Mar 302014
 

What Is It?

Retargeting is when a company can keep track of everyone who visits the website, then can advertise to them on any other website that they view as long as it is a sponsor of Google advertising. Think about it this way. Not everybody is going to visit your website and purchase items, they might browse and read on but they will not always leave the site with a purchase. Here is when retargeting comes into effect. The people who left your website site not buying anything can still see your company’s advertisements on other websites that they view simply because they visited your website. They will be reminded of your offers and might come back when ready to purchase. It is one of the most effective internet marketing techniques available.

How Does It Work?

Retargeting works by placing a JavaScript tag in the footer of your company’s website. This then allows for all of the people who view your site to be listed and places retargeting cookies in their browser. The retargeting vendor will show these retargeting ads to everyone who has visited your website. All websites that are sponsors of Google advertising will display your ads over and over to your audience. This allows for the customers who left without a purchase to be reminded of your company’s benefits and sales wherever they browse the web next.

RETARGETING-IM

Why Will Retargeting Be Effective For You?

All companies love making money, this marketing technique just so happens to contribute. Retargeting will allow for your company to be on top because it allows people to easily revisit and be reminded of your companies offers, sales, promotions, and seasonal specials. If your company offers items that cannot be purchased through an online shopping cart because the prices are too high, then retargeting will at least pull them back to your website, getting them to fill out information so you can send them emails and remind them of any specials. It allows for those window shoppers and impulse buyers to with just one simple click be brought back to your site and make a purchase. It is a great and effective marketing strategy where your company is gaining customers daily.

 

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Daniel Ball (JR)

Attended high school in Madison, Ohio where I graduated in 2010. I enjoyed sports, fitness, and the company of friends as a teenager. About to graduate from Saint Leo University in Dade City Florida, I currently enjoy the same things as well as learning about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year as more people use social media on a daily basis. Learning about advertising strategies to incorporate into social media is fascinating to look into.

 

 

Mar 302014
 

Why It’s Important-

Every website created that intends to promote a product or service should have calls to action that get the user to browse around and stay on the site. Its these calls to action that can make or break how effective your website environment is.

Create a Sense of Value-

Create a sense of value that you can showcase to the audience. Through price, features, and benefits you can showcase what the value is and why it will be useful for the customer. When a person sees the true value of the product you offer they will be more intrigued to click on your links, browse through your site, and look into what you have to offer. When your website creates a sense of connection between the users and the company people will feel welcome to stay and browse. This can be done easily, simply add a few pictures of your brand with a quote or statement that will grab the user’s attention where they feel connected to the product.

Create a Sense of Urgency-

Creating a sense of  urgency on your website will make the audience want to act immediately. Target those impulse buyers that feel the urge to buy now or else it’s too late.  Use key words like ” this sale ends today,” ”  Your last chance,” “one time deal,” “limited time only.” This will create a sense of urgency where people browsing your site will not want to miss our on that last opportunity. To really spark up a sense of urgency, you can throw in special promotions titled “Deal of a Lifetime,” or “Sale of the Century.” Experienced window shoppers and impulse buyers will be very intrigued by these deals and will be more likely to make that purchase of a lifetime.

 

Act-now

Call to Action Buttons-

There are many different types of call to action button clicks used by websites. You will want to use buttons that will be ideal for your type of product or service. If you are selling a product, use buttons that make it easy and simple for the user to pay for that item such as the “add to cart” button or “buy now.” If you are offering a service then include buttons like “start your free trial,” or “click to learn more,” and “sign up today.” If your website is missing these kinds of calls to action buttons, it would be good to re-structure your website to where more users will be able to easily access information.

Prove your Company Confidence-

Another aspect of calls to action are that the confidence levels displayed on your company website that your customers will be able to determine. If your company claims to be the best at what it does then do not be afraid to show it. Create slogans and headlines that demonstrate your confidence and let the users know they are dealing with a company who is of value.

Use numbers-

As well as creating different buttons and special promotional statements, it is a good idea to use numbers. People love to see numbers when they matter. The more numbers that mean something to the user the more of a response your website will get. “25% off,” 50% off”  or “Buy 1 get 2 free” will generate more clicks and gain more sales for your company just through using simple numbers.

Testimonials-

Testimonials are another great call to action that will get the customers excited to see others reactions to your company. Reviews are the high priority in many buyers minds when they are looking for a good investment. They want to utilize this free tool that will help them get a better sense of what others think of the product and the company. Good testimonials will let your company stand out and get positive responses your website users. It will not take much time to install calls to action into your website, the benefits of doing so  will show through the high amounts of valuable feedback your website will receive.

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Daniel Ball (JR)

Attended high school in Madison, Ohio where I graduated in 2010. I enjoyed sports, fitness, and the company of friends as a teenager. About to graduate from Saint Leo University in Dade City Florida, I currently enjoy the same things as well as learning about the changing landscape of marketing/advertising. Marketing via social media is  increasing year to year  as more people use social media on a daily basis. Learning about advertising strategies to incorporate into social media is fascinating to look into.