image. Now you have a bunch of users who have found a brand they might come to love, all because your company is now a part of the online network of Instagram.  This goes for any kind of company, there is going to be an audience of consumers out there who already have Instagrams, waiting for your page to come along so they can follow, like, and share with their friends, family, associates, etc.  A great way to market and build your brand, Instagram can evolve your business is ways you never would have imagined. Give it a try, it’s worth a shot!

 

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Apr 302015
 

Is your brand one that stands out? Is it one that has evolved online with the newest technology?  Do people enjoy your ads and are they coming back for more? These are all questions that a company should ask itself when reviewing its online presence. The key to success through online marketing is based from rich media content and how users are interacting with it. Rich media content can be created and used in different ways.

Expandable Banners-

If your company is focusing on engaging users with advertisements, expandable banners can give you what you are looking for. These banners are a very rich form of media and can be very effective when users interact with them. The banners look just like regular static ads at first but once a person scrolls over one, it expands and hidden features are unlocked. Depending on what your company is targeting, you can include almost anything inside these banners that a user can engage with. Such as surveys, games, feeds, etc. When looking at statistics, it can be shown that expandable banners have more success than regular static ads. Thus, this rich media content will effectively engage users with your advertisement.

 

Use Flash-

When creating a content rich advertisement, implementing Flash  is a great way to get users to interact with the ad. The flash capabilities used can stretch from a simple animation to users being able to interact with the advertisement. When you include the use of moving designs elements, it can increase the effectiveness of the message your company is trying to get across. For example, if your company is promoting a baseball stadium, then the online banner could include baseballs being hit into the stands.  By being creative and adding Flash to your ad, your company can get much more out of its campaign.

 

Add Video to Your Banner-

Videos online are very rich in media content and will also help to engage an audience. These videos can be included into any 300 by 250 ad unit with no restrictions. That being said, anywhere a 300 by 250 static ad unit can be shown so can the video in banner ad. This will allow your company to get more of a message across to users as well. With a video, different promotions and testimonials can be shown that could not be shown on a static banner. The use of an in-banner video would be very effective with today’s online audience where the majority of people watch online videos/ads on a regular basis.

VideoBanner

 

All of these different elements of rich media content will greatly help user engagement from the online community. The various media content your company creates can benefit the products or services you are advertising. Technology and online customs are changing at a fast pace, make sure your content does as well.

 

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Apr 082015
 

What’s Trending?

A great way to understand what people are searching for on the web is to get a good idea of what is trending during that particular time period. People will mostly look up whatever is a big story in the news, on social media, and anything that goes viral. Doing this will help you find the keywords and topics that these people are including in their searches. If you are an advertiser, or you want to advertise your products/business, then knowing the most popular keywords at the time are important. This way, your company can advertise on the websites that are featuring these trending stories or popular news articles.

 

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Be Resourceful

Take advantage of the different search engines that can provide you with access to the most popular keywords and trends. Such as Google Trends, this search engine database allows users to have full access to which keywords are most popular now, and in previous points in time. You can view the popular keywords and search topics in different regions, languages and categories. Google Trends also offers a list of what is trending now in Hot Searches. If your company is focusing on advertising or using other search engines for its purposes, then Bing Trends and Yahoo Buzz Log are like Google Trends, in that they allow you to see the top keyword searches and offer insights on the popular trends. Along with these, other search engines offer the same kind of service. Twitter Search can allow users to see what people are talking about on Twitter by hashtag, keyword, or even a username. Youtube Trends offers users access to what the most popular videos being searched are. Taking advantage of these tools will allow your company to be at the right place at the right time, to make sure as many people see your advertisements as possible.

 

Understand the Different Search Categories

Firstly, you should know the four different kinds of searches of a typical person browsing the web. These searches all fit into four different categories which are to find, learn, solve, and buy. These different intents will lead to separate search categories in which we will now discuss. The first intent (find) will lead the user into the category of a “navigational search”. The user in this case does not remember the specific URL, but is trying to find a specific website. For the SEO, your brand name and website name should be quickly and easily indexed by Google in order for the user to find your page. The next intent (learn) will lead into the category of “informational searches”. People will typically type in a random question into the search engine and will try and find out the answer. This is something that Google is fast, efficient, and effective at generating answers for. The next intent (solve) will lead to the category of “commercial investigation”. This is when a person is faced with a task of trying to find something or someone for service or assistance, like trying to find the best and affordable electrician around the area the person lives. They will open Google and search to try and find the best solution. The last intent (buy), leads into the category of “looking for a purchase.” When people are willing and ready to buy, they will browse the web for gifts, personal items, or gift ideas. If a person searches for “good present for mother’s birthday,” then those pages specific to those keywords will come up first. This is why you want to make sure your page is specific to keywords that people would look up based on your products/services.

 

Understanding how people search and use the web will help your company enormously with internet marketing and advertising. Take advantage of knowing the popular trends and keywords so you can build your webpages accordingly.

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

 

 

Feb 262015
 

Marketers and Advertisers know the importance and benefits that instant gratification has to offer. Any brand that wants to satisfy the desires of its customers know that instant gratification is a huge component of this. In this article we will talk about the different ways your company can include instant gratification to its websites and advertisements, and the benefits that follow.

 

Times are Changing

In today’s high tech, fast paced world, people do not want to wait around anymore on products or services. They want them then and there, the faster the better. If they get it when they want it, they will be satisfied and happy. If they have to wait for a long time, their happiness level goes down. With different brands building their images according to today’s society, they base most of the marketing around this, using instant gratification. This involves finding a way to market their products in a way where the customer feels they will get it delivered quickly. In this case, price plays a factor, but not a huge one. Customers are more concerned with the amount of time the product will ship, versus how much it will cost. If a person went onto a website where shoes were being sold, but it said delivery would take up to 7 business days and no other options were available, they most likely would find the same shoes on a different website. The other website might sell the shoes for $20 or $30 more, but if they can get them shipped within 3 days, they usually will not even second guess the price, but go with the faster option.

 

Integrate your Brand using Instant Gratification

Whatever product or service you may be selling, 9 times out of 10 someone else is selling the same product or service on a different website. When marketing your brand, focus on ways that your brand will be different than the rest. Generate ideas on how to make your brand and products more unique than the next companies. Instant gratification will help with this uniqueness, if you use it within your advertising. If people search for the product or service you offer, and see that you can deliver or provide it the fastest, they will purchase and most likely always purchase with your company from there on in.

For example,  remember the days when we used to have to drive to the video store to rent/purchase movies. Then along came Netflix, where you could order movies online and they would be sent to your house! The instant gratification of clicking on a film and it going into the inbox of movies to be shipped out to your home was enough for so many people to stop driving to the video store all together. So many people started doing this for the convenience which caused Blockbuster to go out of business, along with most of the other video store franchises. Granted, Netflix now does INSTANT video streaming for its members, making it the top provider of movies and tv shows in the world (at least in my opinion).  When people are able to have access to something that is instant, where they do not have to wait, they will feel the satisfaction of that. When people are inconvenienced with the burden of waiting, their satisfaction is not fulfilled, leaving them an unhappy consumer.

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Ways to Incorporate Instant Gratification

When your company markets for its products online, there are some different ways of providing shoppers, users, and subscribers with instant gratification. One way to do this is to offer a free trial of your product or service. People love free things, and just the word alone will give them instant gratification once they click on the offer. As long as you have the resources to back up your free trial, then you are good to go, and you’ll be surprised with the amount of people who end up buying your product/service after the free trial ends. Another way to offer instant gratification is to include the amount of time in the advertisement, such as “LOSE UP TO 20 POUNDS IN 2 WEEKS” when people see this kind of advertisement they think of the amount of time it usually takes to lose 20 pounds versus what your product claims. Because two weeks is a lot less than the normal amount of time it takes to lose the twenty pounds, you will have to test and confirm the results, then your claim will be valid and legally you can state them.  When dealing with shipping, it can be a big issue for an online shopper. A way to give the shopper instant gratification will be to include an offer saying something along the lines of “Order now- Will Ship the Next Business Day.” When people see this they get that sense of “the quicker the better” and will order simply based on time and convenience. While other websites may lack in this department and most product shipping orders will say “may take up to 3 business days to ship.” People will always go with the website that offers the fastest method, even if prices vary for the same product.

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Instant Gratification can help boost your companies brand and offer people something they cannot get anywhere else. Take advantage of this marketing tool and watch your online business increase its business!

 

 

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

 

Feb 062015
 

In this blog entry we will discuss three different techniques that will not only help the way you manage your social media, but increase it’s value and audience size. With less effort and a better understanding on the elements that guide social media, your company will have a more enhanced and up-to-date social media network.

 

Create a Schedule-

Have you ever been on a company’s social media and one week they seem to be very active and new information is spewing out like tennis balls at a batting cage? Where conversation between company and the audience is lively and active. Then you go on the same company social media the next week and it seems like the information has come to a halt, and no activity is occurring. This is a classic case of a poor social media schedule, if that company even has a schedule set up. The KEY behind a great social media network is a great schedule. A schedule is a simple list created that will keep your social media network alive, and never come to a sudden, random halt because the company is not updating information. A schedule like the following can help a company make sure they update and review their social media network on a daily, weekly, and monthly basis.

ONCE IN THE MORNING AND ONCE IN THE AFTERNOON:

-Check Facebook, Twitter, Instagram, and LinkedIn

-Respond to any questions appropriate from audience in network

-Update/review any information

MON/WED/FRI:

-Send automated updates for Twitter and Facebook

-Post new picture to Instagram

SAT/SUN:

-Review networks, follow up

TUES/THURS:

-Create new blogs

-Clean up and update all networks

A simple schedule such as this example can help a company maintain and update their social media network on a weekly basis. This way, their network will never seem like a ghost town and less effort is involved when the schedule is already set out in front of employees.

 

Collect Information

Every social media network has an audience with distinct traits and personalities. Granted, they are all in your network because they share the similarity of investing time/money into your business but they also enjoy different things. In order to cater to your entire audience, collect as much information as you can so that your company can include personalized content and hyper-target consumers. Not all social media networks are the same, so when you collect information, keep in mind what users are using each network for, and why. This way your company can determine what network to use for any certain campaigns you are running. It will be much easier to target which network will be the best for the desired outcome.

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Share is More Than Once

The biggest fault in social media is to not share information more than once. When a well planned schedule is set into place, your company should share the same information up to three or four times weekly, on a set day and time. Doing this has been shown to double traffic and get more clicks than just sharing information one time. A lot of companies out there think that sharing the same content more than once is not something of value, when in reality it very much is. It is not considered spam to share the same info, as long as you have a good plan and set up to share the information periodically, and not too much in same day, week, etc. Now, we are not telling you to copy and paste the same content weekly or monthly, but create a new message with the same content. This way, it looks fresh but contains elements that you want to re-illiterate to any users who missed the previous post.  A good strategy to creating new messages is to keep it simple, title and link, as a question, build interest, and even share a quote. Trust me, when you review the sharing of your chosen content, you will see how your social media traffic can double, even triple!

 

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***********************

Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.