Oct 052015
 

In today’s world, people are constantly seeking new information. We are on our phones, tablets, or laptops searching for information, sharing stories, and creating content ourselves for others to see. Businesses back in the day used community marketing to bring consumers together to share information, but most message boards and posts were limited and moderated to select users. Today, content marketing brings users and information together through social media outlets where large amounts of people can view, read, share, and subscribe to.  In this blog we will discuss how content marketing is dominating the industry and being utilized by the major companies in the market.

 

Engagement-

One of the main goals of content marketing is to get people interacting with your brand and the content you are giving out. Engagement from users via social media and other channels have a huge impact on who will see your brand and the potential to  gain more followers which can turn into new customers. When your company dishes out content like blogs, articles, videos, informative posts, new recipes, etc., this has the likelihood of traveling from your target audience, to their friends, to another audience and so forth. The amount of other channels that will engage with your content will range from more than just your target audience. This kind of content spreading via social media is what will drive users to build a strong following to your brand. These users will continue to spread your messages, allowing other users to spread them and so on. The potential for a mass amount of people to view and enjoy your content could potentially be endless. If your company wants to build a strong following with content marketing, brainstorm some good engagement tactics you can use online. Once you have the ideas completed post and share your content and watch as your content builds your company a great fan base.

White-hand-on-social-media-icons_small

 

 

Not Trying to Sell

Content marketing is not based on the tactics of tying to sell the consumer something. Rather this kind of marketing uses its content to reach an audience that likes it, subscribes to it, and shares it. The reason why content marketing does not try to sell to its fan base is because it wants the consumers to sell it themselves. In other words, just by sharing your brands content, these consumers have already advocated that they like your brand and the content provided. This gives way for other users through social media channels to read or watch your content. If they like it, they might share and subscribe as well. Once this kind of base is established your company has a large group of loyal followers who attract other new users and potential customers. If all of these people like your brands content, then they will grow to like and support your brand. They will buy from your brand because it is one that they trust and find informative. This is how content marketing utilizes a non selling type of approach rather than a traditional direct marketing selling tactic.

 

Opportunities

Content marketing can lead to great opportunities for your brand to grow and expand. Through social media channels your brand can gain a lot of popularity and a huge following. This may lead to influential advocates supporting your brand. Once this happens, these advocates can spread the word to their fan base, generating more recognition for your brand. Popular companies in today’s market love when celebrities like their brand and support it. Because these celebrities have such an influence on a large amount of people, those people will most likely support your brand as well. Creating great content that celebrities will share and like will increase the amount of consumers seeing your content.

 

Following these different tactics can give your brand the potential to thrive in the content marketing world. Take advantage of this new age marketing in our high tech world.

 

 

 

***********************

Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

 

Oct 042015
 

Around 2.5 billion people have smartphones today, with an estimated 6 billion having one by the year 2020. This staggering number of smartphone users show how marketing catered towards the mobile platform is growing fast. Companies today should ask themselves what their approach to reach their target audience through a mobile device is, and what platforms and social media outlets they want to incorporate into this effort. Having a good strategy for best reaching your smartphone users should number one on the do list. There are a few key things to think about and utilize when planning your mobile marketing strategy.

How Do You Want to Be Seen

When developing a plan to create your companies mobile presence, the first step is to determine what kind of mobile platform best suites your brand and audience. Let’s say you gather some information on your audience and determine the majority of them are web browsers and usually go onto search engines to find their information. In this case, your company would be more adapt to creating a mobile optimized website, allowing this audience to do what they love doing, but on their mobile device. On the other hand, your audience may like to download and use applications on their smartphones. Instead of browsing through search engines and websites, they tend to download apps where they can do the same kinds of things. Your business should then look into developing a mobile app that will focus on the style of that particular audience. If you have a huge audience and such a wide range of users that you come to find half browse websites and the other half tend to use apps, then there is no harm in having both a mobile optimized website and a mobile app.

 

Utilize Social Media

Social media platforms are a great way for your company to market its app and gather more users. A quick and efficient way to gather more followers and downloaders of your app can be from the social media platforms that you utilize. Have a plan and call to action ready to go, and get on social media to build a strong online presence. When people see that your business is inclined to the social media world, this gives them more incentive to browse your mobile optimized website, or download your mobile app. Social media can also give your company insight on the latest trends and consumer wants, something very vital that can allow for your company to adapt to.

 

Mobile-Marketing2

Know Your Surroundings

It is not a secret that mobile marketing is huge concept in today’s marketing world. Therefore it can be seen that all of your competition is taking note of this too. They are developing apps and mobile optimized websites as well to gain exposure in the mobile world. A good thing for your company to do would be to check out all that your competition has to offer. Download their apps and browse their mobile websites. This gives your company an idea of what they are doing, how they are using mobile and social media platforms, and how well it is working. Going into the mobile marketing world blindly is a risk that could end up in total success or total failure. Having some great insight on how other successful or unsuccessful businesses are using their mobile marketing platforms helps your company identify what you should do and what you should not do. Why take a chance at making a wrong choice when you can find what has not worked for others, totally avoiding the wrong choice altogether. Finding what does work and placing that into your companies mobile marketing strategy will greatly benefit your success. Don’t settle for being just as good as the competition, strive to be better.

 

Mobile App Marketing Automation and App Store Optimization

When dealing with applications on smartphones and how they get placed into the App store, sometimes your app will not rise to the ranks your were hoping for. A great tool for your company to utilize when trying to gain more users is the app store optimization. Granted, a specialist will be needed for an area like this, but the benefits of climbing the ranks and maintaining a good spot in the App store will play a crucial role in how well your app will do. When dealing with mobile app marketing automation, there are different areas that come into play that had not on the regular web. Because applications are mainly for consumers, the mobile app automation deals specifically with engagement, lifetime value and retention. This is why your business needs to incorporate solutions for marketing automation that are developed and designed specifically for mobile.

 

Mobile Marketing is the most relevant way to market in today’s world of smartphone users. In a lot of places across the world, smartphones substitute for a persons personal computer. Being mobile marketing inclined and having proper strategies in place will help your company in the long run with all of its mobile marketing desires. Hopefully your company will take into consideration these tips to help better your business in the mobile marketing world.

 

 

——————————————————–

Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

 

 

 

Oct 042015
 

Every business that involves having clients know that there are good clients, and bad clients. The good clients are the ones who are easy to work with, not demanding, and pay all fees on time, and contribute in other various ways. The bad clients are the ones who will be very demanding, call everyone at the office multiple times without stopping, putting stress on you or your staff, and not paying fees on time, or at all for some cases. Choosing the right kind of clients will not only better your business, but allow your staff to better focus on their work in a stress-free environment while having optimal relationships with these clients.

 

Determining Which Clients to Choose

Everyone know that the number one goal of any business is to increase revenue, which in some businesses includes having a high number of clients under their belt. This can be tricky for some businesses who overlook the client selection process. If the business is only money driven, then they may end up with a few bad seeds in their client book. A great way at choosing which clients will be the best fit for your company would be to have a trial period, where you can judge, rate, and grade the client based on overall status and relationship. A scale for grading clients during this trial can be set up just like a school systems gradebook, or better known to the business world as the ABCD model. An “A” client will be the best kind of client to have. This type of client will pay all accounts, fees, and other costs on time and will refer you to their acquaintances providing you with more great work.  These are the type of clients that your company will help out in no time because the relationship is much better and you actually enjoy working with them. The next kind of client would be the “B” rated ones. This type of client is still a great one to have, but might show a few minor flaws that could always be fixed, or easily could be worked around. They might of not had good previous working relationships, or they may show higher signs of crisis, but these clients are still good to have around. The next kind of client rated “C” are the ones who may be less cooperative then A and B clients. Their income might be lower, or desire unreasonable expectations of your company.

bad clients

The next, and worst kind of clients to have are the ones with a rating of “D.” Granted, they may be paying your company money for service, but the money is not worth the headache they give your employees when they complain constantly, avoid requests and demand more than they should. They believe they are entitled to anything and everything, so they will nag your employees until they get what they want. These kinds of clients would be better off being terminated from your company. Finding more A and B type clients and running a trial period would be much more beneficial to your business than simply gaining clients strictly based on money purposes, and not spending the time to evaluate them.

 

Take Into Consideration

 

Along with using the ABCD model to determine which clients will be beneficial to your company, there are many other factors to take into consideration. Many factors can determine whether a client is high-ranking or low-ranking. Things to look for when evaluating clients: cooperative, credible, low crisis level, higher income, appreciative, lower maintenance. Going into a little more detail,  the cooperative clients will be the ones who have no issues assisting your employees with providing necessary information and other requests. They will be cooperative and willing to assist. Credible clients are ones who have a good working history, good previous relationships, and are trustworthy/honest. If someone is not credible, it could hurt your business or its reputation of client history. Having clients who have lower crisis levels are better because when a tough situation arises, or an urgent one, the client will be more calm to let your business handle the situation and will not stress any employees in your business out so much that they cannot focus on the job at hand. High crisis level clients are the ones who are not good to have around, will call and panic, making your companies work environment one that will not be enjoyable to be around. Another thing to look for in clients are ones with a higher income, if they have a higher income you know that they will be good for all fees and most likely pay them all on time and in full. Clients with low incomes might be a liability if your business has higher fees that need to be met. Appreciative employees are the ones who you will enjoy working with, give your business compliments and refer you to their co-workers, friends, family, etc. Lastly, lower maintenance clients will be better for your company because they will have less demands, not bother you on a daily basis with unrelevant issues, and will be more trusting that your business can handle whatever issues may arise.

Now that you know a little more about client selection and determining good vs. bad clients, hopefully you will see more valuable clients in your company, and a stress free work environment.

 

 

***********************

Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.