Nov 112014
 

What Type of Incentive Does You Target Audience Value? -

If your company is developing incentives for social media, it is important to make sure you understand your audience. Before developing ideas know who your target audience is and what they desire. Your incentive needs to be one that your followers cannot refuse and that is related to your product or service. There are many ways to track what your target audience is engaged in just by tracking their social media tendencies. On social media check their likes, hashtags, conversations, and what they retweet/repost. This way your company can get a feel of what they are interested in, basing your incentive around that. ┬áIf your target audience is very business savvy a good incentive would be a “free top of the line laptop” by entering or liking your offer. If your followers love to travel a great incentive that they could not refuse would be “enter to win a free trip to California or Hawaii” just by liking your Facebook page or following your Twitter account.

 

What is Your Mobile Strategy? -

Creating a social media campaign involves several elements. The strategy of any campaign is crucial because it determines what kind of outcome you expect or desire from developing it. First, choose what you want you desire from your social media campaign. Commonly businesses are looking to produce traffic, create a following, produce value, or produce interaction. The business will choose one of these tactics and develop a plan accordingly. Next, choose the type of content you want to create along with the platforms you should display them on. This can be done by finding out what your audience talks about, their personalities, and what interests them. Create content that relates to your target audience and find out on which social media platform they converse the most. May it be Facebook, create and display your content specifically for that. If your followers use and incorporate Twitter into their daily lives, develop content for them which they will find interesting and want to share with their peers.

 

How Are You Engaging With Your Loyal Customers? -

Every company needs to evaluate their job on engaging and interacting with their customers. Every customer counts as a loyal customer because they spent a certain amount of money on your product/service. A great system many companies use to increase their customer loyalty are reward points. This helps to let the customer feel appreciated and earn points for sticking with your business. You can set up your reward system however you feel necessary, but most offer some kind of free product or service once a customer reaches a certain amount of points. Another crucial element that increases customer loyalty is how your company interacts online through social media. Does your company answer customer questions online with a fast and human-like response? Does your company assist customers with troubleshooting through social media outlets? Does your company personally engage with your customers online? These are great questions that every company should look into and if they are doing these things effectively. Facts show that customers who engage with brands online report spending 20-40% more on that brand, or company’s products/services.

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Is Referring Site Traffic Important to Your Brand? -

When a company looks at referring site traffic, they are simply looking at if their followers/customers are coming from their own means of advertising/social media outlets or if they are coming from direct links of other brands or websites. If referring site traffic can increase your customer sales, interaction, and allow your company to grow then it is an important tool you can focus on. It is not always easy to refer site traffic. Your company needs to develop great relationships and/or relate to other brands in order for them to post your links on their website(s). Referral traffic is beneficial because it increases the “page rank” of your website which can boost it in Google search results. Referral traffic also drives targeted visitors to your website which can increase revenues because they are more likely to buy your product or subscribe to your channel. If referral traffic is important to your brand, then develop a strategy on how to use it with your social media campaign. Your company can use a pay per click method as well, to send traffic to your social media outlets during your campaign.

 

About the author

Daniel P Ball founded DP Ball Advertising in 1984 and has been working within the RV industry exclusively for nearly 30 years. Currently active in developing and implementing advertising and marketing campaigns including traditional and internet marketing media. Dan lives in Chardon, Ohio, has three children of whom two are in college and one in high school, and enjoys golf and fitness.