Apr 302015
 

Is your brand one that stands out? Is it one that has evolved online with the newest technology?  Do people enjoy your ads and are they coming back for more? These are all questions that a company should ask itself when reviewing its online presence. The key to success through online marketing is based from rich media content and how users are interacting with it. Rich media content can be created and used in different ways.

Expandable Banners-

If your company is focusing on engaging users with advertisements, expandable banners can give you what you are looking for. These banners are a very rich form of media and can be very effective when users interact with them. The banners look just like regular static ads at first but once a person scrolls over one, it expands and hidden features are unlocked. Depending on what your company is targeting, you can include almost anything inside these banners that a user can engage with. Such as surveys, games, feeds, etc. When looking at statistics, it can be shown that expandable banners have more success than regular static ads. Thus, this rich media content will effectively engage users with your advertisement.

 

Use Flash-

When creating a content rich advertisement, implementing Flash  is a great way to get users to interact with the ad. The flash capabilities used can stretch from a simple animation to users being able to interact with the advertisement. When you include the use of moving designs elements, it can increase the effectiveness of the message your company is trying to get across. For example, if your company is promoting a baseball stadium, then the online banner could include baseballs being hit into the stands.  By being creative and adding Flash to your ad, your company can get much more out of its campaign.

 

Add Video to Your Banner-

Videos online are very rich in media content and will also help to engage an audience. These videos can be included into any 300 by 250 ad unit with no restrictions. That being said, anywhere a 300 by 250 static ad unit can be shown so can the video in banner ad. This will allow your company to get more of a message across to users as well. With a video, different promotions and testimonials can be shown that could not be shown on a static banner. The use of an in-banner video would be very effective with today’s online audience where the majority of people watch online videos/ads on a regular basis.

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All of these different elements of rich media content will greatly help user engagement from the online community. The various media content your company creates can benefit the products or services you are advertising. Technology and online customs are changing at a fast pace, make sure your content does as well.

 

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Apr 082015
 

What’s Trending?

A great way to understand what people are searching for on the web is to get a good idea of what is trending during that particular time period. People will mostly look up whatever is a big story in the news, on social media, and anything that goes viral. Doing this will help you find the keywords and topics that these people are including in their searches. If you are an advertiser, or you want to advertise your products/business, then knowing the most popular keywords at the time are important. This way, your company can advertise on the websites that are featuring these trending stories or popular news articles.

 

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Be Resourceful

Take advantage of the different search engines that can provide you with access to the most popular keywords and trends. Such as Google Trends, this search engine database allows users to have full access to which keywords are most popular now, and in previous points in time. You can view the popular keywords and search topics in different regions, languages and categories. Google Trends also offers a list of what is trending now in Hot Searches. If your company is focusing on advertising or using other search engines for its purposes, then Bing Trends and Yahoo Buzz Log are like Google Trends, in that they allow you to see the top keyword searches and offer insights on the popular trends. Along with these, other search engines offer the same kind of service. Twitter Search can allow users to see what people are talking about on Twitter by hashtag, keyword, or even a username. Youtube Trends offers users access to what the most popular videos being searched are. Taking advantage of these tools will allow your company to be at the right place at the right time, to make sure as many people see your advertisements as possible.

 

Understand the Different Search Categories

Firstly, you should know the four different kinds of searches of a typical person browsing the web. These searches all fit into four different categories which are to find, learn, solve, and buy. These different intents will lead to separate search categories in which we will now discuss. The first intent (find) will lead the user into the category of a “navigational search”. The user in this case does not remember the specific URL, but is trying to find a specific website. For the SEO, your brand name and website name should be quickly and easily indexed by Google in order for the user to find your page. The next intent (learn) will lead into the category of “informational searches”. People will typically type in a random question into the search engine and will try and find out the answer. This is something that Google is fast, efficient, and effective at generating answers for. The next intent (solve) will lead to the category of “commercial investigation”. This is when a person is faced with a task of trying to find something or someone for service or assistance, like trying to find the best and affordable electrician around the area the person lives. They will open Google and search to try and find the best solution. The last intent (buy), leads into the category of “looking for a purchase.” When people are willing and ready to buy, they will browse the web for gifts, personal items, or gift ideas. If a person searches for “good present for mother’s birthday,” then those pages specific to those keywords will come up first. This is why you want to make sure your page is specific to keywords that people would look up based on your products/services.

 

Understanding how people search and use the web will help your company enormously with internet marketing and advertising. Take advantage of knowing the popular trends and keywords so you can build your webpages accordingly.

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.