There are a number of items we suggest to dealers to increase the amount of content on their websites
Customers don't just visit your website to look at your inventory. They are seeking a dealership that will treat them well before and after the sale. That means providing information about the RVing experience. As Millenials join in the RVing family, they are seeking the experience that comes with visiting exciting destinations and experiencing the thrill of participating in what each area has to offer. From mountain biking, hiking, surfing and walking trailers, to visiting attractions, fishing charters, diving, climbing and spulunking, they seek the experience. You can provide them with the highlights of destinations, how to operate, hook-up, and tow their RV. Help them realize that they can join in the fun, in whatever floorplans and models you offer. Make sure you have towing guides, instructions to operate slides and awnings, the difference between black water, grey water and potable water. You're the teacher, so teach! You will be their dealership even before they make a purchase. Simple FAQ pages to anwer their questions go a long way in providing information, and can help increase your ranking to position #0 in search, at the top in Google's Answer Box.
Keep important information above the fold.
Trends dictate design. Many RV dealership website developers fall in love with their designs, but don't think much about function. When a visitor arrives on your website they need to find what they need quickly in your main navigation. But they also need to be able to do in-depth research about RVing. A well designed, responsive site will satisfy those needs. Don't leave a huge space above the fold with video and images. That's the most valuable real estate on your webpage. Coca Cola or Target can do it, but you don't have their budget, and can't afford for visitors to leave because they can't figure out where to go. Direct them. They arrived, but your job is not done. Show them where to go with good graphics, but remember - search engines don't read graphics. They read text. Alt text should be placed on every image, and they should be named appropriately. Many platforms replace image names with numbers. We use a platform that allows for the appropriate image name with a 4 digita code at the end. That way search engines, and human searchers looking for images in Google can find your product, and click through to your website. There are many ways to get clicks through to your website and this is just one.If you want us to take a look at your website, and provide a consultation, simply send an email or give us a call at 440-285-8164