The best way to reach your target audience when advertising is to place your ads in the right places. That is, putting your ads in places where your audience will be. This kind of marketing is also referred to as “place-based advertising.” In this blog we will discuss a few tips to this kind of marketing and how to be the most effective at it.
Where Are Your Best Prospects At?
When deciding where to put your advertisement, you have to know where your best potential customers are going to be viewing the ad from. Will they be online using social media, will they be at a golf course, restaurant, or sports stadium? When you decide where they will most likely be, then you can create a place-based advertisement for this location. Doing this will let your ad be seen by the people who should most matter to your business, for they will be driving your profits. Ensuring that your ads get seen by your best prospects can help the success of the entire advertisement, and any kind of campaign your company is running at the time.
Put Your Ad In the Right Context
When choosing the best place for your advertisement, make sure that it falls into the right context as well. You don’t want to put an advertisement for beer and pizza at the local gym, where people are trying to get into shape. Rather, put an ad like this at a sporting or music event, where people will be looking for something fun to do after. If you put an advertisement in the wrong kind of place, then the ad might not be as useful as what it could have been. Another thing to be taken into consideration when placing an advertisement is that your ad is placed in a specific themed venue. Although you may think the ad would be good in a certain spot because a lot of your customers go there, make sure the venue follows the theme of your company and its products. For example, placing an advertisement for any kind of pet products probably would not do so well in a restaurant or bar, but would do better at the local park or on the benches of a street.
Use Your Ad to Get Purchases!
A great way to utilize your place-based ad to put it in a spot where potential customers are in the buying state of mind. In other words, place the ad somewhere by a checkout point of a store or website and even offer some kind of deal/promotion. If you can catch a person at the right time, you may influence them to buy your product just from them being in the purchasing type of mind frame. Getting your ad placed in this kind of setting can only result in great outcomes for your products and result in many sales and new customers.
Sponsor Your Neighborhood
Another great way for your business to get seen is to get your company logo and brand on public areas of your community. If you sponsor local business, parks, and venues, your company can be seen by all the people who use these facilities. This a great way to get many potential new customers/clients. If you advertise mainly or only online, then you can always sponsor another website or application, letting all of those users see your company’s brand. The opportunities are out there waiting for you to take advantage of them!
Daniel J. Ball (JR)
Graduated from Saint Leo University in November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.