Special Message From Dan:
RV Dealers are getting ripped off, and the thought of it makes me cringe, and get sick to
my stomach. After over 3 decades of representing RV Dealerships throughout the United States and Canada, I’ve never seen anything like this. I’m not sure if most Dealers realize how much they are actually paying these new digital agencies that have recently come on the scene. The dealers that are aware, are asking for help. Help they really need.
These companies come along and ‘Wow’ dealers with their high tech presentations, over promising and under delivering in the final analysis. Did you know you could realistically be paying up to 40% mark up on the digital services you are receiving? The standard agency mark up has always been 15% and this makes a huge difference. Take a monthly AdWords campaign budget of $1,000 for example:
You are invoiced $1,000 by the digital ad agency. The agency will run $600 - $750 worth of ads with Google and will keep or pocket the remaining $250 - $400. This is outrageous! If you are changing out your offers every two or three months, it’s even more outrageous as these hidden fees add up. Over the course of a year, your total spend on digital could be $100,000 plus, depending on your budget. This means, based on $100,000 ad spend, you would have received only $60,000 - $75,000 worth of real ad dollar spending and $25,000- $40,000 would have been retained by the digital advertising agency.
Scheduling and placing digital ad campaigns is not rocket science. It does require a unique skill set. And, to do it well for RV dealerships, you need to understand digital advertising as well as thoroughly understand the RV consumer. If you're good at it, and your fees can be justified, why hide them? The bottom line is, if you are paying more than 15%, you are being robbed!
The most important aspect of your digital ad campaign is the message you deliver, making sure you deliver it in the right place at the right time, in the right format. The message - that is our forte and area of expertise. We have mastered the art of conveying the most effective advertising messages to RV consumers to assure you maximize your advertising dollars. This is where you need the assistance of a knowledgeable, experienced RV industry agency who understands the technical aspects of delivering digital, not just to the masses, but to your targeted market providing them with exactly what they are seeking. It’s imperative you deliver effective messages so your prospective customer will engage with you rather than your competition.
It’s not the RV Dealers fault. Digital marketing information can be complicated. It’s up to the agency to be forthcoming about costs and charges, as well as expected results this just hasn’t been the case. Don’t waste your advertising dollars with agencies who may as well be sending your ad dollars to the moon! Spend your dollars on advertising, with DP Ball!
On months you require creative, you'll be billed for it. You'll know how much it costs to develop landing pages and monitor your campaigns. Your ad spend will be placed on directly on your credit card. Know where your dollars are going. You shouldn't have to guess.