RV
Dealership Advertising. When You are
hot, you're hot. The industry hasn't
slowed with the rising gas prices, and
the majority of buyers are now in their
30s and 40s. How do you market to a
demographic that includes very young
families, middle aged executives, and
retired baby boomers? "Just make them an
offer", says Dan Ball, RV Advertising
expert, "Direct Response marketing is
the only way to entice a market such as
this one. They have to know the benefits
before they even set foot on the lot."
Dan Ball has been working within the RV
Dealership Advertising Industry for over
22 years. He has seen companies come and
go, making huge promises to RV Dealers,
who did not see much return on their
investment. "Since the infancy of
advertising, there have been millions of
advertising ideas tested and tried with
various media vehicles. Only a select
few of these ideas have proven to be
effective time after time and pay off
huge returns. Very few people actually
know what these formulas are. Not even
the big, successful advertising agencies
that are courting you for your
business," states D. P. Ball. He
continues, "If RV Dealers only realized
the inflated prices they are paying when
an advertising agency puts on their 'dog
and pony show,' which means - putting on
a big presentation with all the glitz,
making it look like the advertising is
going to work because of pretty pictures
and some clever lingo. It's not the
dealer's fault. It's not his job to know
these successful advertising formulas
inside and out. Believe me, it took me
years of research, study and
experimentation to completely understand
the intricacies of response driven
advertising."
With the RV industry poised to break
records in overall sales, most of Dan's
clients are breaking sales records as
well. And, more importantly, when the
market was sluggish, they were still
breaking records. "You have to be ready
for sales slumps, the ebb and flow of
the industry is not consistent. But, you
need your bottom line to be." states
Ball. "Most RV Dealerships approach me
when sales are slow. Not realizing the
fantastic leap they can make in hitting
impressive sales records if we use the
same tactics in a good economy."
To read more about Daniel Ball and his
niche market techniques that are taking
his clients to soaring heights while
other dealerships are looking up, visit
his website at http://www.dpballadvertising.com
or call 888-273-7763.
There's always more room at the top!
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