Oct 042015
 

Around 2.5 billion people have smartphones today, with an estimated 6 billion having one by the year 2020. This staggering number of smartphone users show how marketing catered towards the mobile platform is growing fast. Companies today should ask themselves what their approach to reach their target audience through a mobile device is, and what platforms and social media outlets they want to incorporate into this effort. Having a good strategy for best reaching your smartphone users should number one on the do list. There are a few key things to think about and utilize when planning your mobile marketing strategy.

How Do You Want to Be Seen

When developing a plan to create your companies mobile presence, the first step is to determine what kind of mobile platform best suites your brand and audience. Let’s say you gather some information on your audience and determine the majority of them are web browsers and usually go onto search engines to find their information. In this case, your company would be more adapt to creating a mobile optimized website, allowing this audience to do what they love doing, but on their mobile device. On the other hand, your audience may like to download and use applications on their smartphones. Instead of browsing through search engines and websites, they tend to download apps where they can do the same kinds of things. Your business should then look into developing a mobile app that will focus on the style of that particular audience. If you have a huge audience and such a wide range of users that you come to find half browse websites and the other half tend to use apps, then there is no harm in having both a mobile optimized website and a mobile app.

 

Utilize Social Media

Social media platforms are a great way for your company to market its app and gather more users. A quick and efficient way to gather more followers and downloaders of your app can be from the social media platforms that you utilize. Have a plan and call to action ready to go, and get on social media to build a strong online presence. When people see that your business is inclined to the social media world, this gives them more incentive to browse your mobile optimized website, or download your mobile app. Social media can also give your company insight on the latest trends and consumer wants, something very vital that can allow for your company to adapt to.

 

Mobile-Marketing2

Know Your Surroundings

It is not a secret that mobile marketing is huge concept in today’s marketing world. Therefore it can be seen that all of your competition is taking note of this too. They are developing apps and mobile optimized websites as well to gain exposure in the mobile world. A good thing for your company to do would be to check out all that your competition has to offer. Download their apps and browse their mobile websites. This gives your company an idea of what they are doing, how they are using mobile and social media platforms, and how well it is working. Going into the mobile marketing world blindly is a risk that could end up in total success or total failure. Having some great insight on how other successful or unsuccessful businesses are using their mobile marketing platforms helps your company identify what you should do and what you should not do. Why take a chance at making a wrong choice when you can find what has not worked for others, totally avoiding the wrong choice altogether. Finding what does work and placing that into your companies mobile marketing strategy will greatly benefit your success. Don’t settle for being just as good as the competition, strive to be better.

 

Mobile App Marketing Automation and App Store Optimization

When dealing with applications on smartphones and how they get placed into the App store, sometimes your app will not rise to the ranks your were hoping for. A great tool for your company to utilize when trying to gain more users is the app store optimization. Granted, a specialist will be needed for an area like this, but the benefits of climbing the ranks and maintaining a good spot in the App store will play a crucial role in how well your app will do. When dealing with mobile app marketing automation, there are different areas that come into play that had not on the regular web. Because applications are mainly for consumers, the mobile app automation deals specifically with engagement, lifetime value and retention. This is why your business needs to incorporate solutions for marketing automation that are developed and designed specifically for mobile.

 

Mobile Marketing is the most relevant way to market in today’s world of smartphone users. In a lot of places across the world, smartphones substitute for a persons personal computer. Being mobile marketing inclined and having proper strategies in place will help your company in the long run with all of its mobile marketing desires. Hopefully your company will take into consideration these tips to help better your business in the mobile marketing world.

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

 

 

 

Oct 042015
 

Every business that involves having clients know that there are good clients, and bad clients. The good clients are the ones who are easy to work with, not demanding, and pay all fees on time, and contribute in other various ways. The bad clients are the ones who will be very demanding, call everyone at the office multiple times without stopping, putting stress on you or your staff, and not paying fees on time, or at all for some cases. Choosing the right kind of clients will not only better your business, but allow your staff to better focus on their work in a stress-free environment while having optimal relationships with these clients.

 

Determining Which Clients to Choose

Everyone know that the number one goal of any business is to increase revenue, which in some businesses includes having a high number of clients under their belt. This can be tricky for some businesses who overlook the client selection process. If the business is only money driven, then they may end up with a few bad seeds in their client book. A great way at choosing which clients will be the best fit for your company would be to have a trial period, where you can judge, rate, and grade the client based on overall status and relationship. A scale for grading clients during this trial can be set up just like a school systems gradebook, or better known to the business world as the ABCD model. An “A” client will be the best kind of client to have. This type of client will pay all accounts, fees, and other costs on time and will refer you to their acquaintances providing you with more great work.  These are the type of clients that your company will help out in no time because the relationship is much better and you actually enjoy working with them. The next kind of client would be the “B” rated ones. This type of client is still a great one to have, but might show a few minor flaws that could always be fixed, or easily could be worked around. They might of not had good previous working relationships, or they may show higher signs of crisis, but these clients are still good to have around. The next kind of client rated “C” are the ones who may be less cooperative then A and B clients. Their income might be lower, or desire unreasonable expectations of your company.

bad clients

The next, and worst kind of clients to have are the ones with a rating of “D.” Granted, they may be paying your company money for service, but the money is not worth the headache they give your employees when they complain constantly, avoid requests and demand more than they should. They believe they are entitled to anything and everything, so they will nag your employees until they get what they want. These kinds of clients would be better off being terminated from your company. Finding more A and B type clients and running a trial period would be much more beneficial to your business than simply gaining clients strictly based on money purposes, and not spending the time to evaluate them.

 

Take Into Consideration

 

Along with using the ABCD model to determine which clients will be beneficial to your company, there are many other factors to take into consideration. Many factors can determine whether a client is high-ranking or low-ranking. Things to look for when evaluating clients: cooperative, credible, low crisis level, higher income, appreciative, lower maintenance. Going into a little more detail,  the cooperative clients will be the ones who have no issues assisting your employees with providing necessary information and other requests. They will be cooperative and willing to assist. Credible clients are ones who have a good working history, good previous relationships, and are trustworthy/honest. If someone is not credible, it could hurt your business or its reputation of client history. Having clients who have lower crisis levels are better because when a tough situation arises, or an urgent one, the client will be more calm to let your business handle the situation and will not stress any employees in your business out so much that they cannot focus on the job at hand. High crisis level clients are the ones who are not good to have around, will call and panic, making your companies work environment one that will not be enjoyable to be around. Another thing to look for in clients are ones with a higher income, if they have a higher income you know that they will be good for all fees and most likely pay them all on time and in full. Clients with low incomes might be a liability if your business has higher fees that need to be met. Appreciative employees are the ones who you will enjoy working with, give your business compliments and refer you to their co-workers, friends, family, etc. Lastly, lower maintenance clients will be better for your company because they will have less demands, not bother you on a daily basis with unrelevant issues, and will be more trusting that your business can handle whatever issues may arise.

Now that you know a little more about client selection and determining good vs. bad clients, hopefully you will see more valuable clients in your company, and a stress free work environment.

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

 

Sep 222015
 

Every business has some kind of marketing strategy set in place for their advertising and social media campaigns. Most of the time these plans are engraved in stone, making it hard to adapt to any sudden external problems or dilemmas. The point behind Agile Social Media Marketing, or ASMM, is to create a marketing strategy based on real time that allows a company to quickly and effectively adapt to any problems, questions, or concerns that people may have. This blog will help to explain more about this real time management model and the benefits of using it.

 

Implementing ASMM

The fast-pace environment of social media is one that changes constantly. If a company uses the agile marketing model, they will be adapting to and monitoring this quickly changing environment. The company will need to be on top of all new trends so that they can adapt their social media with it. Also, they need to be able to quickly and effectively respond to all questions from customers, so that the customer feels satisfied with the timely response. In order to do these things, the company needs to have a team set up a system where they can receive real time information, and dish out quick responses and content to its users, followers, and customers.  As well as engaging with social media users, the company needs to provide as much up to date and relevant content as possible, having the team scan and evaluate the popular trends of that time period. This way, the company looks like they are on top of things and people will like the relevance factor that the company implements.

Social-Media-Marketing-Plan-RubiksCube

 

 

Adapt to the Customer

The agile social media marketing model is based all around the customer, because like any advertising specialist knows, the customer is king. With the proper team in place, it can be fairly simple to adapt to what the customer wants at the time. Real time engagement with customers is the main goal of a successful ASMM model. When a company responds to all customers through social media in a quick and timely manner, the customers see this as a huge positive within the company. If a customer has a problem and needs a quick answer, they know that your brand is known for delivering fast responses. Real time engagement with this model also includes sharing, uploading, and delivering content that the customer wants to see. Whether it be videos, blogs, quotes, or short stories, users of your social media love to see fresh new content being updated constantly. They do not want to see the same old things over and over again.

 

Benefits of This Model

There are many benefits of this model, the main one being customer satisfaction. The users of the companies social media will not only be satisfied with the quick results, they will spread the word to other people as well. Real time engagement with customers and followers helps to build your businesses reputation. A good one to have is always being quick when handling customer questions. Another benefit of this model is the traffic that your company can gain on its social media for having the latest up to date posts, stories, and features. This allows your company to stand out from the competition that do not implement continual updates to their social media platforms. Give this model a try, and see the great results from using it!

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Sep 142015
 

We’ve all seen the spammy websites and posts that suddenly go viral. Most likely these were generated by users trying to game the system by creating mass amounts of keywords, bribing other websties, and paying for links.  In 2012 Google created Penguin, an algorithm used to fight all of the webspam in search results. In this discussion we will talk more about Google Penguin and what you need to know about the algorithm, along with its annual updates and how it may affect  your website.

 

WHAT IS PENGUIN 

Google Penguin operates by using an algorithm to find any websites that use techniques that go against the Google guidelines. Techniques that go against the guidelines include manipulating the number of links that point to a specific page and using other black hat practices that are commonly referred to as link schemes. When Google first launched Penguin 1.0 in  2012, many websites trying to game the system saw the effects that combat algorithm update had. It is estimated that 3.1 % of all English websites under Google  search engine had been affected, taking the rankings of spam sites back to where they should be, if not banning the site from the search engine all together. Penguin 2.0 was released a year later and it acted to send out new signals that would fight anything missed the first time. That time, it affected an estimated 2.1 % of websites. These percentages do not appear large but to the internet world of search engines these are huge decreases in the black hat techniques used by websites.

Google-Penguin-3.0

 

DATA REFRESH

With every Google Penguin update, comes the data refresh. This means that if your website was considered to be using any kind of black hat techniques that go against Google’s guidelines, it would be de-ranked and not allowed a re-evaluation until the next data refresh. The data refresh 2.1 came out in 2013 and affected 1% of all queries. In other words, that affected millions of pages that were found guilty and de-ranked. Until the next refresh those websites could not be evaluated and would have to stand where they were placed. Google Penguin 3.o in 2014 allowed any website to be evaluated again and potentially move them up in rankings. Unfortunately many businesses who used black hat techniques on their site had to wait the entire year out to be moved back up, if found that their practices now followed the Google guidelines.

 

THINGS TO AVOID 

Google searches for specific things when they send out the algorithm, the following are a few things to avoid with your website.

  • Avoid low quality back links. A low quality site linking to yours is considered a down vote. If various low quality sites are linking to yours, it will signal Google that your site may be spam as well. This can decrease your rankings in the long run. There are different tools you can use to make sure no low quality sites are linking to yours, such as Majestic SEO or Moz.
  • Paid links are a bad idea, and Google has been against them since the beginning. Spending a lot of money to get other sites to link back to yours can get your site fastly removed by Google, for it goes against Google guidelines.
  • It is not a good idea to match the same links to keywords over and over again on your website. These anchor text links look very spam like to Google. They will fight against a site who has a link set up for the same keyword continuously throughout the site.

 

HOW TO ADAPT

Adapting to Google Penguin is not difficult. The number one thing to avoid with your website is to not use any spam like practices that will signal to Google that your site may be spam. The main reason Google looks for these practices is because if every search on Google turned up to be one of spam, people would simply stop using Google as a search engine. They want good, clean results of trusted and respected websites.

If your company creates quality content and respects the rules of Google guidelines, they will not be affected when another update of Google Penguin rolls out. If you can build your site through word of mouth and social media, other sites will link to yours. Instead of paying for links, do it the right way and reach out to other sites through social media or other practical techniques. Do not use shortcuts like bribing or paying other people to spread your site, instead let people know you have new content through email or social media and they will link to your site.

 

Getting your website to the top of the rankings the right way can let you stay there, even when Google Penguin comes out with any new updates. If you need evaluation of your website, use the numerous tools provided to help make sure your site is not considered spam and all practices are safe according to Google guidelines. Taking the time to adjust your website will help you in the long run, and let you stay at the top where the trusted websites are at according to Google.

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Jul 192015
 

The best thing about advertising online is the huge amount of people who have the chance to view your advertisements. There are many different options that a business has when deciding where to advertise online. Companies need to weigh their options, and choose the best kind of advertising strategy to help benefit them. When factoring in different options, people need to look at the pros of advertising on Facebook. In this post we will discuss why Facebook is a smart advertising choice for any business.

 

Targeting

If your company chooses to advertise with Facebook, the targeting options are endless. Facebook targets an audience based on users demographic and interests. If a company sells high end clothing, they can target men and women who have shopping and design listed in their interests. If a company sells sporting goods, they can target an audience who lists sports and fitness in their interests. The different combinations that Facebook offers are great as well. Your company can target its audience based on location, age, gender, languages, interests, behaviors, and connections. This really lets a business focus on a specific audience and get their money’s worth while advertising. Other outlets of online advertising use a more wide scope of target audiences, but Facebook allows the company to narrow down exactly what kind of group will be seeing their advertisements.

 

Audience

It is safe to say that Facebook is the most commonly used social media platform today which then in turn makes it the most popular. While it’s hard to pinpoint an exact number of users, Facebook claims to have 1.28 billion active users while having over 800 million active users a day. With these staggering numbers we can only imagine the different kinds of users on this platform. No matter what kind of business you work in, there will be a good percentage of users on Facebook with interests similar to the business. This being said, advertising on Facebook would be greatly beneficial because you know that your ads will always hit some percentage of your target audience.

facebook-ads-for-lead-gen

 

Tracking

The tools Facebook provides users who advertise on the website are great because they can track performance, spending, and ROI. No matter how much a company spends on advertising with Facebook, these tools are provided for them. The Facebook Adverts Manager allows users to view the total number of times their ad was shown, the number of different people who saw the ad, and the average number of times the ad was shown. It also allows users to view the number of clicks or various actions people took. Such as commenting, sharing, and likes. Most importantly, Facebook provides the cost data which includes cost per click, cost per like, and cost per conversion. These tracking tools are important because they can give you an idea of what ads are working and what ads might not be working as well.

 

Take advantage of Facebook advertising while this social media platform is still the most widely used. Your business can reach thousands, possibly millions of new people who meet your specific targeting criteria. For as little as $1 a day, Facebook can be the best advertising choice your company has made.

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Apr 082015
 

What’s Trending?

A great way to understand what people are searching for on the web is to get a good idea of what is trending during that particular time period. People will mostly look up whatever is a big story in the news, on social media, and anything that goes viral. Doing this will help you find the keywords and topics that these people are including in their searches. If you are an advertiser, or you want to advertise your products/business, then knowing the most popular keywords at the time are important. This way, your company can advertise on the websites that are featuring these trending stories or popular news articles.

 

trends

 

 

 

 

 

 

 

Be Resourceful

Take advantage of the different search engines that can provide you with access to the most popular keywords and trends. Such as Google Trends, this search engine database allows users to have full access to which keywords are most popular now, and in previous points in time. You can view the popular keywords and search topics in different regions, languages and categories. Google Trends also offers a list of what is trending now in Hot Searches. If your company is focusing on advertising or using other search engines for its purposes, then Bing Trends and Yahoo Buzz Log are like Google Trends, in that they allow you to see the top keyword searches and offer insights on the popular trends. Along with these, other search engines offer the same kind of service. Twitter Search can allow users to see what people are talking about on Twitter by hashtag, keyword, or even a username. Youtube Trends offers users access to what the most popular videos being searched are. Taking advantage of these tools will allow your company to be at the right place at the right time, to make sure as many people see your advertisements as possible.

 

Understand the Different Search Categories

Firstly, you should know the four different kinds of searches of a typical person browsing the web. These searches all fit into four different categories which are to find, learn, solve, and buy. These different intents will lead to separate search categories in which we will now discuss. The first intent (find) will lead the user into the category of a “navigational search”. The user in this case does not remember the specific URL, but is trying to find a specific website. For the SEO, your brand name and website name should be quickly and easily indexed by Google in order for the user to find your page. The next intent (learn) will lead into the category of “informational searches”. People will typically type in a random question into the search engine and will try and find out the answer. This is something that Google is fast, efficient, and effective at generating answers for. The next intent (solve) will lead to the category of “commercial investigation”. This is when a person is faced with a task of trying to find something or someone for service or assistance, like trying to find the best and affordable electrician around the area the person lives. They will open Google and search to try and find the best solution. The last intent (buy), leads into the category of “looking for a purchase.” When people are willing and ready to buy, they will browse the web for gifts, personal items, or gift ideas. If a person searches for “good present for mother’s birthday,” then those pages specific to those keywords will come up first. This is why you want to make sure your page is specific to keywords that people would look up based on your products/services.

 

Understanding how people search and use the web will help your company enormously with internet marketing and advertising. Take advantage of knowing the popular trends and keywords so you can build your webpages accordingly.

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

 

 

Feb 262015
 

Marketers and Advertisers know the importance and benefits that instant gratification has to offer. Any brand that wants to satisfy the desires of its customers know that instant gratification is a huge component of this. In this article we will talk about the different ways your company can include instant gratification to its websites and advertisements, and the benefits that follow.

 

Times are Changing

In today’s high tech, fast paced world, people do not want to wait around anymore on products or services. They want them then and there, the faster the better. If they get it when they want it, they will be satisfied and happy. If they have to wait for a long time, their happiness level goes down. With different brands building their images according to today’s society, they base most of the marketing around this, using instant gratification. This involves finding a way to market their products in a way where the customer feels they will get it delivered quickly. In this case, price plays a factor, but not a huge one. Customers are more concerned with the amount of time the product will ship, versus how much it will cost. If a person went onto a website where shoes were being sold, but it said delivery would take up to 7 business days and no other options were available, they most likely would find the same shoes on a different website. The other website might sell the shoes for $20 or $30 more, but if they can get them shipped within 3 days, they usually will not even second guess the price, but go with the faster option.

 

Integrate your Brand using Instant Gratification

Whatever product or service you may be selling, 9 times out of 10 someone else is selling the same product or service on a different website. When marketing your brand, focus on ways that your brand will be different than the rest. Generate ideas on how to make your brand and products more unique than the next companies. Instant gratification will help with this uniqueness, if you use it within your advertising. If people search for the product or service you offer, and see that you can deliver or provide it the fastest, they will purchase and most likely always purchase with your company from there on in.

For example,  remember the days when we used to have to drive to the video store to rent/purchase movies. Then along came Netflix, where you could order movies online and they would be sent to your house! The instant gratification of clicking on a film and it going into the inbox of movies to be shipped out to your home was enough for so many people to stop driving to the video store all together. So many people started doing this for the convenience which caused Blockbuster to go out of business, along with most of the other video store franchises. Granted, Netflix now does INSTANT video streaming for its members, making it the top provider of movies and tv shows in the world (at least in my opinion).  When people are able to have access to something that is instant, where they do not have to wait, they will feel the satisfaction of that. When people are inconvenienced with the burden of waiting, their satisfaction is not fulfilled, leaving them an unhappy consumer.

satisfactionguaranteed

Ways to Incorporate Instant Gratification

When your company markets for its products online, there are some different ways of providing shoppers, users, and subscribers with instant gratification. One way to do this is to offer a free trial of your product or service. People love free things, and just the word alone will give them instant gratification once they click on the offer. As long as you have the resources to back up your free trial, then you are good to go, and you’ll be surprised with the amount of people who end up buying your product/service after the free trial ends. Another way to offer instant gratification is to include the amount of time in the advertisement, such as “LOSE UP TO 20 POUNDS IN 2 WEEKS” when people see this kind of advertisement they think of the amount of time it usually takes to lose 20 pounds versus what your product claims. Because two weeks is a lot less than the normal amount of time it takes to lose the twenty pounds, you will have to test and confirm the results, then your claim will be valid and legally you can state them.  When dealing with shipping, it can be a big issue for an online shopper. A way to give the shopper instant gratification will be to include an offer saying something along the lines of “Order now- Will Ship the Next Business Day.” When people see this they get that sense of “the quicker the better” and will order simply based on time and convenience. While other websites may lack in this department and most product shipping orders will say “may take up to 3 business days to ship.” People will always go with the website that offers the fastest method, even if prices vary for the same product.

Patient-satisfaction-medicine-marketing

 

 

 

Instant Gratification can help boost your companies brand and offer people something they cannot get anywhere else. Take advantage of this marketing tool and watch your online business increase its business!

 

 

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

 

Jan 292015
 

The human brain is programmed to move its eyes in specific locations before looking at anything else. Certain things will “pop” out and catch the eyes attention. In marketing, understand how the human eye navigates on the web is very valuable for trying to capture an audience’s attention. We will discuss a few tips and tricks on where to put advertising and call-to-action buttons to get the most use out of them just from knowing where the eyes will travel to first on your webpage.

 

Where Will The Eye Look First?

 

The eye navigates like it has been programmed to and will move how it has been taught. The first place the eye immediately will look at when you first click on a website is the center of the page. It may only stay on here for a few seconds before moving, but always the eye is focused on the center before anything else. This can be shown through much research on eye movement patterns throughout the years. The next place the eye will look is in the upper left hand corner of the webpage. This is the area where a websites logo usually is placed. The eyes have been trained to naturally look from the left, to the right because that is how we have been taught to read and navigate through various information.

eye_gaze

 

 

Where to Put Information on Your Webpage

 

Now that we know how the human eyes navigate on a webpage, we can determine the best areas to put the most valuable information and the areas where lesser valuable (but necessary) information should be placed. The call-t0-action button as well as the offer should be placed in the center of the webpage above the top half, or in the top left corner. Because the offer and call-to-action button are the most crucial and valuable assets of your company’s website, these should be placed in those locations. Doing this will catch the users attention first, and make your marketing efforts successful. Also, it has been shown through research that the human images on your website will always capture the users attention as we naturally identify with a human’s face before reading text. If the hero shot is in the center of the page looking to the upper left corner at the call-to-action button, this has been said to be the most effective of all.

Another great tool is to make the button text actionable. Strong words such as “Buy, Download, Get” and pairing them together with a sense of urgency will be highly effective in what the user will do next. If there is a sense of urgency paired with the action button, they will know what to expect after they click on the button.

Also, you should always try and label your images on a webpage to maximize the image impact. It has been shown through research that users will recall the image text almost 100% of the time.

Do not loosen up the writing on your page, keep it tight and divide it by subheadings or indents. It has also been shown through eye tracking studies that people have better recall when writing is tighter.

Finally, place the hero shot in the center of the webpage. The hero shot is basically the main image that you want to pop out to the user. This image will most likely be the largest image on the page. If in the center, the human eye will notice it first. As mentioned before, if your hero shot is a person looking up the the left, the human eye will notice where they are looking and look in the same direction. If the call-to-action button and offer is in this location, the person will most likely click on the offer or at least recall it for future reference.

 

When you first glanced at this blog what did you notice first? Was it the center image?

 

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Jul 222014
 

 

What Makes Up a Landing Page-

A landing page contains different elements that entice the user to engage in a transaction with your website. First, there is the USP, or unique selling proposition. In the USP there should be a main and supporting headline along with a backup statement and concluding argument.  Then you will want to include a picture or video of the product or offer. Next, you want to list all of the benefits that your customer will receive. After you list them, put detail behind them explaining the features of each. Then you will need to add the social aspect of the offer, and prove why other people have benefited from it. Finally you will need to install a CTA, or call to action. This is the final step of a landing page where the user clicks on the button to receive the offer, or maybe some kind of discount for the offer.

 

You Should Not Send Users to Your Homepage-

The traditional way of sending users to websites is to put them on the homepage. If you are trying to sell something, this may not be the best option for your company. A landing page directs visitor’s right to the offer, so they are there and ready to engage. Sending visitors to your homepage requires them to browse longer to try and find the offer. So why not use a landing page and send them right to it? The proof will be in the higher amount of sales.

 

The Benefits of Landing Pages-7TaorzGTA

With a landing page it will be easier to focus on what works and what does not. You can use the landing page to measure bounce rate, and if it does poorly then simply restructure the page until the rate improves. The landing page sends the visitor straight to the offer, and they will not have to mess with any links or tabs like they would on a homepage. Landing pages will in the long run increase sales revenue by turning visitors into leads through the focused pages. This then will cut the costs of advertising and decrease costs. At the end of the day, landing pages lets your company turn visitors into leads.

 

Focus On Design-

As well as key elements of a landing page it should have a clear and focused design for the best results. You want to make sure the landing page is visually appealing and simple to use. Because the page is primarily focused on turning visitors into leads, the content should be simple and easy to navigate. Make sure your page is up-to-date as well. Some visitors will not mind but the majority want to see a new up-to-date visually enticing page that they can trust. Also, make sure that your visitors understand what to do. Lay everything out for them in bullets with clear instructions on what to fill out and what to do after they fill the information out.

 

Mar 302014
 

Why It’s Important-

Every website created that intends to promote a product or service should have calls to action that get the user to browse around and stay on the site. Its these calls to action that can make or break how effective your website environment is.

Create a Sense of Value-

Create a sense of value that you can showcase to the audience. Through price, features, and benefits you can showcase what the value is and why it will be useful for the customer. When a person sees the true value of the product you offer they will be more intrigued to click on your links, browse through your site, and look into what you have to offer. When your website creates a sense of connection between the users and the company people will feel welcome to stay and browse. This can be done easily, simply add a few pictures of your brand with a quote or statement that will grab the user’s attention where they feel connected to the product.

Create a Sense of Urgency-

Creating a sense of  urgency on your website will make the audience want to act immediately. Target those impulse buyers that feel the urge to buy now or else it’s too late.  Use key words like ” this sale ends today,” ”  Your last chance,” “one time deal,” “limited time only.” This will create a sense of urgency where people browsing your site will not want to miss our on that last opportunity. To really spark up a sense of urgency, you can throw in special promotions titled “Deal of a Lifetime,” or “Sale of the Century.” Experienced window shoppers and impulse buyers will be very intrigued by these deals and will be more likely to make that purchase of a lifetime.

 

Act-now

Call to Action Buttons-

There are many different types of call to action button clicks used by websites. You will want to use buttons that will be ideal for your type of product or service. If you are selling a product, use buttons that make it easy and simple for the user to pay for that item such as the “add to cart” button or “buy now.” If you are offering a service then include buttons like “start your free trial,” or “click to learn more,” and “sign up today.” If your website is missing these kinds of calls to action buttons, it would be good to re-structure your website to where more users will be able to easily access information.

Prove your Company Confidence-

Another aspect of calls to action are that the confidence levels displayed on your company website that your customers will be able to determine. If your company claims to be the best at what it does then do not be afraid to show it. Create slogans and headlines that demonstrate your confidence and let the users know they are dealing with a company who is of value.

Use numbers-

As well as creating different buttons and special promotional statements, it is a good idea to use numbers. People love to see numbers when they matter. The more numbers that mean something to the user the more of a response your website will get. “25% off,” 50% off”  or “Buy 1 get 2 free” will generate more clicks and gain more sales for your company just through using simple numbers.

Testimonials-

Testimonials are another great call to action that will get the customers excited to see others reactions to your company. Reviews are the high priority in many buyers minds when they are looking for a good investment. They want to utilize this free tool that will help them get a better sense of what others think of the product and the company. Good testimonials will let your company stand out and get positive responses your website users. It will not take much time to install calls to action into your website, the benefits of doing so  will show through the high amounts of valuable feedback your website will receive.

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Daniel Ball (JR)

Attended high school in Madison, Ohio where I graduated in 2010. I enjoyed sports, fitness, and the company of friends as a teenager. About to graduate from Saint Leo University in Dade City Florida, I currently enjoy the same things as well as learning about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year  as more people use social media on a daily basis. Learning about advertising strategies to incorporate into social media is fascinating to look into.