Jan 292015
 

The human brain is programmed to move its eyes in specific locations before looking at anything else. Certain things will “pop” out and catch the eyes attention. In marketing, understand how the human eye navigates on the web is very valuable for trying to capture an audience’s attention. We will discuss a few tips and tricks on where to put advertising and call-to-action buttons to get the most use out of them just from knowing where the eyes will travel to first on your webpage.

 

Where Will The Eye Look First?

 

The eye navigates like it has been programmed to and will move how it has been taught. The first place the eye immediately will look at when you first click on a website is the center of the page. It may only stay on here for a few seconds before moving, but always the eye is focused on the center before anything else. This can be shown through much research on eye movement patterns throughout the years. The next place the eye will look is in the upper left hand corner of the webpage. This is the area where a websites logo usually is placed. The eyes have been trained to naturally look from the left, to the right because that is how we have been taught to read and navigate through various information.

eye_gaze

 

 

Where to Put Information on Your Webpage

 

Now that we know how the human eyes navigate on a webpage, we can determine the best areas to put the most valuable information and the areas where lesser valuable (but necessary) information should be placed. The call-t0-action button as well as the offer should be placed in the center of the webpage above the top half, or in the top left corner. Because the offer and call-to-action button are the most crucial and valuable assets of your company’s website, these should be placed in those locations. Doing this will catch the users attention first, and make your marketing efforts successful. Also, it has been shown through research that the human images on your website will always capture the users attention as we naturally identify with a human’s face before reading text. If the hero shot is in the center of the page looking to the upper left corner at the call-to-action button, this has been said to be the most effective of all.

Another great tool is to make the button text actionable. Strong words such as “Buy, Download, Get” and pairing them together with a sense of urgency will be highly effective in what the user will do next. If there is a sense of urgency paired with the action button, they will know what to expect after they click on the button.

Also, you should always try and label your images on a webpage to maximize the image impact. It has been shown through research that users will recall the image text almost 100% of the time.

Do not loosen up the writing on your page, keep it tight and divide it by subheadings or indents. It has also been shown through eye tracking studies that people have better recall when writing is tighter.

Finally, place the hero shot in the center of the webpage. The hero shot is basically the main image that you want to pop out to the user. This image will most likely be the largest image on the page. If in the center, the human eye will notice it first. As mentioned before, if your hero shot is a person looking up the the left, the human eye will notice where they are looking and look in the same direction. If the call-to-action button and offer is in this location, the person will most likely click on the offer or at least recall it for future reference.

 

When you first glanced at this blog what did you notice first? Was it the center image?

 

 

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.

 

Jan 182015
 

Take the Time to Optimize your Google+ Page-

Many companies do not utilize the benefits of Google+ and understand why this is an SEO treasure chest. The first link posted on any Google+ page is a DoFollow link. This means that the first link which could be your companies website or social media links now passes “link equity” through the DoFollow link. Because DoFollow links work with PageRank and TrustRank, it will help determine how your company ranks for specific keywords.

If a company spends some quality time optimizing its Google+ page they can gain promising benefits and SEO success. The SEO title should always be the name of a companies business, if a company tries adding other keywords into the title it becomes of little SEO value. The next step in optimizing a companies page is to implement the custom URL to the profile. In the link box in Google+ a company can add their custom page URL along with any other social media links that they want to include on their page.

The other big tool in optimizing the Google+ profile is to set up your SEO Meta Description in 160 characters. There will be a tagline and introduction that will be combined together. It is vital to include two or more of your companies target SEO keywords into the tagline or introduction.

Google+ authorship is another key in optimizing your profile as well as helping your ranking. Without Google + authorship on your profile, a company can lose link equity and SEO. One way of adding Google+ authorship to claim your content is to add your matching email to your domain in the Google+ Authorship page. The other way is to add a Google+ link in the author bio of any website that you or your company writes for.

 

Create Content for your Google+ Page-

Developing content for a companies Google+ page is essential because good content is what will gain followers and subscribers. There are simple steps to how to properly create and share content on your Google+ page. Whenever you share a post where you are linking to content, include a short description of the content.

When you are creating a share, put the link of the content into the Attachment box, and not the summary box. By doing this you will gain the DoFollow link and SEO benefit. Make sure to share the content with your existing circles and check the box that will allow you to email the Google+ update to your circles if it is something specific a circle would like.  At the end of the day, content is king.

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Analyze Your Page-

When your company finishes optimizing and creating content for its Google+ page, it is time to track the results. An easy way to track results that allow you to see what is working and what is not is to first assign each Google + link a URL. By doing this, you can now track the results weekly in Google Analytics.

Google+ can help your company increase its SEO ranking. Take advantage of Google+ if you want a strong following online and want to build a strong online community.

 

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Daniel J. Ball (JR)

Graduated from Saint Leo University in  November of 2014. Enjoys sports, fitness, and the company of good friends/family. I like   learning and reporting about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about popular and current advertising strategies to incorporate onto social media platforms is fascinating to look into and write articles on that can be used as informative tools for marketers and online advertisers.