Sep 222015
 

Every business has some kind of marketing strategy set in place for their advertising and social media campaigns. Most of the time these plans are engraved in stone, making it hard to adapt to any sudden external problems or dilemmas. The point behind Agile Social Media Marketing, or ASMM, is to create a marketing strategy based on real time that allows a company to quickly and effectively adapt to any problems, questions, or concerns that people may have. This blog will help to explain more about this real time management model and the benefits of using it.

 

Implementing ASMM

The fast-pace environment of social media is one that changes constantly. If a company uses the agile marketing model, they will be adapting to and monitoring this quickly changing environment. The company will need to be on top of all new trends so that they can adapt their social media with it. Also, they need to be able to quickly and effectively respond to all questions from customers, so that the customer feels satisfied with the timely response. In order to do these things, the company needs to have a team set up a system where they can receive real time information, and dish out quick responses and content to its users, followers, and customers.  As well as engaging with social media users, the company needs to provide as much up to date and relevant content as possible, having the team scan and evaluate the popular trends of that time period. This way, the company looks like they are on top of things and people will like the relevance factor that the company implements.

Social-Media-Marketing-Plan-RubiksCube

 

 

Adapt to the Customer

The agile social media marketing model is based all around the customer, because like any advertising specialist knows, the customer is king. With the proper team in place, it can be fairly simple to adapt to what the customer wants at the time. Real time engagement with customers is the main goal of a successful ASMM model. When a company responds to all customers through social media in a quick and timely manner, the customers see this as a huge positive within the company. If a customer has a problem and needs a quick answer, they know that your brand is known for delivering fast responses. Real time engagement with this model also includes sharing, uploading, and delivering content that the customer wants to see. Whether it be videos, blogs, quotes, or short stories, users of your social media love to see fresh new content being updated constantly. They do not want to see the same old things over and over again.

 

Benefits of This Model

There are many benefits of this model, the main one being customer satisfaction. The users of the companies social media will not only be satisfied with the quick results, they will spread the word to other people as well. Real time engagement with customers and followers helps to build your businesses reputation. A good one to have is always being quick when handling customer questions. Another benefit of this model is the traffic that your company can gain on its social media for having the latest up to date posts, stories, and features. This allows your company to stand out from the competition that do not implement continual updates to their social media platforms. Give this model a try, and see the great results from using it!

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Mar 302014
 

Why It’s Important-

Every website created that intends to promote a product or service should have calls to action that get the user to browse around and stay on the site. Its these calls to action that can make or break how effective your website environment is.

Create a Sense of Value-

Create a sense of value that you can showcase to the audience. Through price, features, and benefits you can showcase what the value is and why it will be useful for the customer. When a person sees the true value of the product you offer they will be more intrigued to click on your links, browse through your site, and look into what you have to offer. When your website creates a sense of connection between the users and the company people will feel welcome to stay and browse. This can be done easily, simply add a few pictures of your brand with a quote or statement that will grab the user’s attention where they feel connected to the product.

Create a Sense of Urgency-

Creating a sense of  urgency on your website will make the audience want to act immediately. Target those impulse buyers that feel the urge to buy now or else it’s too late.  Use key words like ” this sale ends today,” ”  Your last chance,” “one time deal,” “limited time only.” This will create a sense of urgency where people browsing your site will not want to miss our on that last opportunity. To really spark up a sense of urgency, you can throw in special promotions titled “Deal of a Lifetime,” or “Sale of the Century.” Experienced window shoppers and impulse buyers will be very intrigued by these deals and will be more likely to make that purchase of a lifetime.

 

Act-now

Call to Action Buttons-

There are many different types of call to action button clicks used by websites. You will want to use buttons that will be ideal for your type of product or service. If you are selling a product, use buttons that make it easy and simple for the user to pay for that item such as the “add to cart” button or “buy now.” If you are offering a service then include buttons like “start your free trial,” or “click to learn more,” and “sign up today.” If your website is missing these kinds of calls to action buttons, it would be good to re-structure your website to where more users will be able to easily access information.

Prove your Company Confidence-

Another aspect of calls to action are that the confidence levels displayed on your company website that your customers will be able to determine. If your company claims to be the best at what it does then do not be afraid to show it. Create slogans and headlines that demonstrate your confidence and let the users know they are dealing with a company who is of value.

Use numbers-

As well as creating different buttons and special promotional statements, it is a good idea to use numbers. People love to see numbers when they matter. The more numbers that mean something to the user the more of a response your website will get. “25% off,” 50% off”  or “Buy 1 get 2 free” will generate more clicks and gain more sales for your company just through using simple numbers.

Testimonials-

Testimonials are another great call to action that will get the customers excited to see others reactions to your company. Reviews are the high priority in many buyers minds when they are looking for a good investment. They want to utilize this free tool that will help them get a better sense of what others think of the product and the company. Good testimonials will let your company stand out and get positive responses your website users. It will not take much time to install calls to action into your website, the benefits of doing so  will show through the high amounts of valuable feedback your website will receive.

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Daniel Ball (JR)

Attended high school in Madison, Ohio where I graduated in 2010. I enjoyed sports, fitness, and the company of friends as a teenager. About to graduate from Saint Leo University in Dade City Florida, I currently enjoy the same things as well as learning about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year  as more people use social media on a daily basis. Learning about advertising strategies to incorporate into social media is fascinating to look into.

Nov 162013
 

dpball From Dan Ball’s Desk . . .

I’d like to share some recent observations of trends I see RV dealerships adopting with their marketing plans, and why you might want to reconsider the direction your dealership may be taking.

Observation:  Dealers are spending more money than needed in specific media channels without getting the results they desire.

Have you ever felt poorly and the doctor says “Lets run some tests?” The results come back, and you look them over but really have no idea what you are supposed to see there. The doc says everything looks fine, but you don’t care how great the doc says everything looks, you just know you feel lousy. Looking at analytics is like that. You can Google the abbreviations, the numbers, the ratios to try to get an understanding. Yet you must rely on a professional for an interpretation. And, what your marketing specialist sees as success, may not line up with what you consider success. There are lots of new marketing companies, with new ideas well suited for mass merchants, but not for RV dealerships. You can’t think, Target. You can’t think Automotive. You must think RV. And if they can’t ‘think RV’ I don’t care whether they handled accounts for Sears, Pepsi or Charles Schwaab, you may be in for a long and bumpy ride while they miss the ‘big picture’.

My take: “If you are not capturing the majority of RV sales in your market, I don’t care what your analytics say and how wonderful your graphs and charts look, you can do much, much better. Traffic means absolutely nothing if it doesn’t lead to RV sales. The most important thing you can do with your traffic is convert it. Are you converting your traffic to sales? If you aren’t why not?

Observation of analytics and rv sales

Observation:
Dealers are not providing a message to their customers that compel them to act.

Your marketing budget is arranged to spread your message through multiple channels to reach your potential customers. What are you telling them ‘out there’? Are you making them an offer or giving them a reason to shop at your dealership instead of your competitor’s? Are you telling them about manufacturer and dealer incentives? Are you telling them how to complete the offer? Are you inviting them to the appropriate pages on your website where you can complete the sale? If you aren’t, why not?

My take: You must send a strong message. The delivery system is more available than ever, with constantly expanding places for your message to reach consumers. There’s a frenzy of activity and news centered around monetizing new avenues of social and digital media. But that is absolutely no excuse for a watered down message. In fact, it is more challenging than ever to be the one that stands out! For more than 30 years, we have been delivering the most effective RV consumer advertising messages for the RV Dealers who have thrived, even when the economy struggled. We know that because of the documented best years in business our clients have experienced. Dealers that have left us to try the newest, latest thing in marketing, always come back once they compare the difference. What’s the difference? The largest return & profit you can make on your advertising investment. And it all comes down to delivering the right message. Are you delivering the right message? If you aren’t, again I ask you why not?

megaphone want a return on your advertising investment?

Observation: Dealers are concentrating their budgets on an extreme internet presence, but not handling the most basic and fundamental goal of their own dealerships. Developing a balanced marketing plan that will enhance their ability to sell RVs.

All of the new agencies, internet marketing specialists and self-made in-house RV marketers in the world cannot help your dealership without a fundamental understanding of your industry, a deep understanding of your specific potential customer, and the ability to coordinate a balanced advertising schedule. Did you know that 77% of people watching television are online at the same time? How about what RVers like to listen to on the radio? Do you know what the most common long-tail keywords RVers search for and what they don’t search for? Knowing your customer is different than knowing what they watch, what they listen to and what they seek as well as where they visit online. Knowing your customer is different than knowing what messages they respond to, and where they respond to them.

My take: In order to ensure that you’re implementing the most effective marketing program, both online internet marketing and traditional marketing must working cohesively together. You never want to exclude media, leaving those consumers unexposed to your message. Developing an overview of your specific audience, and the methods needed to reach them, you can coordinate and execute content placement and inbound marketing channels along with a balance of traditional advertising channels, including TV, radio and print. You may be spending a lot of money where you don’t need to be, and not spending enough where it is critical.

radio-television-keywords

Let’s have a conversation. I would enjoy reviewing what you have in place and providing you with a complimentary consultation.

Dan Ball
dan@dpballadvertising.com